Marketing & Sales Insight for the Lawn & Landscape Industry
"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"
Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?
I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.
Stay tuned...Read More
Do you want to create landscaping or lawn care marketing videos?
Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?
Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.Read More
Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:
- How do I know if I'm hiring a really great photographer?
- How much is this going to cost?
Those are great questions and we're going to give you some answers today. Stay tuned.Read More
You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company.
These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes.
Today, we're going to give you tips to help you make a great impression. Stay Tuned.Read More
You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.
But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.
Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.
If someone would ask you the question, "What's the best work that you've done?", what are the landscaping projects or lawns you care for that come to mind? These are the locations that you would want to include in your portfolio or an image gallery on your website. However, when choosing properties, it's important to:
- pick the right locations to attract your ideal customer
- shoot them in the best lighting to make your images not appear average
- and hire a photographer that understands how you'll use these in your landscaping marketing
Today, we're going to show you how to do just that. Stay tuned.Read More
When a homeowner, property manager, or business owner hires your lawn care or landscaping business, they may be hiring a company, but ultimately what they are doing is hiring your people.
So when it comes to representing your company well, including those team members in your images is extremely powerful.
These images can not only promote your business to find the ideal customers, but also great team members. But how do you get really great images? Which team members are best and how do you direct them? That's what we're covering today.
Stay tuned.Read More
Your lawn care business or landscaping company has grown a lot over the years. And through this process, you or one of your team has worn many hats.
One of these hats happens to be doing the marketing for your lawn care landscaping business. But there's a big problem.
You either don't have enough time or you're realizing now that you haven't done it really well.
Is it time to hire an in-house marketing person for your lawn care business or landscaping company? Should you hire a marketing agency? How does all of this work?
Those are really great questions and I'm going to help you start to answer them today. Stay tuned.Read More
When you think about your lawn care or landscaping company's brand, the last thing you would ever want to be seen as is average. But unfortunately that describes the majority of companies in our industry.
One of the ways that they reinforce this average perception is by using stock photography or amateur photos. So today, I am going to introduce you to one of my friends, Mike Miville, who does a lot of photo shoots for our clients at Landscape Leadership.
We're going to talk about some of the most powerful images that you would use on your website and how you can make them not just look average, but WAY above average.
Stay tuned.Read More