Marketing & Sales Insight for the Lawn & Landscape Industry

Filling a Marketing Position:  Hiring from Within or Looking Outside?

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column on sales and marketing advice for lawn care and landscaping companies.

I’ll admit it. I didn’t go to school for marketing, but somehow after many years in the green industry, I became a marketing manager for a lawn and landscape company. It was a thrilling ride that led to many successes, transitioning later to my current position with a green industry marketing agency.

But I’m realizing my story is a bit of an anomaly. The more common story I hear from my green industry peers is how they were either shoehorned into a marketing position or have to manage marketing tasks on top of other organizational responsibilities. It wasn’t their idea and they’re just being a team player.

The divided attention and heart, along with a less than ideal skillset, often leads to mediocre results and just another pile of tasks that have to get done each week.  

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In-House Marketing or Marketing Agencies for Landscaping and Lawn Care Companies?

Chad Diller

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Do you ever feel like managing the marketing for your landscaping company is like being caught in an impossible juggling act? The scenarios may be slightly different, but the concerns and challenges are extremely common and pose the same fundamental questions.

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Here’s How to Write a Job Description for a Landscape Salesperson

Chris Heiler

This special guest article was written by our friend, Lindsey Getz. Thank you to her as well as Jim Huston and Steve Cesare for sharing their insights.

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While it is a task that is often overlooked, there is a tremendous amount of value in writing up job descriptions.

A job description is an effective communication tool that not only conveys what you expect an employee to do on a daily basis (essential functions), but also what qualifications and capabilities they should possess within the role.

When it comes to hiring a landscape salesperson, a proper job description should help set expectations and set that individual up for success.

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Determining a Landscape Salesperson’s Salary and Commission Structure

Lauren Dowdle

Putting a dollar amount on what an employee brings to your business can be difficult. But with a salesperson, it’s a little more straightforward.

Once you’ve decided to hire a salesperson, you need to create a payment structure that not only stays within your revenue limits, but also attracts – and keeps – good salespeople.

Here’s how to determine a landscape salesperson’s salary and commission that will keep them motivated, without breaking the bank.

 

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When to Hire a Landscape Salesperson: 5 Steps from 3 Experts

Lauren Dowdle

You wouldn’t start a project without knowing the exact cost and materials needed – and hiring a landscape salesperson shouldn’t be any different. 

Having a strong sales rep can increase a company’s revenue, free up an owner’s time to focus on other parts of the business and add missing sales expertise, says Steven Cohen, landscape-snow industry consultant with GreenMark Consulting Group.

But when is it the right time to add one to your staff? Here are five tips to help you know when to hire a landscape salesperson.

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7 Inbound Marketing Trends for Green Industry Companies

Paige Worthy

This article was written by our client services director, Paige Worthy, and originally appeared as the cover story in the November 2014 issue of Turf Design Build Magazine.

At Landscape Leadership, we live and breathe inbound marketing.

But what is it, really? Well, when HubSpot founders Brian Halligan and Dharmesh Shah came up with the term “inbound marketing” eight years ago, they defined it as such: “a methodology that focuses on creating quality content that pulls people toward your company and product.”

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