LID Landscapes

Scott needed help growing both their residential and commercial landscaping services.

Commercial Landscaping - LID 2

Company profile

LID Landscapes has been a respected Boulder, CO landscaping company for over 4 decades. The company was purchased by James Martin Associates, another client of ours. They wanted to create consistent marketing assets across these two companies.

The Landscape Leadership team helped them with a foundational project that was completed in 2024.

The challenge

Some things the LID team wanted to accomplish were:

  • Increase commercial landscaping revenue
  • Maintain healthy growth for residential landscaping revenue
  • Improve recruiting efforts, particularly for management and sales
  • Better track leads and sales activities

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We created a messaging framework that addresses the critical needs of both commercial and residential clients.

website design

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation while creating two distinct user experiences for residential and commercial prospects.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content resources relevant to both residential and commercial prospects. This helped to increase organic search traffic.

online reviews

Feedback & Reviews

Targeted campaigns to collect valuable feedback from clients and to encourage them to write Google reviews.

video marketing

Videography & Photography

Our team helped organize and execute a multiple-day shoot to create videos and pro photos to showcase their clients, services, and team members.

email marketing

Email Marketing

We created targeted campaigns to upsell existing clients, raise service awareness, and provide seasonal company updates and info.

Learn how we can help you.

Request a Consultation