We’ve pulled together some recent and very relevant research related to blogging for you. If you’re a company in the lawn and landscape industry who has a blog or is interested in starting one, you need to pay close attention to these findings.Read More
Inbound Marketing & Sales Insight for Green Industry Companies
A new year is upon us, and with it comes the annual ritual of setting big goals, hopefully, both personally and professionally.
With this in mind, I thought I would brain dump everything I've learned in recent years about managing time and stress more effectively and being more productive.Read More
How important is positioning for a service provider in the lawn and landscape industry?
Here’s a really simple (too simplistic?) insight I’d like to share from working and speaking with hundreds of companies in our industry:Read More
Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.
However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.Read More
Here’s an enlightening exercise for you as you settle into a new year:
Write down seven to 10 traits on a sheet of paper that describe your ideal customer. Next, have everyone in your office do the same, including all marketing and sales-related personnel. Now compare the traits together.
As a group, how aligned are you around a core set of traits that describe your ideal customer?Read More
Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.Read More
If leveraging photography isn’t part of your landscaping company’s marketing strategy, be prepared to be left in the dust by your competitors. Landscaping photography is undoubtedly one of the most impactful tools in your marketing toolbelt. It’s versatile, powerful, and precise.Read More
It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.
While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.Read More
Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.
This mobile signage has the potential to reach thousands of people in your local community each and every day.Read More