Landcrafters

The challenge

Michael Tomaino and his team had followed our content and clients for years. They implemented tools and strategies we regularly share but still weren't gaining traction.

He knew that in order to grow, it was time to hand over the reins to a team to handle the strategy, creative, and implementation of their marketing.

Some things Michael wanted to accomplish were:

Grow the volume and quality of recurring maintenance accounts that frequently wants enhancement work
Increase local website traffic
Improve Google Ads results and ROI
Create a better website user experience
Better track various marketing initiatives

What Michael has to say

"I want to express my sincere appreciation for the exceptional support from your team. Your quick response to any concerns we have ever had and overall responsiveness in managing our marketing efforts have exceeded my expectations.

Your communication skills and dedication have set a new standard for vendor interactions. I'm looking forward to our continued partnership and the improvement of our marketing!"

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

We created a messaging framework to more empathetically speak to both residential and commercial client problems.

Website Redesign

We built a customized website and then optimized it for search engines and lead generation. Quality content greets users on every page.

Content Marketing

Seasoned green industry writers created in-depth, blog content to help prospective clients do their research. This also will increase organic search traffic.