Turf Pride Lawn Care

Dave & Jamie Petti run a family-owned lawn care business that is poised for growth. To accelerate lead generation, they needed an agency that thoroughly understood the lawn care industry.

Turf Pride Lawn Care - Dave and Jamie Petti

Company profile

Turf Pride Lawn Care is a reputable, family-owned lawn care company in Mentor, OH, just outside of Cleveland. One of their strategic objectives is to build an inside sales team to follow-up on a steady source of inbound leads. 

Landscape Leadership started working with them in mid 2022.

The challenge

Some things Dave & Jamie wanted to accomplish were:

  • Drastically increase lead volume for lawn care, tree and shrub care, and exterior pest control services
  • Increase their average customer value
  • Provide better measurement of marketing activities and results

The progress so far

We're still early on in the process of Turf Pride's strategy so stay tuned for when we add results to this page. However, there are some examples of work below. 

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We positioned them as a high-end luxury brand while simply explaining why their ideal client buys their services.

website design

Website Redesign

We created a fully customized look with compelling copywriting and images while optimizing it for search engines and lead generation.



We captured their production team in action, salespeople interacting with customers, and a portfolio of beautiful properties they service.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, helpful blog content for prospects to learn about lawn care and other services. This helped to increase organic search traffic.

digital advertising

Digital Advertising

Targeted campaigns for lawn care services helped to gain new clients while organic traffic builds.

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