This article originally appeared in Turf Magazine, where Chad writes a monthly column about sales and marketing for lawn and landscape companies.
It may not be everyone's’ job to prepare proposals or close a deal, but it certainly is the responsibility of each person on your team to help your green industry business grow.
Salespeople live for the hunt, kill and bragging rights of bringing in a ton of revenue. On the other hand, it’s very common for production workers to mainly be motivated by productivity and workmanship. After all, if they wanted to be a salesperson, they probably wouldn’t be spraying lawns or laying pavers. Typically, selling doesn’t excite them, and in many cases, they’re even intimidated by the idea.
However, there always seems to be a small percentage of production workers that love talking to clients, or even walking over to next door neighbors and telling them how great it would be if they joined your customer family. These team members can bring in awesome leads. Wouldn’t it be great to have more people like them?