Chase Coates wanted to aggressively grow his lawn and landscape company and knew an industry-specific marketing agency should be part of his strategy.
Outback Landscape, headquartered in Idaho Falls, ID, was established in 2003 when founder Chase Coates was still in high school. Since then, Chase has built a well-oiled landscaping machine that has expanded into the Rexburg and Pocatello markets.
We’ve been working with Outback since the spring of 2014 and are proud to have seen them repeatedly rank on the Inc. 5000 list.
Chase was a busy owner. He had good ideas when it came to marketing but had many hats to wear. His goal was to find a long-term marketing partner to help Outback grow aggressively in the years to come.
Some things he wanted to accomplish were:
- Dramatically increase website traffic
- Generate qualified leads for their various service divisions from design-build, maintenance, lawn care, and more
- Create content that would nurture high-value prospective clients over their long buyer's journey.
What Josh has to say
"We've grown our company 363% over the past five years. The Landscape Leadership team has provided the marketing and sales expertise to help drive this record growth."
Generated over 1,757 leads in 7 years
Increased website traffic by 13,662% in 7 years
Services we provided
Here are the various services used in their customized strategy.
We created an attractive, custom website with compelling copywriting and optimized it for search engines and lead generation.
Seasoned green industry writers created in-depth, blog content and deeper resources to help homeowners research their options and issues. This also drastically increased organic search traffic.
Our photography team planned and captured hundreds of images featuring their team and projects.
We created videos to explain services, tell their company story, and to attract prospective customers.
We sent engaging and helpful emails to their customers to raise service awareness and increase average customer value.
We utilized targeted campaigns to gain qualified leads for various service divisions.