Marketing & Sales Insight for the Lawn & Landscape Industry
(Here's a teaser video with 1 example of each of the 10 tips mentioned below. Read on for 30 more tips.)
Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.
I’ve made a few general observations…
- The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue.
- Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
- And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).
None of these things are bad. However, these landscaping marketing strategies may not apply for companies with an annual revenue of over $2M or for companies pursuing aggressive growth goals. These tips are aimed at the bulk of the landscape industry, small startup businesses.
Just like you don’t want to be Just Another Landscaper, I don’t want this to be just another article about marketing for landscapers. These are not basic tips. They are specifically for companies that plan on surpassing $2M in annual revenue (or are well past it already).
Videos are one of the most impactful marketing and recruiting assets in the green industry.
They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.
The right video can make job seekers excited about a rewarding career with your organization.
Or, if the videos aren’t great...they can have a very unfortunate effect.
Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy.
Job seekers can be unimpressed and turned off.
In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility.
Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…Read More
Lots and LOTS of landscaping leads...just how many?
Try 146 leads per month from Organic website traffic... PLUS another 236 landscaping leads per month from Google Ads.
That's almost 4,600 in just ONE year!
How did we help Ground Source Landscaping in Orlando, FL become a landscaping marketing success?
Find out in today's video case study.Read More
- Bob owns a landscaping company.
- Bob is buying a lawn care business to add more annual revenue.
- Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
- Many of Bob’s new customers are going to cancel in the next year and find a new provider.
- Bob is going to curse the day he wasted his money buying a lawn care business.
Do you WISH you could get 30x more lawn care leads each month?
Do you WISH you could DOUBLE $1M of lawn care business and turn it into $2M in just 18 months?
And what if that wasn't just an increase for this year, but meant more recurring revenue? That's makes that extra $1M in lawn care sales even more exciting!
Today, I'm going to share a case study with you on how one Memphis-based company became the master of their lawn care marketing success.
Want some tips to grow your lawn care business? Here they are...as you WISH!Read More
In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.
After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?
Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.Read More
What does it take to find a great lawn care salesperson? Well, that's a loaded question...
Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?
Luckily for you, I know a guy...
Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers!
Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.
Stay tuned...Read More
Marketing problems at your lawn or landscaping company...they are plenty...
Lack of brand awareness...
Advertising/marketing campaigns that fall flat on their face.
Frustrating relationships with marketing agencies...
That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.Read More
Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.
In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.
Stay tuned...Read More