The No-Nonsense Guide to Lawn Care Marketing

Proven methods for multi-million dollar lawn care businesses

lawn care marketing - no nonsense guide landscape leadership

If you are trying to get lawn care customers (fertilization, weed control, etc.) you probably already realize there are both tremendous opportunities and challenges. Consider these points based on data from the lawn care businesses we work with:

  • Lawn care accounts average $500 - $750 and are commonly retained for five to seven years. That’s an average customer value of $2,500 - $5,000. 
  • Fertilization, weed control, etc. is highly profitable with a gross profit of 50-60%. 
  • The lawn care space is extremely competitive. There are international brands with deep pockets and countless local lawn care companies to contend with.

Image Source:  Lawn Buddies

The prevalent problem

I absolutely love the lawn care sector of the green industry. It’s where I got my start in 1998, logging hundreds of miles behind a spreader/pulling hose, then moving into account management for many years. When the opportunity arose to embark on the recent chapters of lawn care marketing, growing a lawn care business came second nature to me. 

Sadly, I see a lot of lawn care services still struggling and wasting a lot of money on lawn care marketing and advertising. There are also a lot of typical lawn care marketing tips out there, mostly geared toward small business owners. 

Goal of this guide

This is why I’ve created this in-depth resource specifically geared to lawn care companies from $2M - $20M in annual revenue. And, if you’re aspiring to reach that revenue level, these tips can guide you on that path, too.

My goal is to provide you with comprehensive insights based on decades of experience to help you profitably break through your growth ceiling. Let’s dig in!

- Chad Diller, Vice President of Landscape Leadership & 25+ year green industry veteran

1. Lawn Care Marketing Strategy Pitfalls

“No-nonsense” is in this guide’s title for a reason. A surefire recipe for failure is launching campaigns without taking ample time to create an effective lawn care marketing strategy first. 

Common Lawn Care Marketing Strategy Problems

  • Poor positioning (what makes you truly unique)
  • An over-reliance on short-term, poorly-performing lawn care advertising campaigns vs. sources for sustained, long-term growth
  • Marketing messaging that boasts about your company vs. leading with real customer frustrations and goals
  • Poor measurement of marketing ROI vs. meticulously tracking results
  • Unhealthy balance of offline lawn care advertising vs. online lawn care marketing

A Detailed Lawn Care Marketing Strategy

It’s a sad, but common reality. Many lawn care companies waste tens of thousands of dollars of their annual lawn care marketing budget just launching campaigns and seeing what sticks. And, many of them poorly measure the results and keep repeating the same mistakes. 

If that's your lawn care business, and you're sick and tired of it, you're in the right place.

Create a detailed document outlining your various marketing campaigns and mediums throughout the year. Be sure to include timelines so you can plan ahead. I can’t tell you how many times we’ve heard the old addage, “Yeah, we were going to do that but just kind of got too busy and forgot.” 

Make a plan. Stick to it. Add to your strategy over time. Measure results. Kick underperforming lawn care marketing strategies to the curb. 

RELATED READING:  The 10 Rules of Advertising - What Every Lawn Care Company Needs to Know

Image Source: Oasis Turf & Tree


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2. Lawn Care Website Design Mastery

Lawn care businesses often plateau at the $1-2M mark. Word-of-mouth levels off and basic lawn care advertising tactics only seem to develop a small increase of new business. It’s at this point most lawn care companies start to consider a refresh of their lawn care website in hopes that their new digital image will bolster sales. 

Is Lawn Care Website Design Easy?

When it comes to lawn care marketing, I often say it’s not a matter of the “what” you need but the “how” it’s done. Of course, you need the best lawn care website you can get. But how you go about that will determine your results.

We strongly urge you to not take a DIY approach. Using the right lawn care website designer can really be worth the investment while you focus on other parts of your business.

