Marketing & Sales Insight for the Lawn & Landscape Industry
Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.
In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.
Stay tuned...Read More
Let's talk candidly about this global pandemic and what it could mean to your business.
Difficult times are ahead for many of our lawn and landscape industry brethren as they will struggle to regain a foothold in the – hopefully near – post-pandemic economy. Let's face it, there's a "new normal" waiting around the corner.
All of us owners of businesses will face stiff challenges. Like being a small business owner doesn't have enough challenges already, right?!?!
But, that's the reality we're all facing.Read More
Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.
So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this.
Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.
Here's some video meeting sales tips for before, during, and after your virtual sales meetings.
Stay tuned...Read More
"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"
Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?
I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.
Stay tuned...Read More
I've written extensively about being Just Another Landscaper and the concept of the Mediocre Middle, where undifferentiated firms battle it out for the thinnest of margins.
Contrast this with the most successful companies who thrive on the outer edges of the bell curve, turning a substantial profit year after year.
In this post I will discuss the concept of "exclusivity", especially as it relates to moving up-market – away from the Mediocre Middle – as you service a more affluent clientele.Read More
In my last three videos, I taught you a trick to selling more lawn care, landscaping work in less time and with less aggravation. It was by using a new, innovative tool called "personalized sales videos". Instead of slinging out proposals and seeing what sticks to the wall, I encouraged you to try out this new technology.
But as promised, today I'm going to give you some real life sales situations to help you close more lawn care, landscape maintenance, pest control, and landscape design/build work in less time using personalized video. Follow me as we go outside and I show you how it's done.
Stay tuned.Read More
Fall is here, my friends. I hope your year is going even better than you and your team anticipated.
One of our fall traditions here at Landscape Leadership is attending HubSpot's annual Inbound conference in Boston, the largest marketing and sales conference on the planet.
From keynotes to breakout sessions, a common theme at Inbound this year was the idea of "creating experiences" for customers.
HubSpot's CEO, Brian Halligan, spoke extensively about this in his keynote, highlighting many successful startups of the past decade that have crushed their old guard competitors by improving the buying experience for their customers.
Casper (mattresses), Peloton (stationary bikes), Chewy (pet food and products), Carvana (cars) were just a few examples cited by Halligan.
The lawn and landscape industry can learn a lot from these successful companies who are disrupting their unique industries.Read More
In the last two videos in this series we explored how using personalized video in your landscaping or lawn care sales process can actually help you sell more work in less time.
Today, I am going to walk you through these steps and also show you examples so you can understand what I mean. And the live action version of Ted, the old school salesman from our Green Ways comic book, is also going to make a few appearances. Stay tuned.Read More