Lawn & Pest Solutions

Paul wanted to grow both his book of lawn care and pest control clients across two states.

Paul Wellborn - Lawn and Pest Solutions

Company profile

Paul Welborn had built a successful lawn care and pest control company over the past 20 years. He knew to take his business to greater heights and expand into new markets, he had to get more serious about his online results. 

After seeing the results that a peer group member had with Landscape Leadership, Paul decided to partner with us in mid-2023.

The challenge

Some things Paul wanted to accomplish were:

  • Expand into the Memphis market
  • Grow revenue by 15% annually
  • Increase average client value buy upselling more services
  • Better track leads and sales activities

The progress so far

We're still early on in the process, just launching the new website in the summer of 2023. Stay tuned as we post results later.

What Paul has to say

"I'm really happy with the quality of work from Landscape Leadership so far.  Working with a group of talented folks who also understand the lawn care and pest control industries makes the experience even better.  We are anxious to see the effects our new website and messaging will have on the growth of our business.  Great experience!"

Services we provided

Here are the various services used in their customized strategy.

positioning and messaging

Positioning & Messaging

We created a messaging framework that addresses the critical needs of their ideal clients.

website design

Website Redesign

We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation. We also built an e-commerce solution for users to buy pest control online.

content marketing

Content Marketing

Seasoned green industry writers created in-depth, blog content, guides, and various resources to prospects learn about lawn and pest control services. This helped to increase organic search traffic.

digital advertising

Digital Advertising

Targeted campaigns for lawn care and pest control helped to gain new clients while organic traffic builds.

video marketing

Videography & Photography

Our team helped organize and execute a multiple-day shoot to create videos and pro photos to showcase their clients, services, and team members.

sales enablement

Sales Enablement

We customized the HubSpot CRM and Sales Hub tools to create more efficient processes for their customer service and sales teams. We also implemented an integrated digital proposal software.

Learn how we can help you.

Request a Consultation