Lawn Care Website Design Options

Every lawn care website embodies a "template". It boils down to whether you prefer something entirely personalized from the ground up or if you're fine with a ready-made template employed by hundreds (or even thousands) of others across all sorts of industries.

Image Source: Grassperson Lawn & Landscape

Pros of Pre-Made Website Templates

  • More cost-effective
  • Faster creation

Cons of Pre-Made Website Templates

  • Limited room for design innovation
  • Minimal features (specifically for pricing tools and other interactive content - more on that in the Website Pages section below)
  • Potential security risks
lawn care websites (1)

Custom-Built Lawn Care Websites

If your company is investing long-term in an atypical lawn care website makeover, we strongly advocate for the custom approach.

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Websites for lawn care businesses can be a powerful branding and lead-generation tool when thoughtfully designed and constructed to help homeowners sift through the information they consider most relevant. Here are some of the things we propose.

Image Source:  Joshua Tree Experts

Design From a Mobile-First Perspective

We see that 59% of lawn care website visits originate from mobile devices. This figure has steadily increased over the past years.

Customers are frequently on the move each day and may not always have their laptops on hand, so ensuring your website design is mobile-friendly shouldn't be a secondary consideration.

Image Source:  RainMaster Lawn Systems

lawn care website designer

Create Easily Skimmed, Absorbable Content

In considering lawn care website concepts, visualize each webpage from the angle of small, manageable chunks of content that a busy homeowner can skim through.

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Help prospective customers to quickly mentally digest content by using:

  • Spacing between elements or sections
  • Brief paragraphs consisting of 3-5 lines each
  • Relevant images, videos, and illustrations
  • Differing background colors to separate sections

Clear & Simple Menus

Your lawn care website needs to be a simple yet powerful customer journey. Here are some lawn care website design tips to consider:

  • Incorporate a "sticky" header menu that remains at the top of the page as you scroll down.
  • Minimize the number of menu labels a user has to click on at first glance. Imagine 4-6 routes where website visitors can begin their journey.
  • Include secondary page links in the footer menu. Even though some of these are important, they may not need to be the first menu labels someone sees.
  • Use a “hamburger” menu. This is often presented as 3 horizontal lines in the top corner of the website’s header. Clicking it will expand more options that users can browse. 
  • Don't lose sight of the call-to-action (CTA) for your customers. A prominent button containing "Get Your Quote" helps a website visitor to always jump to that crucial step. Make sure the contrast color is bold.

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3. Lawn Care SEO Best Practices

You want not only a visually stunning lawn care website but also for customers to easily find it online.

While lawn care marketing agencies frequently offer lawn care SEO (search engine optimization) packages, this is a pivotal component of your lawn care website design endeavor. Here are some beneficial pointers to ponder.

[VIDEO SERIES:  SEO for Lawn Care Companies]

Use Lawn Care SEO Keywords Prudently

Handpick a few, closely-linked lawn care SEO keywords for each page. Ensure these phrases feature in the titles and URLs of those pages. For instance, you might opt for "lawn fertilization", "lawn fertilizing company", and "lawn fertilizing service" for a page dedicated solely to lawn fertilizing.

Integrate keywords naturally into your pages' written content. Steer clear of the pitfall of "keyword-stuffing". Be sure to also incorporate the right lawn care SEO keywords in your image names and their descriptive (ALT) text.

Organize Your Page URLs

The structure of your URLs should be arranged in a way that search engines can more effortlessly decipher their interconnections. For example, let's say you have a homepage, then a main page briefly cataloging all your main lawn care services, followed by specific service pages. The URLs might look something like this:


Connect Your Lawn Care Website with Google

I can’t tell you how many times lawn care companies come to me and we can’t see any historical results because someone missed this steps in their previous website. Be sure to take these steps. 

  • Embed the Google Analytics tracking code onto your website.
  • Submit your website to Google Search Console.

