Marketing & Sales Insight for the Lawn & Landscape Industry

40 Ways to Use Lawn Care & Landscaping Videos (So They Actually Get Noticed)

Chad Diller


About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

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14 Examples of Landscaping & Lawn Care Videos for Marketing or Recruiting

Chad Diller

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

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Case Study: Ground Source Gets 4,600 Landscaping Leads in 1 Year

Chad Diller

Lots and LOTS of landscaping leads...just how many?

Try 146 leads per month from Organic website traffic... PLUS another 236 landscaping leads per month from Google Ads. 

That's almost 4,600 in just ONE year!

How did we help Ground Source Landscaping in Orlando, FL become a landscaping marketing success?

Find out in today's video case study.

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Lawn Care Marketing Case Study: Master Lawn Grows By $1M in 18 Months

Chad Diller

Do you WISH you could get 30x more lawn care leads each month?

Do you WISH you could DOUBLE $1M of lawn care business and turn it into $2M in just 18 months? 

And what if that wasn't just an increase for this year, but meant more recurring revenue? That's makes that extra $1M in lawn care sales even more exciting!

Today, I'm going to share a case study with you on how one Memphis-based company became the master of their lawn care marketing success.

Want some tips to grow your lawn care business? Here they are...as you WISH!

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VIDEO INTERVIEW: Build a Great Lawn Care Sales Team (Recruiting Tips from a $8M Company)

Chad Diller

What does it take to find a great lawn care salesperson? Well, that's a loaded question...

Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?

Luckily for you, I know a guy...

Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers! 

Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.

Stay tuned...

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VIDEO: Reasons Companies Waste Landscaping & Lawn Care Leads

Chad Diller

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

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