Ground Source Landscaping

The challenge

Joe Mouad worked with a business coach to help him improve many areas of his company. One recommendation he received was to find a marketing partner that specialized in the landscape industry. We were happy to help drive the strategy for his company's growth.

Some things Joe wanted to accomplish were:

Overhaul their outdated website with poor copywriting and user experience
Visually showcase the amazing projects they design and build
Create written content that attracts potential clients
Create an e-commerce solution for buyers to purchase sod delivery

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

We created messaging guidelines to clearly explain how they are different from their competitors while identifying what is truly important to their clients.

Website Redesign

We created a customized website with great copywriting and an e-commerce solution and optimized it for search engines and lead generation.

Content Marketing

Seasoned green industry writers created in-depth, content and deep resources to help prospective clients do their research. This also drastically increased organic search traffic.

Photography

Our photography team planned and executed multiple shoots to capture thousands of images featuring their team and their projects.

Videography

Our team created videos centered around frequently asked questions to utilize on the website, blog, and social media. We also created a case study video for a project from start to finish.