Marketing & Sales Insight for the Lawn & Landscape Industry

What does it take to find a great lawn care salesperson? Well, that's a loaded question...

Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?

Luckily for you, I know a guy...

Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers! 

Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.

Stay tuned...

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.

So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this. 

Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.

Here's some video meeting sales tips for before, during, and after your virtual sales meetings. 

Stay tuned...

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

So you finally reached the spot in your lawn care and landscaping business where you're ready to hire an in-house marketing person. But where do you find this person and what do you pay them? That's what we're going to talk about today. Stay tuned.

Your lawn care business or landscaping company has grown a lot over the years. And through this process, you or one of your team has worn many hats.

One of these hats happens to be doing the marketing for your lawn care landscaping business. But there's a big problem.

You either don't have enough time or you're realizing now that you haven't done it really well. 

Is it time to hire an in-house marketing person for your lawn care business or landscaping company? Should you hire a marketing agency? How does all of this work?

Those are really great questions and I'm going to help you start to answer them today. Stay tuned.

Over the years, lawn care and landscaping companies have asked us a LOT of questions about various advertising mediums.

But the one that seems to come up the most often (with skepticism and criticism) is Google Ads (also referred to as PPC, Pay Per Click, or Google Adwords.

Do you find yourself at one of these places?

• You're contemplating using Google Ads for lawn care or landscaping leads

• You did your own Pay Per Click in the past but weren't that impressed

• You hired a marketing agency to place PPC ads for lawn care or landscaping lead generation

• You've grown your business without this advertising medium but are always looking for ways to land new customers

Well, I am assuming most (if not all) of you fit into one of those categories. If so, I've got something special for you. Over the past month, I've taken this complicated (and most often very boring) topic and created a series of videos for you. 

This series of videos highlights both good and bad decisions when it comes to the words you choose for the homepage of your lawn care and landscaping website.