James Martin Associates
Jim wanted help growing both his residential and commercial landscaping services.

Company profile
James Martin Associates has been a respected Chicagoland landscaping company since 1977. As the company has grown, Jim has recognized that choosing the right partners helps them sustain healthy growth for the years to come.
After hearing a Landscape Leadership conference presentation about marketing messaging, Jim's team decided to partner with us in the spring of 2023.
The challenge
Some things the JMA team wanted to accomplish were:
- Increase commercial landscaping revenue
- Maintain healthy growth for residential landscaping revenue
- Improve recruiting efforts, particularly for management and sales
- Better track leads and sales activities
The progress so far
We're still early on in the process, just launching the new website in early 2024. Stay tuned as we post results later.
Services we provided
Here are the various services used in their customized strategy.

Positioning & Messaging
We created a messaging framework that addresses the critical needs of both commercial and residential clients.

Website Redesign
We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation while creating two distinct user experiences for residential and commercial prospects.

Content Marketing
Seasoned green industry writers created in-depth, blog content resources relevant to both residential and commercial prospects. This helped to increase organic search traffic.

Feedback & Reviews
Targeted campaigns to collect valuable feedback from clients and to encourage them to write Google reviews.

Videography & Photography
Our team helped organize and execute a multiple-day shoot to create videos and pro photos to showcase their clients, services, and team members.

Email Marketing
We created targeted campaigns to upsell existing clients, raise service awareness, and provide seasonal company updates and info.