Tropical Gardens Landscape

The challenge

Ryan Empey knew that to maximize his profits and revenue, he needed the right partner. In fact, he waited for almost 2 years to work with us when the time was right. He knew that drastic transformations require an ample budget and the right marketing partner.

Some things Ryan wanted to accomplish were:

Overhaul their website with more playful copywriting and a simpler user experience
Visually showcase the amazing projects and properties they service
Create in-depth content to help prospective clients do their research
Increase lead volume and improve quality

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

We created a messaging framework to more empathetically speak to client problems vs. overemphasizing the company's authority and expertise.

Website Redesign

We built a customized website with playful copywriting and a clean layout, then optimized it for search engines and lead generation.

Content Marketing

Seasoned green industry writers created in-depth, blog content to help prospective clients do their research. This also will increase organic search traffic.

Photography

Our photography team planned and captured hundreds of images featuring their team, clients, and their projects.

Videography

Our team created videos inspired by a tropical resort theme. These were used throughout the website to personalize their brand and excite potential buyers.

Digital Advertising

We created targeted Google Ads campaigns to drive leads for lawn care and plant health care services.

Company profile