Marketing & Sales Insight for the Lawn & Landscape Industry

Beyond Basic Landscaper Marketing: 10 Advanced Tips to Get Landscaping Customers

Chad Diller

Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.

I’ve made a few general observations…

  • The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue. 
  • Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
  • And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).

None of these things are bad. However, these landscaping marketing strategies may not apply for companies with an annual revenue of over $2M or for companies pursuing aggressive growth goals. These tips are aimed at the bulk of the landscape industry, small startup businesses.

Just like you don’t want to be Just Another Landscaper, I don’t want this to be just another article about marketing for landscapers. These are not basic tips. They are specifically for companies that plan on surpassing $2M in annual revenue (or are well past it already).

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Do You Know How to Identify Your Most Profitable Landscape Services?

Chris Heiler

This is a guest post written by our friend, Lindsey Getz, who contributes regularly to many of the lawn and landscape industry publications you are familiar with.

Is your landscape business as profitable as it could be? Even if you’re seeing top line growth, you could be missing out on some key refinements needed to achieve enhanced profitability (i.e.- your bottom line).

That’s because it’s not uncommon for landscape business owners to make total revenue out to be the primary measure of success.

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14 Examples of Landscaping & Lawn Care Videos for Marketing or Recruiting

Chad Diller

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

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Case Study: Ground Source Gets 4,600 Landscaping Leads in 1 Year

Chad Diller

Lots and LOTS of landscaping leads...just how many?

Try 146 leads per month from Organic website traffic... PLUS another 236 landscaping leads per month from Google Ads. 

That's almost 4,600 in just ONE year!

How did we help Ground Source Landscaping in Orlando, FL become a landscaping marketing success?

Find out in today's video case study.

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4 Critical Steps After Buying a Lawn Care Business or Landscaping Company

Chad Diller

Meet Bob. 

  • Bob owns a landscaping company. 
  • Bob is buying a lawn care business to add more annual revenue. 
  • Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
  • Many of Bob’s new customers are going to cancel in the next year and find a new provider.
  • Bob is going to curse the day he wasted his money buying a lawn care business. 
Don’t be like Bob. Follow these four tips that he did not. Read More

Lawn Care Marketing Case Study: Master Lawn Grows By $1M in 18 Months

Chad Diller

Do you WISH you could get 30x more lawn care leads each month?

Do you WISH you could take $1M of lawn care business and turn it into $2M in just 18 months? 

And what if that wasn't just an increase for this year, but meant more recurring revenue? That's makes that extra $1M in lawn care sales even more exciting!

Today, I'm going to share a case study with you on how one Memphis-based company became the master of their lawn care marketing success.

Want some tips to grow your lawn care business? Here they are...as you WISH!

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