Tropical Gardens Landscape
Ryan Empey wanted his landscaping company to stand out. He knew his brand needed a fresh, creative reboot.
Tropical Gardens Landscape specializes in designing and installing backyard resorts and enhancing curb appeal for affluent homeowners in the Sarasota, FL area.
They also have a growing book of plant health care and lawn care program accounts in a broader service area.
Landscape Leadership started working with them in late 2022.
Ryan Empey knew that to maximize his profits and revenue, he needed the right partner. In fact, he waited for almost 2 years to work with us when the time was right. He knew that drastic transformations require an ample budget and the right marketing partner.
Some things Ryan wanted to accomplish were:
- Overhaul their website with more playful copywriting and a simpler user experience
- Visually showcase the amazing projects and properties they service
- Create in-depth content to help prospective clients do their research
- Increase lead volume and improve quality
What Ryan has to say
Services we provided
Here are the various services used in their customized strategy.
Positioning & Messaging
We created a messaging framework to more empathetically speak to client problems vs. overemphasizing the company's authority and expertise.
We built a customized website with playful copywriting and a clean layout, then optimized it for search engines and lead generation.
Seasoned green industry writers created in-depth, blog content to help prospective clients do their research. This also will increase organic search traffic.
Our photography team planned and captured hundreds of images featuring their team, clients, and their projects.
Our team created videos inspired by a tropical resort theme. These were used throughout the website to personalize their brand and excite potential buyers.
We created targeted Google Ads campaigns to drive leads for lawn care and plant health care services.