Redirect Pages Properly

You might determine that certain pages on your previous website are now redundant. For instance, perhaps on your previous website, you have a page for employee benefits, another for your core values, and a third for open job roles. And, there isn’t much text on these pages.

If you determine that all three of these are better combined into one page, you will have old URLs not used. Setting up redirects can redirect the old page links to the new one if they’re floating out there in the interwebs. 

Just have a plan for how you intend to address these so you don’t have any broken links. 

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Important Lawn Care Website Pages

The number of pages on your lawn care website seriously matters. Each page serves a unique function for visitors and has the potential to rank for specific keyword terms. Here are some website pages to add to your lawn care website.
lawn care business website (1)


The objective of your lawn care website homepage is not only to create a positive initial impact but also to display how different you are from other lawn care companies.

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Image Source:  Lawn Buddies

Your homepage should include:

  • Having empathy for the true needs of your ideal client (satisfaction in their property, trust in a company that simplifies the experience)
  • Introducing the solutions you provide to meet those needs (quick links to your main service pages)
  • Clearly defining your service area (for example, “residential lawn care services in the Charleston, SC area”)

Within a few seconds, these positioning points should prompt non-target visitors (people looking for a cheap mowing company or in another state) to realize they're in the wrong place. Potential customers or job seekers should feel completely at ease.

Keep in mind that your homepage is like your doorway. It's not meant to accomplish everything, but rather, to begin the journey of a potential customer or job candidate.

Image Source:  Oasis Turf & Tree

lawn care website about page

About Us Page

This page typically focuses more on your company than your customers. Although it’s not a terrible idea to blend the two.

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Image Source:  Limbwalker Tree Service

Some features of a great About Us page might include:

  • Company backstory and unique core values
  • Types of clients you serve and what makes for an ideal customer
  • Branch locations and/or service areas (use an interactive local branch locator if you have multiple locations and link to unique location pages if needed)
  • Team members (group photo, leadership, and individual member images and bios if you want)

Main Service Pages & Subcategory Service Pages

One of the big mistakes with creating lawn care pages is to cram too much content on one page. Think about your content on different levels. 

If you offer lawn care, perimeter pest control, and plant health care, you could have a top-level page for “Services”. It covers them at a glance and then offers a link to venture into one of these options. Let’s say your user clicks “More About Lawn Care”. Then, they go to the following page. 

Image Source:  Seacoast Turf Care

On your main “Lawn Care Services” page, give a brief overview of various subsets of this overall service. For instance, it may have a short section about “lawn fertilization” and then a link to learn more about that specific service. 

You’d likely repeat this concisely for each main feature of your program. You may start with just an overview of all of these different treatments or go on to develop even deeper content on their own pages. For instance, your “Lawn Fertilization” page would not talk about weeds and grubs. It just focuses on the “lawn fertilization” keyword terms and is all about getting a thicker and greener lawn. 
lawn care pricing-1

Pricing Pages

It’s really annoying when you want pricing and can’t get it without talking to a salesperson. Unfortunately, the majority of buyers now prefer a seller-free experience. 

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Image Source:  Limbwalker Tree Service

Our industry needs to adapt to this modern consumer need and provide clear pricing examples or interactive tools on lawn care websites.

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Lawn Care Career Hub

Remember the other important audience you need to engage - prospective team members. As you grow your lawn care business, you'll need to focus more on lawn care recruiting efforts and give specific examples of how you build a great company culture.

You can do this with a basic lawn care jobs page, but our lawn care website design sometimes incorporates a more comprehensive career hub. 

Image Source:  Joshua Tree Experts

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Lawn Care Blog

Another critical part of lawn care SEO is creating a blog. Consistently adding insightful, detailed blog articles is an excellent strategy to rank for long-tail keyword terms such as "how much does a lawn care service cost" and "how to kill crabgrass".

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Image Source:  Seacoast Turf Care

Blogging for your lawn care business not only boosts your chances of appearing in thousands of different search queries but also enables you to share these articles with potential customers. And if you create truly thoughtful content, it can establish your lawn care service as an informative thought leader.

