Marketing & Sales Insight for the Lawn & Landscape Industry

Video Series:  Killer Lawn Care Marketing Ideas

Chad Diller

I've gotta say...I really love working with lawn care companies.

Maybe it's due to the fact that for eight years, I treated thousands of lawns.

Maybe it was due to the fact that this type of work seemed to be the easiest service for me to sell at my 7-year stint as a salesperson at a full-service lawn and landscape company. 

Or possibly it was the thrill I felt figuring out new ways to market lawn care services to add thousands of new lawn care customers each year. 

Whatever the case, it's a rush. But, I get as equally frustrated when I see lawn care companies trying to do their best but failing or getting lackluster results.

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Video Series:  PPC Google Ads for Lawn Care and Landscaping Companies

Chad Diller

Over the years, lawn care and landscaping companies have asked us a LOT of questions about various advertising mediums.

But the one that seems to come up the most often (with skepticism and criticism) is Google Ads (also referred to as PPC, Pay Per Click, or Google Adwords.

 

Do you find yourself at one of these places?

  • You're contemplating using Google Ads for lawn care or landscaping leads
  • You did your own Pay Per Click in the past but weren't that impressed
  • You hired a marketing agency to place PPC ads for lawn care or landscaping lead generation
  • You've grown your business without this advertising medium but are always looking for ways to land new customers

Well, I am assuming most (if not all) of you fit into one of those categories. If so, I've got something special for you. Over the past month, I've taken this complicated (and most often very boring) topic and created a series of videos for you. 

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What Makes You So Unique??

Chris Heiler

What makes your company unique? If I asked you to list a handful of traits that, in total, truly differentiated you from your competitors, what would you write down?

I would guess that your list of traits would be very similar to those of our clients we've taken through this same exercise. It might look like this:

  • The quality of our work is better
  • Our customer service is better
  • We offer better pricing
  • We are more dependable
  • We are more professional
  • Our staff is more educated
  • Our staff has more experience
  • We have better relationships with our vendors
  • We have more personal relationships with our clients

"Better" is subjective.

And "more better" is never a sound business strategy.1

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Use This Proven Framework to Manage Your Production Capacity (and to Increase Profit/Customer)

Chris Heiler

In my last article I suggested you limit your production capacity at least until you reach the profit margins you desire.

In this article I'll give you some tips on how to manage your capacity. But, first, a caveat to this discussion...

The stronger your positioning the easier it will be to manage your company's capacity for work, and thus reap the benefits that come along with this strategy.

On the flip side, a full service one-stop-shop trying to be all things to all people will have a difficult time managing production capacity in a logical and strategic way as compared to a company with a crystal clear identity.

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The Benefits of Limiting Your Production Capacity (or, How to Increase Profitability in 2019)

Chris Heiler

Purchase our entire collection of Green Ways comics on Amazon

We've already burned through the first month in a new year, my friends. Wow...

At Landscape Leadership 2018 was one of our best years yet. I can say that based both on the financial goals we achieved as well as the meaningful impact we had on the green industry companies we work with.

I hope you had similar success in 2018.

In this article I want to share the single strategic initiative that I believe led to our success last year.

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Okay, MAYBE Pay Per Click (PPC) Can Work for Lawn Care Companies (A Recent Update)

Chad Diller

Roll back the calendar...it’s 2016. I’ve had my own frustrating experiences marketing at a $13 million lawn and landscape company and now, after coming to work at Landscape Leadership, I have realized my misfortune was a common green industry marketing epidemic.

Ask me the question, “Is Pay-Per-Click (PPC), specifically with Google Adwords, a good idea for a lawn care company?”

The answer then was, “No. Stop wasting your money.”

But...now I would say, “Maybe…” Let me explain why.

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5 Reasons Your Lawn Care & Landscaping Mailers and Print Ads “Don’t Work”

Chad Diller

“Yeah, we tried postcards and mailers and they didn’t work. Oh, and we spent all this money to put ads in this magazine and that was a bust too.”

I get it. I managed an annual marketing budget of over $300,000 for many years for a full-service lawn and landscape company and tried all sorts of mailers and ads. Unfortunately, it’s a lot of trial and error.

But, I may be able to spare you some frustration. After all, if you’re dropping tens of thousands of dollars each year on lawn care and landscaping mailers or advertisements, you should be able to achieve and measure success, right?

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The Right and Wrong Way to Diversify Your Landscaping Services

Chris Heiler

In my last article, "Squashing the Full Service Myth", I called bull shit on this idea that your customers want a one-stop shop for all their outdoor needs.

I can summarize it like this:

If "full service" is your company's calling card then you are undifferentiated to the point you are easily replaceable by any competitor claiming the same.

"Full service" is not a strategy, my friends. I think of it more as a "happy accident" you've either intentionally or unintentionally grown into.

While offering every service under the sun may seem like an ideal way to grow top line revenue (spoiler: it's not), this approach to diversification will undoubtedly limit your profit potential.

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