Lawn Buddies

Chase Coates wanted to create a separate brand for their lawn care division to spur growth across multiple states.

Chase Coates - lawn buddies

Company profile

Chase Coates had ran a successful Idaho lawn and landscape business, Outback Landscape, since high school. He wanted to bring a fun, new lawn care brand to their existing markets and expand into others, so he purchased a local company, Lawn Buddies. 

In mid-2021, Landscape Leadership began helping Chase launch this new brand and gain new customers. 

The challenge

Some things Chase wanted to accomplish were:

  • Launch a new website for their new brand
  • Begin to drive organic website traffic to this domain with no past track record
  • Create multiple sources for leads

The progress so far

We're still early on in the process of building this new brand but we're pleased to see results already. Stay tuned for updated results!

sales enablement

Generated 1,611 leads in the first 19 months

traffic increase

Increased traffic from zero to 20k visits/mo.

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We followed the buddy/friend theme to create fun messaging to attract new clients.

website design

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content, guides, and various resources to prospects learn about lawn and pest control services. This helped to increase organic search traffic.

digital advertising

Digital Advertising

Targeted campaigns for lawn care and pest control helped to gain new clients while organic traffic builds.

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