Marketing & Sales Insight for the Lawn & Landscape Industry

10 Recruiting Must-Haves for Your Lawn Care or Landscaping Website (w/ Examples)

Chad Diller

On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.

This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.

But ask yourself a really important question and be honest… “What’s so special about your company?”

Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.

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VIDEO: How to Sell More Landscaping Services (& Stop Playing Phone Tag)

Chad Diller

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.

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The Biggest Challenges Faced by In-House Marketers at Lawn & Landscape Companies [Survey Results]

Chris Heiler

The following article was written by Lindsey Getz and based on a recent Landscape Leadership survey of 50 in-house marketers at lawn and landscape companies in the United States and Canada.

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Is marketing a struggle in your lawn and landscape business? 

If you’re a lawn care or landscape business owner or manager, you might feel disconnected from the marketing effort or unsure whether it’s actually achieving your big-picture goals. Perhaps you have an idea in your head of what the marketing efforts should be accomplishing but, if you’re honest with yourself, you aren’t overly invested in how it’s actually playing out.

If you’re handling your company’s marketing duties, you might sense that disconnect as well—but feel that others at the company don’t really understand or value your role. You might feel as though you’re off on your own.

Landscape Leadership recently conducted a survey of in-house marketers (at green industry companies) to pinpoint some of their most significant challenges. A sense that marketing efforts were disconnected from the company’s primary operations and overall vision was certainly conveyed in the results.

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10 Objections to Adding Live Chat to Your Lawn Care or Landscaping Website (& What I Think)

Chad Diller

Happy customers…. Check ✅

Who love spending money with you… Check ✅

Who rave about you to their friends… Check ✅

These goals are what inspire your team to stay productive.

But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.

  • They think you don’t care about them. 😣
  • They say you’re too expensive. 😱
  • They tell friends you’re difficult to work with. 😡

I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.

This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.

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How to Protect Your Position as the Leader in Your Market (5 Strategies)

Chris Heiler

I want to tell you a story about a landscaping company that no longer exists.

A short time before their demise they were regarded as the most creative and successful design/build company in their local market. They were one of the three largest as measured by annual revenue. They were the company to work with and work for.

I worked with this company. Unfortunately, I was there to see it come to an abrupt end when it was sold for peanuts and absorbed into another local landscaping company.

It didn't have to happen that way.

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VIDEO: 5 Tools That Make Selling Landscaping & Lawn Care Easier

Chad Diller

Imagine a tool that made selling landscaping and lawn care services a lot easier. AND imagine your landscaping company or lawn care business spent thousands of dollars on this tool and your salespeople didn't know it existed or how to use it.

Good news. I have not 1, but 5 tools for getting MORE landscaping and lawn care customers with LESS aggravation.

Stay tuned...

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10 Things Landscaping Salespeople Shouldn't (& Should) Do on LinkedIn

Chad Diller

Whether you sell commercial landscaping, residential landscape design, or even lawn care treatment programs, many of your ideal prospects have something in common. 

They’re networked professionals — executives, board/committee members, property managers, company owners, salespeople themselves...you name it. 

They also know a lot of other people just like them.

Making new connections and developing meaningful relationships with these ideal prospects can be a particular challenge, particularly in the post-pandemic business world.

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