News

Our team has a long history of creating educational content for green industry publications and associations. Read some of these articles below.

If you are interested in featuring us as a source in your next publication, contact us. 

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11 Questions to Ask a Marketing Firm Before Hiring Them

Overview: Chad Diller advises evaluating agencies on differentiation, strategy, and real client results.
Publication: National Association of Landscape Professionals
Published: August 1, 2025

Red Flags to Watch For When Hiring a Marketing Company

Overview: A guide to spotting warning signs when choosing a marketing firm for your lawn or landscape company.
Publication: National Association of Landscape Professionals
Published: August 7, 2025

Landscape Leadership Adds Social Media Service

Overview: Announcement of Landscape Leadership’s new social media offering for green industry companies.
Publication: Lawn & Landscape
Published: July 21, 2025

Landscape Leadership Launches Strategic Social Media Service

Overview: Landscape Leadership’s service is purpose-built for mid-sized companies that need a high-quality, convenient solution.
Publication: Total Landscape Care
Published: July 28, 2025

How I Do It: Adding an AI Website Agent

Overview: Chad Diller discusses maintaining brand voice consistency while adopting AI website agents.
Publication: National Association of Landscape Professionals
Published: July 25, 2024

Tired Of Your Traditional Chatbot? Try An AI Website Agent

Overview: Quotes from Chad Diller on why AI agents offer a better customer experience than chatbots.
Publication: National Association of Landscape Professionals
Published: August 1, 2024

Marketing Matters: The Value of Picking a Lane

Overview: CEO Chad Diller emphasizes that niche focus drives clearer branding and profitability.
Publication: National Association of Landscape Professionals
Published: April 18, 2024

Diller Promoted to President of Landscape Leadership

Overview: Formerly Vice President, Chad Diller steps into the President role at Landscape Leadership.
Publication: Lawn & Landscape
Published: February 5, 2024

NALP Members in the News

Overview: Chad Diller’s promotion to President of Landscape Leadership is recognized by NALP.
Publication: National Association of Landscape Professionals
Published: January 18, 2024

Transform Your Marketing Game: Get Intentional in 2025

Overview: Chad Diller (CEO) shares advice on building a focused 2025 marketing strategy.
Publication: National Association of Landscape Professionals
Published: January 7, 2025

Is Your Lawn Care or Landscape Company Following These Foundational Marketing Practices?

Overview: Highlights foundational marketing steps, including SEO, website quality, and responsiveness.
Publication: National Association of Landscape Professionals
Published: January 20, 2025

Build a Social Media Strategy That Converts in 2025

Overview: Emphasizes goal-oriented planning for effective social media execution.
Publication: National Association of Landscape Professionals
Published: January 13, 2025

People on the Move: Hirings and Promotions from Takeuchi, Landscape Leadership, Netafim USA and More

Overview: Chad Diller’s appointment to CEO is included among other industry leadership changes.
Publication: Landscape Management Magazine
Published: January 8, 2025

Landscape Leadership Promotes Chad Diller to CEO

Overview: Landscape Leadership announces Chad Diller’s promotion to CEO, succeeding Founder Chris Heiler.
Publication: Lawn & Landscape
Published: January 6, 2025

Landscape Leadership Launches Latest Guidebook

Overview: A new educational resource by Landscape Leadership focused on digital marketing.
Publication: Lawn & Landscape
Published: October 2, 2023

Business Smarts: Establishing a Strong Lead Qualification Process

Overview: A guide to qualifying leads to avoid wasted sales effort and boost conversions.
Publication: National Association of Landscape Professionals
Published: February 7, 2023

How I Do It: Creating a Quality Landscape Blog

Overview: Diller discusses what it takes to build a successful blog that attracts and educates.
Publication: National Association of Landscape Professionals
Published: January 5, 2023

Landscape Leadership Releases Commercial Landscaping Website Guide

Overview: Announcement of a guidebook to help commercial landscaping companies improve website performance.
Publication: Lawn & Landscape
Published: April 3, 2023

Secrets to a Winning Website - Lawn & Landscape

Overview: Covers the essential features of an effective landscaping website.
Publication: Lawn & Landscape
Published: May 17, 2023

Hitting the Right Buttons

Overview: Offers advice on optimizing digital forms and CTAs on landscaping websites.
Publication: Lawn & Landscape
Published: July 28, 2022

Business Smarts: Setting Your Digital Marketing Up for Success

Overview: Diller (Director of Client Success) highlights the importance of strategic thinking over tactics in digital marketing.
Publication: National Association of Landscape Professionals
Published: November 30, 2021

The Power of Networking

Overview: Diller discusses the value of both in-person and digital networking within the green industry.
Publication: National Association of Landscape Professionals
Published: June 23, 2021

Business Smarts: Pros and Cons of Digital Lead Gen Methods

Overview: A comparison of various digital lead generation strategies and their role in attracting quality clients.
Publication: National Association of Landscape Professionals
Published: December 7, 2021

Your Company Website Should Be Doing Your Recruiting Work for You

Overview: Demonstrates how your website can act as a powerful tool to attract and retain quality hires.
Publication: Total Landscape Care
Published: April 22, 2021

Your Website Visitors Want Instant Answers: Live Chat Offers Just That

Overview: Discusses the advantages of live chat for customer support and lead capture.
Publication: Total Landscape Care
Published: September 22, 2021

Sales Success: 5 Marketing Tools That Make Selling Landscaping and Lawn Care Easier

Overview: Covers key marketing tools that streamline sales processes and improve close rates.
Publication: Total Landscape Care
Published: August 6, 2021

Get the Most Out of Your Website Photos With an Image Gallery

Overview: Highlights how well-structured galleries can boost conversion and showcase project quality.
Publication: Total Landscape Care
Published: March 22, 2022

Tips and Tactics to Make Google Ads Work for You

Overview: Offers actionable advice on targeting and budgeting Google Ads for landscaping companies.
Publication: Total Landscape Care
Published: March 5, 2021

Getting Real Results With Google Ads

Overview: Breaks down campaign setup and measurement techniques for maximizing ROI from Google Ads.
Publication: Total Landscape Care
Published: March 4, 2021