Tropical Gardens Landscape

Ryan Empey wanted his landscaping company to stand out. He knew his brand needed a fresh, creative reboot.

tropical gardens landscape - marketing by Landscape Leadership

Company profile

Tropical Gardens Landscape specializes in designing and installing backyard resorts and enhancing curb appeal for affluent homeowners in the Sarasota, FL area. 

They also have a growing book of plant health care and lawn care program accounts in a broader service area.

Landscape Leadership started working with them in late 2022.

The challenge

Ryan Empey knew that to maximize his profits and revenue, he needed the right partner. In fact, he waited for almost 2 years to work with us when the time was right. He knew that drastic transformations require an ample budget and the right marketing partner. 

Some things Ryan wanted to accomplish were:

  • Overhaul their website with more playful copywriting and a simpler user experience
  • Visually showcase the amazing projects and properties they service
  • Create in-depth content to help prospective clients do their research
  • Increase lead volume and improve quality

What Ryan has to say

"From the very first contact with Landscape Leadership, professionalism and knowledge of both the landscape industry and marketing truly stood out to us. The in-depth thought that goes on behind the scenes, which correlates with industry knowledge makes Landscape Leadership better qualified than the average marketing company we've experienced over the years. From website design and implementation, blogs being written and approved, photos and video production all the way through to the ads being managed, every one of their team members has amazed us. Any business is only as good as its people and they are the true experts in their field!"

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We created a messaging framework to more empathetically speak to client problems vs. overemphasizing the company's authority and expertise.

website design

Website Redesign

We built a customized website with playful copywriting and a clean layout, then optimized it for search engines and lead generation.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content to help prospective clients do their research. This also will increase organic search traffic.



Our photography team planned and captured hundreds of images featuring their team, clients, and their projects.

video marketing


Our team created videos inspired by a tropical resort theme. These were used throughout the website to personalize their brand and excite potential buyers.

digital advertising

Digital Advertising

We created targeted Google Ads campaigns to drive leads for lawn care and plant health care services.

Learn how we can help you.

Request a Consultation