Marketing & Sales Insight for the Lawn & Landscape Industry

Using Written Content & Video to Answer FAQs for Your Lawn Care or Landscaping Business

Chad Diller

Prospective customers have a lot of Frequently Asked Questions (FAQs). Are you the expert they can conveniently turn to?

Your prospective landscaping and lawn care customers want easy-to-find, meaningful answers. However, back-and-forth, repetitive conversations aren’t always easy or convenient (for all parties).

There should be a way to remove friction from the FAQ process.

Good news…there is. Properly leveraging written content and video can answer FAQs which can mean growing your landscaping or lawn care business with happier, ideal-fit customers.

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Finding Models & Actors for Lawn or Landscaping Photo or Video Shoots

Lindsey Getz

Your prospective client needs help visualizing their own success. Don’t just show the product or service you sell. Show how your clients use the product or service. The most successful brands do this and people are conditioned to respond positively to it.

Models or actors are wearing the clothing. They eat the food. They drive the vehicles. They use the devices. They enjoy lives that are a direct result of the product or service. 

One of the most powerful ways to have maximum marketing impact is to have your landscaping or lawn care customers appear in your marketing images and videos.

There’s just one big problem. That’s often easier said than done. How do you get customers to help? What do you do when they’re camera shy? Are there other alternatives?

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QR Codes 101: Measuring Marketing and Optimizing the Prospect Experience

Lindsey Getz

In a previous article, we talked about call tracking and how it can play an important role in keeping tabs on your marketing campaigns. In this follow-up article, we’ll talk about QR codes, which can be an additional useful tool in your marketing toolbox.

If you were to take a guess when QR codes first came out, what would you say? Five years ago? Maybe ten? 

If you guessed anywhere in that vicinity of time, you might be shocked QR codes were actually invented in 1994. They’ve been around much longer than most people realize. But it’s true that they didn’t become much more widespread in use until the last decade or so. 

In fact, since the pandemic has driven us into a more “contact-less” environment, you might be seeing QR codes more than ever. Restaurants started using them for menus and many retailers for checking out at the register. You might even remember an ad from Super Bowl LVI that featured a bouncing QR code for Coinbase, a cryptocurrency company. That ad was so popular it actually crashed the app.

One reason why QR codes have recently seen more widespread adoption is improved ease of use. While users previously needed a special reader app in order to scan a QR code, today a phone camera will open them quickly and easily for anyone.

Though there are many clever ways to use QR codes, they were invented for the purpose of tracking and when it comes to your lawn or landscape marketing efforts, that’s why you might want to consider using them.

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Call Tracking 101: How to Measure the ROI of Your Offline Marketing

Lindsey Getz

This article is the first in a two-part series diving deep into how to better track your offline marketing efforts. Next week's article will focus on the use of QR codes.

While your website can be a top generator of online leads, most lawn and landscape companies also get plenty of business over the phone. Accurately tracking what led that prospect to call you (whether it was a postcard mailer, a newspaper ad, or somewhere else) can be really challenging.

You have to remember to ask how they heard about you—and frankly, that doesn’t always happen. Sometimes, prospects have seen your company name in more than one location before they actually pick up the phone and call and you’re left to rely on what they recall in the moment, versus what actually prompted their call.

Asking, “How did you hear about us?”, is not a reliable tracking method.

The answer to this challenge is call tracking. Call tracking is exactly what it sounds like—it’s the process of using software to track which marketing campaign led to the phone call. If you’re not using call tracking, you’re probably having a really difficult time making marketing decisions—such as whether that $10,000 postcard mailer last season was really worth it or not.

In this article, we’ll discuss call tracking in more depth including why it’s important for lawn and landscape companies and how you can get the most out of it.

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Multi-Location Marketing Strategy for Landscaping and Lawn Care Businesses

Lindsey Getz

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

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How Long Does it Take to Triple Your Lawn Care Leads? (3 Success Stories)

Chad Diller

There is one question I frequently get from company owners struggling to grow a lawn care business.

“How long will it take to triple our website leads?” 

If you are investing tens of thousands of dollars to get more lawn care customers, you don’t want to flush marketing dollars down the toilet (while wasting time and energy). 

You want a lot of leads. You want results.

Today, I am going to share what has been proven to work time and time again. These strategies worked when I directed marketing at a $13 million company and they have worked for our lawn care clients over the past 10 years.

(And I say that you should dream BIGGER than 3x your current results.)

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16 Lawn Care Lead Generation Strategies (Ranked Best to Worst)

Chad Diller

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

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40 Ways to Use Lawn Care & Landscaping Videos (So They Actually Get Noticed)

Chad Diller


About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

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