In the long run, a great lawn care blog will also enhance your website's domain authority and help you earn inbound links that boost your lawn care SEO.

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4. Stellar Photos & Lawn Care Videos

Professional images create a deeply engaging experience for homeowners and potential team members alike.

A great lawn care website will provide opportunities to display 4-7 images on any given page. This means that you potentially need at least 100 distinct, high-quality images when creating your website. 

Get these images

  • Beautiful lawns you service
  • Customers using lawn areas
  • Team members performing treatments
  • Support staff behind the scenes
  • Examples of lawn problems

It's crucial to invest in professional lawn care photography over several years. This will lead to a collection of hundreds of excellent images you can utilize. 

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Image Source:  Kingstowne Lawn & Landscape

Image Sources in Order:  Oasis Turf & Tree, RainMaster Lawn Systems, Joshua Tree Experts, Kingstowne Lawn & Landscape

Lawn Care Videos

Videos are wonderful tools to address a wide array of challenges. The most apparent production might be a lawn care promotional video.

But you can also utilize lawn care videos to explain services, share customer case studies, or answer very specific questions. You can even create videos to enhance your recruiting efforts.

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5. Using Social Proof & Reviews

You can make all sorts of claims about how wonderful your service and your team are. But know what homeowners believe? They want to hear what your lawn care customers have to say. The average consumer will read 2-10 customer reviews before reaching out to a lawn care service. 

Focus on getting hundreds of Google Reviews consistently over the years. While this is great content on your Google Business Profile, it’s also a valuable asset for your lawn care website. 

[RELATED READING:  The Good, Bad, & Ugly of Lawn Care Reviews]

lawn care reviews on website

Lawn Care Reviews on Your Website

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Image Source: Limbwalker Tree Service

There are a number of places you can feature lawn care reviews on your website. Some of these include:

  • Review Carousels:  This widget allows a visitor to cycle through a hand-picked assortment of reviews. This is common on a homepage but can be used elsewhere, too.
  • Single Reviews:  This section may call out a single review on a page. It’s most impactful when it meets the context of the page. For instance, a weed control page should have a testimonial about someone saying how you helped get rid of their weeds.
  • Reviews or Testimonials Page:  You may want to create a single page containing all of your reviews. You could create a small button that takes people there when they click “Read More Testimonials”.
  • Animated Review Widgets:  Some review software platforms make it easy to embed a widget that cycles through reviews at the bottom of the page. This is a great element to include on a landing page where there is a quote request form. 

Getting More Lawn Care Reviews

Getting lawn care reviews over time most easily happens when you have a) a detailed process, b) the right people involved, and c) the technology to pull it off. 

There are many platforms out there that allow you to send feedback requests to your customers on a regular basis after service is performed. Encourage happy customers to leave you a Google Review and you’ll be amazed at how many reviews you can get!

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Use Reviews in Lawn Care Advertising

Your offline lawn care advertising is more compelling when you include reviews. Add a star rating, review count, and some specific reviews to spice up your postcards, ads, and more! Remember, prospective customers want to hear from your current ones!

6. Your Website, a Lawn Care Leads Machine

Your website should be your most powerful asset to get more lawn care leads. Unlike many of the lawn care advertising initiatives we will cover later, this is something you own and have a lot of control over. Here are some areas of focus.

Get More Local Website Traffic

Creating a killer lawn care website optimized for local search terms will help you to show up online more often. Growing this local organic search traffic should be your first priority in lead generation. The right approach can create a sustainable source of lawn care leads for years to come. 

best lawn care websites

User Experience and Lead Conversion

As you increase quality website traffic don’t ever lose sight of creating the best possible user experience for visitors. Lawn care websites should be helpful tools that make users want to reach out for a quote.

