Marketing & Sales Insight for the Lawn & Landscape Industry

Working Remote: Some Practical Tips from Our Staff at Landscape Leadership

Chris Heiler

Last week we shared some tips related to the software and apps our team at Landscape Leadership uses on a daily basis in order to work remote. We've been set up to work remote for nearly a decade.

Today I wanted to share some strategies our staff uses to be productive and maintain our sanity while working remote. Hey, it's not easy- it can be very isolating. Working remote is not for everyone. If this is new to your company you will realize this yourself very quickly. Some people are not wired to work remotely outside a traditional office environment.

Read More
Topics:

Recommended Software and Apps for a Remote Workforce (for Landscaping and Lawn Care Companies)

Chris Heiler

Our team at Landscape Leadership has been working remote for nearly a decade now. Because of this – and the fact many of you in the landscape industry are looking for practical ways to quickly adapt to our new reality – I thought I'd share the software and other applications our team is currently using to communicate with each other and operate our business.

Read More

The Real Hero & a "CTA" in Landscaping & Lawn Care Marketing Videos

Chad Diller

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

Read More

Expert Interview: How to Hire a Photographer for Your Lawn Care or Landscaping Business (and the Cost)

Chad Diller

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

  • How do I know if I'm hiring a really great photographer?
  • How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.

Read More

Expert Interview: Staging & Props, 2 Tips for Amazing Landscaping or Lawn Care Pictures

Chad Diller

You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company. 

These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes. 

Today, we're going to give you tips to help you make a great impression. Stay Tuned.

Read More

Expert Interview: Our Top Secret Plan for Landscaping & Lawn Care Photo Shoots

Chad Diller

You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.

But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.

Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.

Read More

Expert Interview: Landscaping Portfolio Photo Tips for Great Marketing Images

Chad Diller

If someone would ask you the question, "What's the best work that you've done?", what are the landscaping projects or lawns you care for that come to mind? These are the locations that you would want to include in your portfolio or an image gallery on your website. However, when choosing properties, it's important to:

  • pick the right locations to attract your ideal customer
  • shoot them in the best lighting to make your images not appear average
  • and hire a photographer that understands how you'll use these in your landscaping marketing

Today, we're going to show you how to do just that. Stay tuned.

Read More

Expert Interview: Using Team Members in Landscaping & Lawn Care Photography

Chad Diller

When a homeowner, property manager, or business owner hires your lawn care or landscaping business, they may be hiring a company, but ultimately what they are doing is hiring your people.

So when it comes to representing your company well, including those team members in your images is extremely powerful.

These images can not only promote your business to find the ideal customers, but also great team members. But how do you get really great images? Which team members are best and how do you direct them? That's what we're covering today.

Stay tuned.

Read More