Outback Landscape

Chase Coates wanted to aggressively grow his lawn and landscape company and knew an industry-specific marketing agency should be part of his strategy.

Chase Coates - Outback Landscape

Company profile

Outback Landscape, headquartered in Idaho Falls, ID, was established in 2003 when founder Chase Coates was still in high school. Since then, Chase has built a well-oiled landscaping machine that has expanded into the Rexburg and Pocatello markets.

We’ve been working with Outback since the spring of 2014 and are proud to have seen them repeatedly rank on the Inc. 5000 list.

The challenge

Chase was a busy owner. He had good ideas when it came to marketing but had many hats to wear. His goal was to find a long-term marketing partner to help Outback grow aggressively in the years to come.

Some things he wanted to accomplish were:

  • Dramatically increase website traffic
  • Generate qualified leads for their various service divisions from design-build, maintenance, lawn care, and more
  • Create content that would nurture high-value prospective clients over their long buyer's journey.

What Chase has to say

Watch this video to hear what he says about his results and our working relationship.


website form submissions - landscaping leads

Generated over 1,757 leads in 7 years

traffic increase

Increased website traffic by 13,662% in 7 years

Services we provided

Here are the various services used in their customized strategy.

website design

Website Redesign

We created an attractive, custom website with compelling copywriting and optimized it for search engines and lead generation.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content and deeper resources to help homeowners research their options and issues. This also drastically increased organic search traffic.



Our photography team planned and captured hundreds of images featuring their team and projects.

video marketing


We created videos to explain services, tell their company story, and to attract prospective customers.

email marketing

Email Campaigns

We sent engaging and helpful emails to their customers to raise service awareness and increase average customer value.

digital advertising

Digital Advertising

We utilized targeted campaigns to gain qualified leads for various service divisions.

Learn how we can help you.

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