Inbound Marketing & Sales Insight for Green Industry Companies

Customer Referral Programs: Tips & Examples for Landscaping, Lawn Care and Tree Service Companies

Chad Diller

There’s no sense arguing the point: Customer referrals are one of the best sources to grow your lawn care, landscaping or tree service company.

Industry peers concur that referrals close at a higher rate than most other marketing mediums and the customers that result also are more easy to retain.

I’ve been in the green industry for about 20 years now and have personally had the opportunity to take a referral program delivering mediocre results and see it become a business development powerhouse for a sales team.

I’ve also seen my share of what companies offer up for their customer referral programs and had a little glimpse into what they do to promote them.

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Why We Don't Encourage Lawn & Landscaping Companies to Invest in Pay-Per-Click Advertising

Chris Heiler

If you’ve been in the lawn and landscape industry for any period of time you’ve most likely spent some dough on pay-per-click (PPC) advertising. Probably with Google Adwords.

You’re familiar with these text-based ads displayed at the top (and sometimes on the side) of a search results page when using Google. When a searcher clicks on one of these ads the advertiser is charged a fee, thus “pay-per-click” advertising.

How many of you click on these ads when you conduct a search online?

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How to Get More Positive Online Reviews For Your Green Industry Company

Chad Diller

Getting lots of good online reviews for your landscaping, lawn care or tree service company will absolutely affect your company’s bottom line. It means more website traffic, more leads and more sales.

Reviews are not only extremely important to your prospective customers and your company’s success, but also to search engines.

But just how important?

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How to Start a Blog For Your Landscaping, Lawn Care or Tree Service Company

Chad Diller

This article was originally published in the January 2017 edition of Turf Magazine, where Chad writes a monthly feature about sales and marketing for green industry companies.

 

Blogging for business is an essential marketing strategy that the majority of lawn and landscaping companies have not only put on the back burner, but took off and stowed away in the back corner of the warehouse behind that skid of old grass seed.

There may be some early adopters in the crowd, some late to the party, and others still honestly confused about why on Earth anyone would take the time to write blog articles on a continuous basis.

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7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

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Wrapping Landscaping & Lawn Care Vehicles: Ideas, Examples & Cost Considerations

Chad Diller

Whether you’re just starting a landscaping company, purchasing enclosed trailers for your lawn care outfit, or looking for a fresh way to re-brand your tree service, vehicle wraps are one of the most cost-effective ways to get exposure.

This mobile signage has the potential to reach thousands of people in your local community each and every day.

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Advertising Tree Care Services in an Online World

Chad Diller

I’m going to go out on a limb here and say that when it comes to advertising tree care services most companies cannot see the forest for the trees or have been barking up the wrong tree for years. Trying to figure out the perfect recipe for growing your tree care service is often met with paralysis of analysis and well-intentioned failures.

You may know the perfect tactics to manage Magnolia menaces or properly prune a prized Prunus, but when it comes to finding the best advertising for tree service offerings, you’re just plain down stumped.

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Our Best Marketing Ideas for Tree Service Companies

Chad Diller


Good news, good ideas
do grow on trees. If you want to watch your tiny, sprouting tree service grow into a majestic tower of marketing prowess, it can happen. If you want to watch your withered, shriveled up tree service marketing ideas bud forth into life, that may be possible.

Over the past couple decades I’ve been involved in the Green Industry. I’ve held roles in production, selling and marketing. I’ve seen lots of horrible, average, and downright awesome methods of marketing for tree services. Some I’ve stumbled upon on my own, some from tree service industry experts, and a few learned from painful, personal mistakes.

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