Level Green Landscaping
Doug Delano and Bill Hardy knew that to grow Level Green Landscaping to over $20M, they needed an industry-specific marketing partner
The challenge
Doug Delano and Bill Hardy are gifted landscape professionals that have a history of creating and empowering teams to run a successful organization.
One of their instrumental team members is Marion Delono, Director of Technology & Marketing. The Landscape Leadership team has forged a great partnership with them over the years to help them succeed.
Some things they wanted to accomplish were:
- Build a website that is a valuable resource for prospective clients and team members
- Connect with commercial property managers throughout their market
- Tell stories of their clients and team members
- Become a green industry leader that companies look up to
What Marion has to say
"Landscape Leadership is a fantastic organization filled with some of the most energetic, creative, and helpful people in the green industry. I would definitely recommend them if you need help with your landscape company's marketing plan!"
-Marion Delano, Director of Technology & Marketing
Increased website leads by 1,600% in 7 years
Generated 1,374 job applicants in 7 years
Increased website traffic 4,652% in 7 years
Services we provided
Here are the various services used in their customized strategy.
Website Redesign
We created a customized website with compelling copywriting and optimized it for search engines and lead generation.
Content Marketing
Seasoned green industry writers created in-depth, blog content, guides, and various resources to help prospective clients and job applicants. This also drastically increased organic search traffic.
Photography
Our photography team planned and executed multiple shoots to capture thousands of images featuring their team, work, and clients.
Videography
We created videos to appeal to specific commercial property types, tell their brand story, and recruit potential team members.
Email Campaigns
Prospects and recruits receive helpful information to nurture their interest and connect more deeply with their brand.
Sales Enablement
We created customized dashboards to measure sales activities and trained their team to become more efficient using HubSpot Sales software.



