Natural Green Lawn & Pest
Scott Emerson sold his previous lawn care franchise and set up a new business in another market. He wanted to grow quickly and needed to find the right marketing partner.
Natural Green is a relatively new business but its leadership is no stranger to the industry. For many years, their owner ran a Scott's LawnService franchise. After being taken over by TruGreen, he was left with the choice to accept the buy-out offer and start a new business elsewhere.
Landscape Leadership began working with them in 2019.
Scott Emerson was a hands-on owner that made a plan to implement processes, leadership, and the right marketing partner. He knew these smart steps would allow him to grow a profitable business that he could step away from time to time so he could enjoy more traveling and family time.
Some things Scott wanted to accomplish were:
- Create a constant flow of leads from multiple marketing sources
- Better measure the ROI of marketing initiatives
- Increase and improve online reviews
- Create a website that generates a lot of traffic and is a valuable resource for prospective customers
What Scott has to say
“Working with the Landscape Leadership team has been a rewarding and exciting experience. Rewarding because we are already seeing the fruits of their efforts. Exciting because of all the untapped potential in our organization and market they are helping us realize. They are a well-orchestrated group of true, modern, professionals.”
Generated 3,483 leads in 2.5 years
Generated 228 positive online reviews in 2.5 years
Increased organic website traffic by 18,064% in 2.5 years
Services we provided
Here are the various services used in their customized strategy.
Positioning & Messaging
Working together, we defined service offerings and revised their messaging to empower prospective customers to make great decisions.
We created a customized look with compelling copywriting, images, videos, and research tools and optimized it for search engines and lead generation.
Seasoned green industry writers created in-depth, blog content and deeper resources to help homeowners. This also drastically increased organic search traffic.
Our photography team planned and executed multiple photo shoots to capture thousands of images featuring their team, work, and customers.
Our video team created dozens of videos explaining services, telling customer stories, and answering FAQs.
To increase average customer value and raise service awareness, we sent compelling campaigns throughout the year.
We sent regular feedback requests to customers to drastically improve their Google rating and to improve customer service efforts.