Marketing & Sales Insight for the Lawn & Landscape Industry

Making the Case for Case Studies (and How Your Landscaping Company Can Leverage Them for Marketing and Sales)

Lindsey Getz

 

One of the most powerful sales tools that you already have available to you is completed projects. But if you’re like a lot of landscape business owners, you might not be taking full advantage of this.

There’s no question that having photos of finished jobs on your website in the form of a portfolio is important. But when it comes to leveraging the power of successful projects, you also want to tell the story behind the project.

The story is where people find connections and relatability—and that is powerful.

In this article, we’ll talk more about why case studies are so important as well as how you can create a great one to help you qualify potential leads.

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Our Favorite FREE HubSpot CRM and Sales Tools

Chris Heiler

If you’ve spent any time looking at software options promising to help your lawn or landscaping business, you know there’s a lot out there. While some business management software options might include a CRM and sales tools, there are reasons that HubSpot continues to reign superior—and is a tool that we particularly love (For the sake of being transparent, Landscape Leadership is a HubSpot Solutions Partner).

Most notably, their FREE (yes, as in “no-cost-to-you”) CRM and sales tools are quite substantial and highly useful—and, again, free.

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16 Lawn Care Lead Generation Strategies (Ranked Best to Worst)

Chad Diller

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

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They Ask, You Answer: 5 Keys To Content Marketing Success

Chris Heiler

This article was updated to include a bonus video interview with Marcus Sheridan, the author of "They Ask, You Answer". Enjoy these original concepts and additional tips for using content in your sales process.

 

As consumers, we have grown more and more impatient as we search for information online. I’m cursing at a company if I have to wait more than five seconds for their website to load.

We’ve been conditioned to believe we can find the answer to any question or problem we may have simply by entering a string of words into a search engine. Got a question? Just Google it. We know we’ll find the answer somewhere online as long as we look hard enough. That’s our expectation today.

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Packaging and Pricing Lawn Care Services (The Psychology and Strategy)

Chris Heiler

The way lawn care is sold online is a hot mess.

Yes, I'm referring to your website.

Trust me, I've reviewed hundreds of lawn care and landscaping company websites over the past 12 years, and, most significantly, how your programs and pricing are being presented to potential customers.

Like I said... hot mess.

Which means you're losing sales and leaving a boat load of money on the table.

The main problem, as I see it, is that you don't fully appreciate what you are selling.

"Choose between our 7-visit program... our 9-visit program..."

Rather than selling "visits" you should be selling a "transformation". Sure, you're charging for "treatments" but your customers are buying a "healthy lawn".

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10 Recruiting Must-Haves for Your Lawn Care or Landscaping Website (w/ Examples)

Chad Diller

On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.

This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.

But ask yourself a really important question and be honest… “What’s so special about your company?”

Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.

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VIDEO: How to Sell More Landscaping Services (& Stop Playing Phone Tag)

Chad Diller

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.

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