Your prospective client needs help visualizing their own success. Don’t just show the product or service you sell. Show how your clients use the product or service. The most successful brands do this and people are conditioned to respond positively to it.
Models or actors are wearing the clothing. They eat the food. They drive the vehicles. They use the devices. They enjoy lives that are a direct result of the product or service.
One of the most powerful ways to have maximum marketing impact is to have your landscaping or lawn care customers appear in your marketing images and videos.
There’s just one big problem. That’s often easier said than done. How do you get customers to help? What do you do when they’re camera shy? Are there other alternatives?
Marketing & Sales Insight for the Lawn & Landscape Industry
If you’d like your landscape company to not be seen as Just Another Landscaper, using video during your sales process is a great way to stand out.
Not only can video improve the experience for everyone involved, but it can also help you sell more landscape design-build projects.
You’re probably sick of dealing with prospects who get multiple bids and lose interest along the way. And, I think you’re likely fed up with wasting time and missing out on better opportunities.
Does this sound familiar?Read More
Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?
Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!
One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.
In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.Read More
Imagine a tool that made selling landscaping and lawn care services a lot easier. AND imagine your landscaping company or lawn care business spent thousands of dollars on this tool and your salespeople didn't know it existed or how to use it.
Good news. I have not 1, but 5 tools for getting MORE landscaping and lawn care customers with LESS aggravation.
Stay tuned...Read More
About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it.
As of today, I have yet to use it.
The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago.
But...I forgot all about it. It has been collecting dust in my tool cabinet.
At one point, video production may have found its way onto your wishlist.
Maybe you spent a ton of time creating your own videos.
Maybe you paid a videographer a few (or tens of ) thousands of dollars...
Big investment...and yet there the videos sit...Read More
Videos are one of the most impactful marketing and recruiting assets in the green industry.
They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.
The right video can make job seekers excited about a rewarding career with your organization.
Or, if the videos aren’t great...they can have a very unfortunate effect.
Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy.
Job seekers can be unimpressed and turned off.
In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility.
Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…Read More