RainMaster Lawn Systems
Kevin Buck loved marketing. But as a busy professional, he knew he needed help so he could focus on other important areas of their company.
RainMaster is a trusted, well-known brand to residents in the Eau Claire, WI and in the Twin Cities in MN. After a couple of decades of cornering the irrigation market, they launched a lawn care division.
After they determined in early 2019 that it was time to take their website from its virtual brochure state and transform it into a lead generation machine. Landscape Leadership has loved partnering with them in this endeavor.
Kevin Buck is a passionate and tenacious CEO with an ownership mentality. It's no surprise that RainMaster's owners feel confident leaving him at the helm to run their operation.
Some things Kevin wanted to accomplish were:
- Establish an effective inside sales organization and furnish them with a high volume of inbound leads
- Drastically increase lawn care services revenue
- Utilize and measure ROI from multiple lead sources
- Improve online reviews and rating
- Create a website that is a valuable resource for prospective customers
What Kevin has to say
"Two words describe our experience with Landscape Leadership, 'relief and confidence'. I received this day one of building our strategy. At that moment, it was evident we had secured an advantage in growing our business. Each one of them feels as if they are part of our team. It's been a truly positive and exciting experience."
Generated 7,816 leads in 3 years
Generated 493 positive online reviews in 3 years
Increased website traffic by 1,912% in 3 years
Services we provided
Here are the various services used in their customized strategy.
Positioning & Messaging
Working together, we clearly explained service offerings and revised their messaging to connect with their prospective customers.
We created a fully customized look with compelling copywriting and images and optimized it for search engines and lead generation.
Seasoned green industry writers created in-depth, blog content to help homeowners answer questions. This also drastically increased organic search traffic.
Our photography team planned and executed a photo shoot to capture hundreds of images featuring their team, work, and customers.
To increase average customer value and raise service awareness, we sent concise and compelling campaigns throughout the year.