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Image Source: Oasis Turf & Tree

Here are some helpful benchmarks to measure your success:

  • Landing Pages & Forms:  A traditional quote page should have 20-60% of viewers filling out a form. A pricing page (we’ll cover below) will have a lower conversion rate but these leads are often more informed about costs.
  • Inbound Calls:  Use call tracking software on your website. Many of these tools will help you see what marketing source generated the call. Make the call number easy to click.
  • Keep it Simple:  Resist the urge to give website users too many ways to reach out to you. Two methods (forms and calling) are preferred. Don’t make them choose between chatting, texting, calling, and filling out a form. It’s too much!

Valuable Content Marketing

Let’s face it. People aren’t always in buying mode when they come to your lawn care website. In addition to helping you rank for many long-tail keyword searches, lawn care content marketing will help prospective customers in these stages:

  • Awareness:  A homeowner may just become aware of a potential concern in their yard. Create content giving them an overview and general info.
  • Consideration:  This prospect knows their problems and needs to consider which solutions work best for them. Help them make good choices about their options.
  • Decision:  Now that they know their problem and have considered solutions, this final stage is all about reaching out to potential service providers. Help them know how to fairly compare lawn care companies and what questions to ask them.

If you do a great job with your content marketing, your prospect will be informed and see you as a helpful expert prior to the sales process. Within your website content, be sure to provide clear calls-to-actions (CTA buttons) for users to click that take them to whatever next step makes sense. 

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lawn care pricing on website

Lawn Care Pricing Pages

Homeowners want to know what lawn care services cost. Don’t make it such a mystery. While you may always have a traditional “Get Your Quote” page, you can also give more information on a lawn care pricing page.

Image Source:  Joshua Tree Experts

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The most effective lawn care pricing pages contain three options with example pricing. Tier your lawn care programs to include more treatments and bonus perks as they level up a program. When done right, you will get 65% of people choosing the middle option, 25% for the top tier, and 10% for the basic, low-tier program. 

E-Commerce Solutions

We can buy cars online today. Why not a lawn care program? E-commerce solutions are allowing the ability for homeowners to buy a lawn care program online, even in their pajamas on a Saturday morning. 

These solutions will capture contact information along the way as artificial intelligence measures the lawn. Postion exact pricing for lawn care options and you may come into the office to instant sales in the morning. At minimum, you will collect all of the contact info and measurements along the way which is a hot lead for your lawn care sales team. 

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7. Google Ads for Lawn Care

Google Ads can be a great way to generate lawn care leads while you’re trying to improve your organic search strategy over time. If executed properly, it can provide another constant lead source. 

We personally believe that every lawn care service should utilize Google Ads. Just remember it’s always secondary to growing that organic traffic and leads. 

[VIDEO SERIES: Google Ads for Lawn Care Companies]

Lawn Care Google Ads Campaigns

We typically divide campaigns into three main categories:

  • Services:  These are the most obvious ads to target for things such as “lawn care service”, “lawn fertilizing companies”, and “lawn aerating service”. There are dozens of various ads you should create.
  • Brand:  This targets your branded terms. It’s the cheapest ads you can place and can also knock competitors out of the rotation if they’re targeting your brand as well.
  • Competitors:  You can target your competitors as well. This isn’t unethical. Just search for any product and you’re likely to see this. Just create ads positioning you as another alternative. Don’t say anything bad about your competitors but offer objective comparison points on your landing page. 

Whenever creating your ads, be sure to take advantage of most of the features that Google Ads offers including various levels of headings, descriptions, image links, callouts, sitelinks, offers, and more.

