Natural Green Systems Lawn & Pest

The challenge

Scott Emerson was a hands-on owner that made a plan to implement processes, leadership, and the right marketing partner. He knew these smart steps would allow him to grow a profitable business that he could step away from time to time so he could enjoy more traveling and family time.

Some things Scott wanted to accomplish were:

Create a constant flow of leads from multiple marketing sources
Better measure the ROI of marketing initiatives
Increase and improve online reviews
Create a website that generates a lot of traffic and is a valuable resource for prospective customers

What Scott has to say

“Working with the Landscape Leadership team has been a rewarding and exciting experience. Rewarding because we are already seeing the fruits of their efforts. Exciting because of all the untapped potential in our organization and market they are helping us realize. They are a well-orchestrated group of true, modern, professionals.”

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

Working together, we defined service offerings and revised their messaging to empower prospective customers to make great decisions.

Website Redesign

We created a customized look with compelling copywriting, images, videos, and research tools and optimized it for search engines and lead generation.

Content Marketing

Seasoned green industry writers created in-depth, blog content and deeper resources to help homeowners. This also drastically increased organic search traffic.