James Martin Associates

Jim wanted help growing both his residential and commercial landscaping services.

landscaper marketing - james martin associates - landscape leadership

Company profile

James Martin Associates has been a respected Chicagoland landscaping company since 1977. As the company has grown, Jim has recognized that choosing the right partners helps them sustain healthy growth for the years to come. 

After hearing a Landscape Leadership conference presentation about marketing messaging, Jim's team decided to partner with us in the spring of 2023.

The challenge

Some things the JMA team wanted to accomplish were:

  • Increase commercial landscaping revenue
  • Maintain healthy growth for residential landscaping revenue
  • Improve recruiting efforts, particularly for management and sales
  • Better track leads and sales activities

The progress so far

We're still early on in the process, just launching the new website in early 2024. Stay tuned as we post results later.

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We created a messaging framework that addresses the critical needs of both commercial and residential clients.

website design

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation while creating two distinct user experiences for residential and commercial prospects.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content resources relevant to both residential and commercial prospects. This helped to increase organic search traffic.

online reviews

Feedback & Reviews

Targeted campaigns to collect valuable feedback from clients and to encourage them to write Google reviews.

video marketing

Videography & Photography

Our team helped organize and execute a multiple-day shoot to create videos and pro photos to showcase their clients, services, and team members.

email marketing

Email Marketing

We created targeted campaigns to upsell existing clients, raise service awareness, and provide seasonal company updates and info.

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