about-landscape-leadership

Your Marketing and Sales Partner

You want to win more business. You want to be a leader in your local market and admired by your peers.

You grind everyday to build a respected business you can be proud of. To create the lifestyle you want for yourself and family. To provide for your employees and community.

We get it. We get you.

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Our team has more years of experience in the green industry than any other marketing services provider on the planet. Our CEO, Chris Heiler, has been entrenched in the industry for more than 25 years. He's dug, trenched, trimmed, and smashed his fingers with a rubber mallet countless times.

With this experience comes a broad and deep understanding of the unique challenges you face in the lawn and landscape industry.

You need a capable, trustworthy sales and marketing expert at your side. That’s where Landscape Leadership comes in.

Is poor positioning and confusing messaging leading to inaccurate perceptions and lack of awareness in your market?

Under-performing website and paid search campaigns? Not enough qualified leads in your pipeline? Not closing enough profitable work?

How’s your hiring going???

These are the common problems our sales and marketing programs solve for. We’ve done this for dozens and dozens of lawn and landscape companies across North America.

We can do the same for you.

Schedule a meeting today to learn how our sales and marketing services can help you win more business.

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Types of Companies Working With Landscape Leadership

  • Landscape Design/Build
  • Lawn Care
  • Commercial Landscape Management
  • Tree Care
  • Landscape Lighting
  • Exterior Pest Control
  • Pool & Spa

Our clients spend between $50,000 and $90,000 over the course of a year with Landscape Leadership. We do not work with franchises, retailers, or e-commerce companies. Start-up companies are seldom a good fit.

Services We Offer

Positioning, Messaging, and Rebranding

Most companies in the lawn and landscape industry look the same, whether in the services offered or the messaging on a company's website.

This undifferentiation leads to lower profit margins. Your poor messaging leads to confused prospects who don't see you as being unique, but instead as "Just Another Landscaper".

We will take you through our proven 7-step process that will strengthen your company's positioning and brand and clarify your messaging so people actually listen.

website design and development

Website Design & Development

Stop leaving money on the table with a website that confuses and frustrates visitors who are trying to do business with you.

We create websites that reflect who you are and what you offer while at the same time educating and qualifying your prospects.

We will build you a website that generates new business on a daily basis.

Photography and Video Production

Photography and Video Production

Do we really need to say it? Most companies in the lawn and landscape industry use lousy photography in their marketing and advertising campaigns. Instead of enhancing your company’s image and quality of work, it detracts.

Today, photography and video is more important than it ever has been. Just ask any millennial or Gen Z- it’s all about the visuals. From creative direction and staging to shooting and post-production, Landscape Leadership handles all aspects of our client’s photography and video production needs.

inbound marketing services

Digital Marketing

Stop wasting time and money with a shotgun approach to marketing your company online.

We will implement a proven, results-driven digital marketing strategy that will drive new and repeat business to your door.

Your comprehensive strategy utilizes content marketing, paid search advertising, local search optimization, and email marketing to generate qualified leads for your sales team.

business man walking up a flight of stairs

Direct Response Advertising

Many of our clients will have us assist with their direct mail campaigns, print advertising, even radio and television adverts. It’s one less thing they need to farm out to another provider.

We handle the creative direction, graphic design, and the tracking of results. Anything to simplify your marketing and sales efforts.

Sales Enablement

Tremendous opportunity is being lost as teams continue to use sales strategy and tactics from decades long ago that are no longer effective in connecting with – and selling to – today's consumers.

You know buyer behavior has radically changed. Homeowners are more savvy and demanding. Property managers and other B2B decision makers are less accessible. But you haven't changed how you sell.

Our sales enablement programs include CRM implementation, sales process design, sales automation, and more.

 

Learn How Landscape Leadership Can Help You Win More Business

(Just as we've done for Kingstowne Lawn & Landscape in Alexandria, VA, whose website has generated over 2,500 new leads in the last 18 months)
 
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Pricing Our Services

Our pricing is different for each client dependent on the unique scope of services provided throughout the course of a year. We do not shoehorn our clients into generic tiered pricing packages as is common with many marketing services providers.

We reserve capacity for 14 to 16 companies at any one time. These companies have Landscape Leadership on a monthly retainer in which we provide ongoing services for a set amount each month. Our clients spend between $50,000 and $90,000 over the course of a year. The scope of services within each retainer agreement is unique.

The cost of working with Landscape Leadership in this way can be significantly less than hiring an experienced marketing and/or business development person in-house.

Our remaining capacity is reserved for “special projects”, most commonly website design/ development projects, extensive video and photography projects, and sales and marketing-related consulting programs.

Most projects start at $15,000.

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Why Hire an Agency?

There are numerous advantages to partnering with a sales and marketing agency like Landscape Leadership versus doing everything in-house. Here are a few:

  1. Cost. Hiring an outside firm can actually cost a company less than hiring in-house, especially over two to three years. The reality is that you will need to pay top dollar for elite in-house marketing talent. An intern won't cut it today. Chances are the salary and additional on-boarding costs you will need to pay will be higher than the annual amount you pay an outside firm.
  2. Team. When you hire a sales and marketing agency like Landscape Leadership you're hiring an entire expert team of professionals, not a single individual.
  3. Expertise. Good luck finding a single individual with the experience and specialized knowledge needed to implement a fully integrated program that includes content marketing, social media, SEO, advertising, email marketing, and web design/development. A marketing team like Landscape Leadership will have all of these capabilities (along with the necessary strategic and creative chops). 
  4. Experience. It's hard to find in-house help with the sales and marketing expertise you need plus experience in the lawn and landscape industry. You need both — and that's exactly what Landscape Leadership brings to the table.
  5. Time. One person cannot possibly do everything required to execute a sophisticated strategy in today's new age of marketing.
  6. Retention. It's hard enough finding an in-house marketing superstar, but keeping them happy and on your team for the long haul is even more difficult. The reality is that your top talent is going to move on to bigger and better opportunities, leaving your lawn and landscape company in the endless cycle of recruiting and training.
  7. Administration. Hiring, training, payroll, benefits, taxes… The list goes on. It's a pain having employees! Hiring an outside marketing agency is a much simpler, less painful process.

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We've grown our residential landscape design/build division 119% over the past three years. The Landscape Leadership team has provided the marketing and sales expertise to help drive this record growth.

Chase Coates, Owner, Outback Landscape
Over the past six months, Outback Landscape has generated 144 new leads through their website. Their website traffic has grown 565.4% in the three years working with Landscape Leadership.