Marketing & Sales Insight for the Lawn & Landscape Industry

9 Big Frustrations Lawn & Landscaping Companies Have with Marketing Agencies

Chad Diller

There are a lot of lawn care and landscaping business owners who are fed up with marketing agencies. I know I was.

After a couple of decades in the field and sales, I served for another 5 years as a marketing manager at a $13M full-service landscaping company. I had my share of disappointing experiences with marketing service providers.

Ironically, I later joined the marketing agency life in 2016. Over the past six years I’ve spoken with a lot of industry professionals that have validated that, indeed, it is very challenging to find a great marketing partner.

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STOP Doing These 3 Things to Break Through Your Growth Ceiling

Lindsey Getz

We spend a lot of time talking about the things that landscape business owners should be doing. But there are also some things that landscape company owners should stop as soon as possible.

One of the biggest problems that we see is that company owners can’t get out of their own way. In other words, they fail to delegate responsibilities and they try to tackle too much on their own.

It’s not uncommon to see a landscape company grow from the $800,000 to $1.2 million range—but then get stuck.

Oftentimes, this is largely due to the failure to delegate to others while elevating themselves in their own role.

According to Chris Heiler, Landscape Leadership’s CEO and founder, when landscape business owners fail to give up tasks that they should have other employees handle, they can stifle their own growth.

As the owner or CEO, it’s important that your day-to-day responsibilities match your role rather than taking on tasks a team member could handle. This is the only way to grow your company without being stretched so thin that you’re miserable—or having a heart attack”, says Heiler.

Joshua Malik, owner of Joshua Tree Experts, with two Pennsylvania locations (and a burgeoning franchise business), says that he calls it “delegate to elevate.” Recognizing that you can’t truly grow if you’re handling everything on your own is critical.

Let’s dive into some of the tasks that landscape company owners attempt to tackle on their own and why that can be so problematic.

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How to Use Humor to Answer FAQs at Your Green Industry Company (Case Study)

Chad Diller

Since 2017, we’ve worked with Joshua Tree Experts to create hundreds of useful blog articles to answer common questions their prospects and customers have.

It’s paid off for them. We’ve seen huge gains.

  • They now get 27x the website traffic.
  • There has been a 311% increase in tree service, lawn care, and pest control leads
  • This translates into hundreds of thousands of dollars in revenue.

Great blog articles are a foundational must as you can see from the results above. Recently, we decided to take their content marketing strategy to the next level to gain even more traffic and leads. To do this we created educational videos that are also entertaining (edutainment).

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Using Written Content & Video to Answer FAQs for Your Lawn Care or Landscaping Business

Chad Diller

Prospective customers have a lot of Frequently Asked Questions (FAQs). Are you the expert they can conveniently turn to?

Your prospective landscaping and lawn care customers want easy-to-find, meaningful answers. However, back-and-forth, repetitive conversations aren’t always easy or convenient (for all parties).

There should be a way to remove friction from the FAQ process.

Good news…there is. Properly leveraging written content and video can answer FAQs which can mean growing your landscaping or lawn care business with happier, ideal-fit customers.

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Finding Models & Actors for Lawn or Landscaping Photo or Video Shoots

Lindsey Getz

Your prospective client needs help visualizing their own success. Don’t just show the product or service you sell. Show how your clients use the product or service. The most successful brands do this and people are conditioned to respond positively to it.

Models or actors are wearing the clothing. They eat the food. They drive the vehicles. They use the devices. They enjoy lives that are a direct result of the product or service. 

One of the most powerful ways to have maximum marketing impact is to have your landscaping or lawn care customers appear in your marketing images and videos.

There’s just one big problem. That’s often easier said than done. How do you get customers to help? What do you do when they’re camera shy? Are there other alternatives?

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Sell More Landscape Design-Build Using These 3 Videos

Chad Diller

If you’d like your landscape company to not be seen as Just Another Landscaper, using video during your sales process is a great way to stand out.

Not only can video improve the experience for everyone involved, but it can also help you sell more landscape design-build projects.

You’re probably sick of dealing with prospects who get multiple bids and lose interest along the way. And, I think you’re likely fed up with wasting time and missing out on better opportunities.

Does this sound familiar?

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QR Codes 101: Measuring Marketing and Optimizing the Prospect Experience

Lindsey Getz

In a previous article, we talked about call tracking and how it can play an important role in keeping tabs on your marketing campaigns. In this follow-up article, we’ll talk about QR codes, which can be an additional useful tool in your marketing toolbox.

If you were to take a guess when QR codes first came out, what would you say? Five years ago? Maybe ten? 

If you guessed anywhere in that vicinity of time, you might be shocked QR codes were actually invented in 1994. They’ve been around much longer than most people realize. But it’s true that they didn’t become much more widespread in use until the last decade or so. 

In fact, since the pandemic has driven us into a more “contact-less” environment, you might be seeing QR codes more than ever. Restaurants started using them for menus and many retailers for checking out at the register. You might even remember an ad from Super Bowl LVI that featured a bouncing QR code for Coinbase, a cryptocurrency company. That ad was so popular it actually crashed the app.

One reason why QR codes have recently seen more widespread adoption is improved ease of use. While users previously needed a special reader app in order to scan a QR code, today a phone camera will open them quickly and easily for anyone.

Though there are many clever ways to use QR codes, they were invented for the purpose of tracking and when it comes to your lawn or landscape marketing efforts, that’s why you might want to consider using them.

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