Lawn & Pest Solutions
Paul wanted to grow both his book of lawn care and pest control clients across two states.

Company profile
Paul Welborn had built a successful lawn care and pest control company over the past 20 years. He knew to take his business to greater heights and expand into new markets, he had to get more serious about his online results.
After seeing the results that a peer group member had with Landscape Leadership, Paul decided to partner with us in mid-2023.
The challenge
Some things Paul wanted to accomplish were:
- Expand into the Memphis market
- Grow revenue by 15% annually
- Increase average client value buy upselling more services
- Better track leads and sales activities
The progress so far
We're still early on in the process, just launching the new website in the summer of 2023. Stay tuned as we post results later.

What Paul has to say
Services we provided
Here are the various services used in their customized strategy.

Positioning & Messaging
We created a messaging framework that addresses the critical needs of their ideal clients.

Website Redesign
We created a fully customized look with compelling, new copywriting and optimized it for search engines and lead generation. We also built an e-commerce solution for users to buy pest control online.

Content Marketing
Seasoned green industry writers created in-depth, blog content, guides, and various resources to prospects learn about lawn and pest control services. This helped to increase organic search traffic.

Digital Advertising
Targeted campaigns for lawn care and pest control helped to gain new clients while organic traffic builds.

Videography & Photography
Our team helped organize and execute a multiple-day shoot to create videos and pro photos to showcase their clients, services, and team members.

Sales Enablement
We customized the HubSpot CRM and Sales Hub tools to create more efficient processes for their customer service and sales teams. We also implemented an integrated digital proposal software.