Author: Chris Heiler
Yes, I'm a HubSpot fan-boy. No doubt. One reason we love HubSpot here is because of all the tools it offers within one software solution. Thus it's referred to as all-in-one marketing software. This makes our job as an agency much easier. We can be more productive and effective in everything we do for our clients when we use a single software solution.
HubSpot is constantly building in new killer features (they have to do something with those millions of dollars of venture capital, right?). And today they just announced the pending launch of another new feature, "Social Inbox".
From HubSpot earlier today:
"The problems with social media monitoring all stem from having to sift through a fire-hose of strangers. Without any context, you have no idea who to prioritize and how to address them. This wastes time and results in impersonal, disconnected interactions that don't do much for your business.
HubSpot turns down the firehose by plugging social media into a powerful contact database, enabling you to create highly targeted segments of leads and customers.
It's this same context that also enables you to measure the true ROI of your social media efforts. HubSpot shows you how many leads and customers were generated from social and who they are.
Amid all of the noise on social media, some messages are just more important than others. Creating an inbox, complete with filtering and priority alerts, enables users to elevate messages from their most important contacts - their customers, leads, or influencers.
Bottom line? Social Inbox makes scaleable personal attention possible."
We anticipate being invited to the beta testing of Social Inbox and eventually adding it to our client services workflow. Social Inbox will be rolling out to all HubSpot customers in June, so if you're a client of ours and reading this, hang tight!
Learn more in the video below or read a full write-up on HubSpot's blog. To learn how HubSpot can help your green industry business, give us a call at (800) 681-9169 or contact us using our handy contact form.
