SEO...who ever thought that three little letters could cause such frustration and confusion for lawn care and landscaping companies?
The truth is, search engine optimization (SEO) is an extremely complicated (and often boring) topic.
In my past 20+ years in the green industry, I've tried the DIY approaches. I hired multiple SEO companies. And I banged my head against my desk.
The years passed, I started understanding SEO more and more, and then started drinking out of the SEO-knowledge firehose when I came to work here at Landscape Leadership in 2016.
It's complicated, but it doesn't have to be that way.
It can be painfully boring, but there's a solution for that...this video series. Check out the full playlist on YouTube or watch the videos below.
Let's get started, shall we?
Video 1: Landscaping & Lawn Care SEO Ranking Signals
Description: This video will give you a clear, interesting perspective on how search engine optimization works for lawn care businesses and landscapers (while not being bored to tears). In this first video of our landscaping and lawn care SEO tips, we'll talk about which factors have a tremendous impact on if you'll rank on page one of Google or not.
Video 2: SEO for Landscapers & Lawn Care - Fixing Problems
Description: Just how do you fix SEO for landscapers and lawn care websites? Here we will cover the easy fixes you may want to tackle on your own and those that may be a little more involved that would warrant paying for. All will have a big impact on if you show up on the first page of Google!
(RELATED READING: What Percent of Website Traffic Should Be Local? Here's What We Found)
Video 3: SEO for Landscaping & Lawn Care - How Much to Spend
Description: Thinking about hiring professional help for SEO for Landscaping or Lawn Care? In this video, we'll cover how much to spend if you're hiring a landscaping or lawn care marketing agency with a familiar, practical example that will help you understand how agencies structure costs and what you should be getting in return.
(RELATED PODCAST: 7 Big Mistakes Companies are STILL Making When it Comes to SEO)
Want regular, practical tips like these to take your lawn care or landscaping business to the next level? Then consider subscribing to my YouTube channel. Or if you'd rather read our in-depth articles on Landscape Leadership's website, you can also subscribe to our blog.
Image Source: Oasis Turf & Tree