Image Source:  Seacoast Turf Care

Google Ads Landing Pages

A landing page is a lightweight page built for lead conversion and is all about the terms the person entered into their search engine. Page elements should include:

  • Header:  Include a small logo and omit any other menu choices.
  • Phone Number:  Add a clickable (and trackable) phone number in the header.
  • Pro Images:  Great the user with powerful images that either show success or highlight the failure they’re currently experiencing.
  • Compelling Text:  Use concise headings and text to give empathy for their problem and provide concise next steps and any important points.
  • Form:  Require they give you their full name, address, phone number, and email. It’s also wise to give them a box to tell you more about their problems.
  • Social Proof:  Add a customer review to the landing page with their first name, last initial, and where they live. If your Google Review and rating count is impressive, you may want to add a badge for that as well.
  • Video:  Optionally, a great video may help them to see your team in action and other customers enjoying their great lawn. 

Meaningful Google Ads Management

Unfortunately, you can waste a lot of money with Google Ads. DIY approaches using Google’s “easy” settings benefit Google, mostly. Finding a quality Google Ads specialist is paramount to getting a good ROI. 

Marketing agencies often offer “management” but do very little past the initial setup and a few small monthly tweaks to adjust budgets. Your agency should be spending a minimum of 3-5 hours each month creating new ads and landing pages, finding new keyword opportunities, and negatively targeting certain undesirable terms (DIYers and people looking to buy materials). 

If they’re doing the right things, your cost per lead should end up somewhere around $15-35 per lead (not counting management fees). And, you should get more and more great leads over time.

Google Local Services Ads

Another lightweight tool is Google Local Services Ads (LSAs or Google Guaranteed). This simplified platform allows you to get verified with the right documentation and get a flashy checkmark next to your name in ads. 

It’s an easy way to get lawn care leads but there are a few things to know:

  • Setup is a bit cumbersome and takes a lot of time.
  • Google doesn’t currently have enough categories as it relates to lawn care. There is a “lawn pest control” and “weed control” but not a few other types you may like such as fertilization, aeration, etc. Hopefully, they’ll add them in the future.


  • Optimum success on this platform means using it correctly. You have to use their mobile app or the web interface to manage leads. There is also a pipeline of various lead stages. The more you move leads through the “Booked” and “Completed” stages, the more it tells Google you’re taking your leads seriously. Many companies miss this.
  • You can dispute leads. The calls are recorded. If it’s clearly outside your service area or a service you don’t provide Google can refund your money if you go through the right steps.
  • The lead volume will likely be substantially lower than the traditional Google Ads mentioned above.  

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8. The Lawn Care Social Media Challenge

Social media for your lawn care company is more like a tricky puzzle than a piece of cake. It's important for your digital presence, but let's unravel some truths:

  • Post Visibility:  Due to the whims of algorithms, your well-crafted posts may not meet as many gazes as you anticipate.
  • Lead Generation:  Despite popular belief, social media isn't a goldmine for generating hordes of ready-to-spend website visitors.
  • Paid Ads Comparison:  In terms of lead generation, paid social media ads can often cost more per lead and result in fewer leads compared to Google Ads.
  • User Intent:  Let's not forget, that most users are on social media to connect or kill time, not actively searching for lawn care services. This translates to leads with potentially lower purchasing intent.
  • Recruitment Tool:  Yet, it's a fantastic platform for showcasing behind-the-scenes content, serving as a compelling tool for drawing in new talent.

Remember, social media isn't your lawn care lead generation genie, but rather a key player in your online brand building and recruitment strategies. Spend your time wisely!

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9. Lawn Care Email Marketing

Email marketing is still a very cost-effective, viable way to get lawn care leads. In many cases, we’ve seen lawn care companies get new customers and add more services, increasing their average customer value and building brand loyalty. In order to win at lawn care email marketing, pay attention to the following points.

