Inbound Marketing & Sales Insight for Green Industry Companies

10 Least Expensive But Effective Marketing Tactics for Landscaping and Lawn Care Companies

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column about sales and marketing tips for landscaping and lawn care companies.

 

As the keystone business principle states, “You gotta’ spend money to make money.” Savvy business owners of lawn care and landscaping companies plan ahead and make sure a portion of their annual revenue gets allocated to their marketing budget.

Aggressive budgeting along with smart initiatives that can be measured are common traits you’ll find when looking to our industry’s leaders.

But what happens when you “gotta spend money”, and don’t “gotta” lot to work with? Some marketing initiatives come at a premium price and you have to be careful not to waste those dollars you and your team works so hard to bring in.

Read More

Assignment Selling: 3 Ways to Leverage Your Marketing Assets Throughout Your Sales Process

Chris Heiler

If you’ve been subscribed to our blog or following our writing for any period of time you know how passionate we are about lawn and landscape industry companies using content marketing.

We’ve written in-depth about how content – like a blog – can attract massive amounts of new traffic (and potential customers) to your website. We’ve also written about how you can use content “offers” to turn website visitors into leads for your company.

Traffic is great. Leads are awesome. But what about $$$SALES$$$?

Read More

Getting Started With CRM Software For Your Lawn Care or Landscaping Company

Chris Heiler

This article first appeared in the January 2017 issue of Lawn & Landscape magazine.

CRM (customer relationship management) software is a category of software designed to help businesses of all sizes manage customer and prospect data, store past interactions with customers and prospects, and automate sales tracking, reporting and forecasting.

Read More

Customer Referral Programs: Tips & Examples for Landscaping, Lawn Care and Tree Service Companies

Chad Diller

There’s no sense arguing the point: Customer referrals are one of the best sources to grow your lawn care, landscaping or tree service company.

Industry peers concur that referrals close at a higher rate than most other marketing mediums and the customers that result also are more easy to retain.

I’ve been in the green industry for about 20 years now and have personally had the opportunity to take a referral program delivering mediocre results and see it become a business development powerhouse for a sales team.

I’ve also seen my share of what companies offer up for their customer referral programs and had a little glimpse into what they do to promote them.

Read More

The Snowball Effect: How 5 Green Industry Companies Grew Their Website Traffic by 2.5x

Chris Heiler

I promise to keep this blog post short. In return I want you to spend a few minutes reviewing the graphic below.

These charts are showing the website traffic growth (measured by "visits") for five companies we've been working with over the past three years. Traffic growth is tracked from January of 2014 through what we project for January of 2017. So three full years of data.

Read More

Why We Don't Encourage Lawn & Landscaping Companies to Invest in Pay-Per-Click Advertising

Chris Heiler

If you’ve been in the lawn and landscape industry for any period of time you’ve most likely spent some dough on pay-per-click (PPC) advertising. Probably with Google Adwords.

You’re familiar with these text-based ads displayed at the top (and sometimes on the side) of a search results page when using Google. When a searcher clicks on one of these ads the advertiser is charged a fee, thus “pay-per-click” advertising.

How many of you click on these ads when you conduct a search online?

Read More

How to Get More Positive Online Reviews For Your Green Industry Company

Chad Diller

Getting lots of good online reviews for your landscaping, lawn care or tree service company will absolutely affect your company’s bottom line. It means more website traffic, more leads and more sales.

Reviews are not only extremely important to your prospective customers and your company’s success, but also to search engines.

But just how important?

Read More

How to Start a Blog For Your Landscaping, Lawn Care or Tree Service Company

Chad Diller

This article was originally published in the January 2017 edition of Turf Magazine, where Chad writes a monthly feature about sales and marketing for green industry companies.

 

Blogging for business is an essential marketing strategy that the majority of lawn and landscaping companies have not only put on the back burner, but took off and stowed away in the back corner of the warehouse behind that skid of old grass seed.

There may be some early adopters in the crowd, some late to the party, and others still honestly confused about why on Earth anyone would take the time to write blog articles on a continuous basis.

Read More