This is an article I've been excited about writing.
As many of you know, my career started as a landscape designer, including time with a large design/build company and seven years operating my own design firm.
With my last design commission in the rearview mirror (2011) , I see in hindsight a lot of things I did right on the sales side but also some missed opportunities.
In other words, I left a lot of money on the table.
What I've come to realize is that I lacked a pragmatic, consistent pricing strategy for my company, especially on the front end of the sales process (i.e.- consulting and design).
In this article and the next, I want to share with you exactly how I would approach pricing and selling landscape design/build work today if I still had my design firm.