Kingstowne Lawn & Landscape

The challenge

Krisjan Berzins and his team built a successful organization with a loyal clientele. However, he felt limited in their capacity to get leads from new sources and frustrated with underperforming campaigns.

Some things he wanted to accomplish were:

Combine multiple brand extensions (lawn, pest, home services) into one cohesive brand
Grow lawn care applications and pest control services recurring revenue
Develop recruiting assets to get more job applicants through their website
Differentiate Kingstowne as an exceptionally convenient service option for new clients

What Krisjan has to say

"In the fall of 2017, I stumbled upon a video that Chad had posted on LinkedIn about SEO and blogging. His message resonated with me. I soon found out that Landscape Leadership provided much more than SEO and blogs. Their unique process fundamentally changed our marketing approach and made it much more client-focused. We thought we know what we were doing, but we really didn’t. Chad and I really get along…and that certainly helps. But, what really makes Landscape Leadership unique is that they understand the landscape industry. They know what we do and why we do it. They see things through our eyes. Thus, they are able to help us convey a clear and concise message that really resonates with our customers. This year was the biggest ever and I expect next year to be even better!"

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

Working together, we simply explained service offerings and created messaging that appealed to the core problems local homeowners face.

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation.

Content Marketing

Seasoned green industry writers created in-depth, blog content to help homeowners research their options and issues. This also drastically increased organic search traffic.