Inbound Marketing & Sales Insight for Green Industry Companies

7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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Who Is Your Ideal Customer?

Chris Heiler

Here’s an enlightening exercise for you as you settle into a new year:

Write down seven to 10 traits on a sheet of paper that describe your ideal customer. Next, have everyone in your office do the same, including all marketing and sales-related personnel. Now compare the traits together.

As a group, how aligned are you around a core set of traits that describe your ideal customer?

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The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

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5 Practical and Effective Cross-Selling Strategies to Earn More Revenue From Your Current Customer Base

Chad Diller

It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.

While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.

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Wrapping Landscaping & Lawn Care Vehicles: Ideas, Examples & Cost Considerations

Chad Diller

Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.

This mobile signage has the potential to reach thousands of people in your local community each and every day.

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