  • Lists:  Build a large, valuable contact list over time. Organize your contacts so you can segment them by their status (prospect, customer, cancel, etc.) as well as what services they do or don’t have.
  • Context:  Never send emails that are irrelevant to your recipients. This is why list segmentation is so important. Nothing will earn an unsubscribe quicker than a customer getting a promotion for a service they already have.
  • Templates:  Create a mobile-responsive email template that looks great on any device. Avoid large sections of text and give space between elements. Be sure to use images, icons, and colors to break things up.
  • Subject Lines:  Aim for subject lines of around 5-8 words. Be clear, even if you’re trying to be clever. Many people get annoyed by cryptic subject lines.
  • Drive People to Your Website:  Don’t try to accomplish or explain too much in your email.  Concise, visual content should prompt recipients to click something that drives them to a landing page on your website with more information. 

There are a lot of reasons this marketing tactic can fail. To learn how to improve your results, check out this helpful article on lawn care email marketing.

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10. Lawn Care Postcards & Mailers

Direct mail can be a great way to get lawn care customers and upsell more services to current clients. However, it can be costly if it doesn’t work. If you’re going to drop tens of thousands of dollars on a campaign, it’s very critical to not miss important details.

There are many factors that go into getting lawn care postcards or mailers to work. Everything from lists, timing, repeat campaigns, offers, images, etc. can make or break your campaign. If you do it right, it’s possible to achieve a 1-3% success rate. 

If you’d like more practical info, check out this video and article about lawn care postcards


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11. Bad Lawn Care Advertising Ideas

This next list comes from decades of experience of dozens of lawn care companies. While some of these methods may work on some level, there are other lawn care advertising methods that achieve better results.

Some of the advertising to avoid include:

  • Paid Social Media Ads
  • Lead Generation Websites (Angi, HomeAdvisor, Thumbtack, etc.)
  • Billboards
  • Radio & TV
  • Magazine Ads
  • Sponsorships (just do it for the community, not for leads)
  • Yellowpage ads
  • Retargeting ads (those annoying things that follow you around the web)

12. Hiring a Lawn Care Marketing Agency & Costs

Engaging the best lawn care marketing agency for your business compares well to hiring a lawn care firm. The attention, expertise, and continuing assistance you receive often correlate with the price you pay.

  • Generalists:  These agencies work with many types of industries. This ultimately leads to frustration as you’re spending time teaching them about your business over and over.
  • New Specialists:  These agencies used to be a generalist agency. At some point, they started working with a number of lawn care companies and decided to specialize. Some agencies are still working with other industries but just aren’t very obvious about it.
  • Expert Practitioners:  These agencies have likely worked exclusively with lawn care companies from their inception. Most of their team members have practical experience marketing at lawn care companies. They deeply understand the technical aspects of both lawn care and marketing for these organizations (Landscape Leadership). 

Do your due diligence in hiring a lawn care marketing company. You often get what you pay for. Check out this helpful podcast about questions you should ask. 


Scope of Lawn Care Marketing Services

Every marketing agency has a core competency. In our case, we focus on all things digital. But that’s not to say we don’t get involved in other things that intersect this like video production, photography, and graphic design.

It’s important to understand the scope of your lawn care marketing agency’s services and consider which are critical for one primary partner to handle.  

Lawn Care Marketing Agency Cost

This will vary based on the level of customization and depth your agency goes to helping you grow your lawn care business. Half-measures can often lead to dissatisfaction so be sure you have ample budget to allow a marketing agency to have enough time and resources to actually move the needle. 

If you’re hiring a quality lawn care marketing agency for a project, costs can start around $25,000. If you’re retaining them on an ongoing, annual basis with a strategy that includes multiple facets, you can expect to pay $5,000 or more a month.


Investing Wisely in Lawn Care Marketing

In order to grow your lawn care company, it will become evident that shortcuts and agency inexperience will lead to subpar results. Regardless of whatever lawn care marketing agency you choose, we hope that this guide will help you to ask the right questions to find the ideal partner to support you for years of sustained growth. 

If you ever have any questions relating to these tips, please don’t hesitate to reach out to us. Feel free to also browse hundreds of articles, videos and podcasts on our blog. If you’re interested in learning how Landscape Leadership can help you grow your lawn care business, we invite you to request a consultation

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