Shades of Green Lawn & Landscape
Cory Overman created a great lawn care company but growth was stagnating. He turned to peer recommendations to find an agency that could help him

Company profile
Shades of Green Lawn & Landscape is a locally-owned lawn care service in Lafayette, IN, just north of Indianapolis.
After their growth began to stagnate, they asked their peer group members for lawn care marketing agency recommendations. Several of these clients were already our active clients.
Landscape Leadership® started working with them in mid 2024.
The challenge
Some things Cory wanted to accomplish were:
- Drastically increase lead volume for lawn care, tree and shrub care, and exterior pest control services
- Expand into nearby markets
- Increase their average customer value
- Provide better measurement of marketing activities and results
The progress so far
We're still early in the process of Shades of Green's strategy so stay tuned for when we add results to this page. However, below you'll find some examples of the work we've done for them.
Services we provided
Here are the various services used in their customized strategy.

Positioning & Messaging
We helped them create a fun brand image based on "shades" (sunglasses) and creating messaging guidelines that will resonate with prospects.

Website Redesign
We created a custom website template with compelling copywriting, visuals, and an instant pricing tool.

Video Production
We created fun videos using the "shades" theme, including POV angles for memorable marketing and recruiting messages.

Photography
We captured their production team in action, office and sales teams, and a portfolio of beautiful properties they service.

Content Marketing
Experienced green industry writers created in-depth, helpful blog content for prospects to learn about lawn care and other services. This helped to increase organic search traffic.

Digital Advertising
Targeted campaigns for lawn care services helped to gain new clients while organic traffic builds.