Turf's Up Lawn Care

Todd Thomasson ran a successful full-service company. He wanted to create a separate brand for his lawn care division to accelerate future growth.

Turfs Up Lawn Care

Company profile

Turf's Up Lawn Care offers residential lawn care and exterior pest control services in Northern VA, just west of Dulles. 

We've had a relationship with their parent company, Rock Water Farm Landscapes & Hardscapes, since 2016. In 2021, owner Todd Thomasson launched this separate lawn care brand in late 2021. 

The challenge

Some things Todd wanted to accomplish were:

  • Launch a new website for their new brand
  • Begin to drive organic website traffic to this domain with no past track record
  • Create multiple sources for leads
  • Begin to generate online reviews

The progress so far

We're still early on in the process of going from zero to marketing hero for this new brand. However, we're making significant progress so far. Stay tuned for updated results!

sales enablement

Generated 843 leads in the first 10 months

traffic increase

Increased traffic from zero to 4k visits/mo.

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

Working together, we refined lawn care packages and pricing and created fun messaging to attract new clients.

website design

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content, guides, and various resources to prospects learn about lawn and pest control services. This helped to increase organic search traffic.



Our photography capture fun, high-quality images featuring their team, work, and clients.

video marketing


To highlight lawn care, pest control, and job opportunities, our video team created scripts, and planned the shoots.

digital advertising

Digital Advertising

Targeted campaigns for lawn care and pest control helped to gain new clients while organic traffic builds.

online reviews

Online Reviews

Regular customer feedback requests were sent to generate online reviews and give valuable insights on how to improve service delivery.

email marketing

Email Marketing

Select groups of customers and prospects are sent timely campaigns to increase revenue and overall customer value.

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