Lawn care marketing is different
Marketing a lawn care business requires different approaches than those used to promote other industries.
Even within the green industry, there are differences such as:
- Lawn care companies face more large competitors than their landscaper counterparts.
- You'll need a high volume of lawn care leads to grow and recover from 7% of people moving and an annual 10-20% cancelation rate.
- Websites need to be lead conversion machines since consumers don't spend a lot of time making decisions.
These are just some ways lawn care company marketing is different from promoting tree services, commercial landscaping, landscape design-build, maintenance and irrigation, and pest control.
Rooted in the green industry
Hiring a lawn care marketing agency isn't just about what services they provide. It's about finding a team that not only understands lawn care advertising but truly gets what you do.
Our team members have decades of experience performing lawn care treatments, selling programs to thousands of customers, and generating leads as they've worked with (and at) lawn care companies.
We're not new to the industry. From strategists, account managers, writers, web developers, video and photo creation, and support roles, we eat, breathe, and sleep lawn care.
Our ideal clients
Our clients believe in wisely investing their lawn care marketing and advertising dollars. On an annual basis, they spend between $70,000 and $100,000 with Landscape Leadership (plus ad spend).
These lawn care businesses often have between 1 to 5 locations with annual revenues of $2-20M. Their leadership team is passionately involved as we partner with them for mutual success.
We do not work with franchises or start-up businesses.
Lawn Care Marketing Services
Landscape Leadership offers a comprehensive approach to growing your lawn care business.
Marketing Strategy
We don't believe in canned programs. Our team will create a customized plan for your company's strategic growth.
Website Design & Development
Our team creates unique websites for each client focused on generating local traffic and leads.
Photography & Video Production
We will plan and execute professional photo and video shoots to showcase your work, team, and clients.
Digital Marketing
Content marketing, paid search ads, SEO, email and SMS campaigns, online reviews, and e-commerce solutions will drive your success.
Traditional Advertising
Our team can provide strategic insight and creative direction for direct mail, print ads, and more.
Social Media
We'll create and distribute quality written, photo, and video content to educate and engage your social followers.
Learn How Landscape Leadership® Can Help Grow Your Business
(Just as we've done for Oasis Turf & Tree in Cincinnati, whose website has generated over 30,000 new leads in the last 8 years)
Exclusively serving the green industry
Landscape Leadership has proudly partnered with dozens of lawn care businesses since 2008. These companies come from a variety of U.S. regions from the northeast, southeast, midwest, and western states.
We invite you to learn more about them below.
What our clients are saying about us
Learn how we can help you.
