Marketing & Sales Insight for the Lawn & Landscape Industry

VIDEO: Reasons Companies Waste Landscaping & Lawn Care Leads

Chad Diller

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

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Why Mobile-First Website Design is Crucial to Digital Success

Emmett Hughes

This article was co-written by Emmett Hughes, our Senior Project Manager, and Carolyn Bowers, our Digital Marketing Specialist.

As time goes by, the importance of mobile website design continues to increase. People visit websites more frequently on mobile devices than on desktops, and that won’t be changing anytime soon.

  • In July of 2014, we published an article that showed 33% of our client’s traffic was coming from a mobile device.

Not surprisingly, the upward trend of mobile traffic continued into 2019.

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Let's Talk About Why Businesses Fail (and, 3 Indicators to Avoid)

Chris Heiler

Let's talk candidly about this global pandemic and what it could mean to your business.

Difficult times are ahead for many of our lawn and landscape industry brethren as they will struggle to regain a foothold in the – hopefully near – post-pandemic economy. Let's face it, there's a "new normal" waiting around the corner.

All of us owners of businesses will face stiff challenges. Like being a small business owner doesn't have enough challenges already, right?!?!

But, that's the reality we're all facing.

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VIDEO: How to Sell Landscaping Virtually - Tips for Meetings

Chad Diller

Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.

So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this. 

Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.

Here's some video meeting sales tips for before, during, and after your virtual sales meetings. 

Stay tuned...

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VIDEO: Landscaping Marketing Videos to Get Ideal Customers & Jobs

Chad Diller

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

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Working Remote: Some Practical Tips from Our Staff at Landscape Leadership

Chris Heiler

Last week we shared some tips related to the software and apps our team at Landscape Leadership uses on a daily basis in order to work remote. We've been set up to work remote for nearly a decade.

Today I wanted to share some strategies our staff uses to be productive and maintain our sanity while working remote. Hey, it's not easy- it can be very isolating. Working remote is not for everyone. If this is new to your company you will realize this yourself very quickly. Some people are not wired to work remotely outside a traditional office environment.

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Recommended Software and Apps for a Remote Workforce (for Landscaping and Lawn Care Companies)

Chris Heiler

Our team at Landscape Leadership has been working remote for nearly a decade now. Because of this – and the fact many of you in the landscape industry are looking for practical ways to quickly adapt to our new reality – I thought I'd share the software and other applications our team is currently using to communicate with each other and operate our business.

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