Level Green Landscaping
Doug Delano and Bill Hardy knew that to grow Level Green Landscaping to over $20M, they needed an industry-specific marketing partner
Doug Delano and Bill Hardy are gifted landscape professionals that have a history of creating and empowering teams to run a successful organization.
One of their instrumental team members is Michael Mayberry, CTO and overseer of digital marketing and recruiting efforts. The Landscape Leadership team has forged a great partnership with them over the years to help them succeed.
Some things they wanted to accomplish were:
- Build a website that is a valuable resource for prospective clients and team members
- Connect with commercial property managers throughout their market
- Tell stories of their clients and team members
- Become a green industry leader companies look up to
What Michael has to say
"I would highly recommend working with Landscape Leadership to any company looking to increase the quality of content on their website, which will drive more revenue to your business."
-Michael Mayberry, CTO
Increased website leads by 1,600% in 7 years
Generated 1,374 job applicants in 7 years
Increased website traffic 4,652% in 7 years
Services we provided
Here are the various services used in their customized strategy.
We created a customized website with compelling copywriting and optimized it for search engines and lead generation.
Seasoned green industry writers created in-depth, blog content, guides, and various resources to help prospective clients and job applicants. This also drastically increased organic search traffic.
Our photography team planned and executed multiple shoots to capture thousands of images featuring their team, work, and clients.
We created videos to appeal to specific commercial property types, tell their brand story, and recruit potential team members.
Prospects and recruits receive helpful information to nurture their interest and connect more deeply with their brand.
We created customized dashboards to measure sales activities and trained their team to become more efficient using HubSpot Sales software.