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Social media is a powerful tool for enhancing your lawn and landscaping brand. But let’s be real: consistently posting high-quality content is challenging.
Maybe you had a team meeting to brainstorm ideas and offered pizza to crew members who shared or “liked” your posts. But when the busy season rolled in, social media management was the first thing you ignored.
Suddenly, no one can remember the logins, there’s confusion over who’s in charge, and no one is carving out time to post new content.
Today, we’re going to share how to leverage the power of HubSpot. This integrated platform not only hosts a website but can unite visual media and the content you curate. The result is a powerful but easy-to-use tool to boost your efficiency and results on social media.
Hubspot Social Media Tool: Demo Video
A Streamlined Content Library
Digging through files to find the perfect photo or video can be a frustrating experience especially when you have to do it each time you want to create a post.
The HubSpot platform offers various hubs to improve your marketing and sales efforts. Some of the hubs we’ll be talking about in this article are:
- HubSpot Content Hub: Hosts your website and allows for easy creation of website pages and more. This also comes with a file manager to store images and videos.
- HubSpot Marketing Pro: This tier of marketing hub includes robust social media tools that connect seamlessly with the content hub.
- HubSpot Mobile App: A free solution that allows users to use many of their subscribed features.
With the Hubspot mobile app, your crew can take pictures out in the field and upload them directly from their phone’s camera roll into the content library for anyone to use.
When using the web interface of HubSpot’s social tools, you can also easily create and manage your social media strategy.
Centralized Management for All of Your Accounts
One of the most significant advantages of HubSpot is the ability to manage multiple social accounts including:
- Facebook (Business and personal accounts)
- Instagram (Only business accounts)
- LinkedIn (Business and personal accounts)
- Twitter/X (Business and personal accounts)
- YouTube (Enterprise subscription required)
No more juggling multiple logins or wasting time logging in and out of different platforms. HubSpot lets you connect up to 50 accounts.
You can post the same content across channels with ease, saving time and maintaining consistency in your messaging.
[RELATED READING: 6 Time-Saving Social Media Tips for Lawn Care Companies and Landscapers]
Scheduling Posts in Advance
Time management is key in the lawn care and landscaping business. HubSpot allows you to schedule posts ahead of time, enabling you to plan your content during the off-season when things are quieter.
Instead of spending time each day posting, you can block off an hour or two and schedule posts for a few months in advance. And with HubSpot’s recommendations for optimal posting times, you’ll maximize your content’s visibility.
This proactive approach means you can keep your social media channels active even when your team is busy delighting customers.
With blog auto-publishing, you can even automatically publish social posts as new blog posts are published. These social posts include the blog post title, link, and a featured image. Facebook and X posts also include the blog post's meta description.
Empower Your Team to Share
Getting team buy-in for social media sharing can sometimes feel like pulling teeth. HubSpot simplifies this by allowing your team members to link their personal Facebook and LinkedIn accounts to your company’s social media.
That way when you schedule posts to go live on your company page, they will post at the same on your sales team's individual profiles enhancing your reach and creating a unified voice across platforms.
[RELATED PODCAST: Social Media for Landscapers & Lawn Care Companies]
Insightful Social Media Reporting
Understanding the impact of your social media efforts is crucial for long-term success. HubSpot provides comprehensive reporting tools that track engagement across all your social platforms over time.
Reports include:
- New followers
- Likes
- Impressions
- Clicks
- Shares
- New contacts from social media
This valuable data can guide your strategy and help you adjust your approach, ensuring your social media efforts align with your overall branding objectives.
HubSpot also has a social media monitoring tool to notify you of likes, shares, and comments on your posts as well as mentions. This monitoring tool tracks everything in one place, so you never miss the opportunity to engage with your audience.
Maintaining Social Media Momentum
Let’s face it: in the landscaping industry, things can get hectic. If you don’t have a streamlined process in place, it’s easy to let your social media slip when your schedule gets packed.
Hubspot isn't just a standalone social tool but can integrate your website, content library, marketing initiatives, and even sales functions.
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