This article was originally published in Turf Magazine, where Chad writes a monthly column on sales and marketing advice for lawn care and landscaping companies.
I’ll admit it. I didn’t go to school for marketing, but somehow after many years in the green industry, I became a marketing manager for a lawn and landscape company. It was a thrilling ride that led to many successes, transitioning later to my current position with a green industry marketing agency.
But I’m realizing my story is a bit of an anomaly. The more common story I hear from my green industry peers is how they were either shoehorned into a marketing position or have to manage marketing tasks on top of other organizational responsibilities. It wasn’t their idea and they’re just being a team player.
The divided attention and heart, along with a less than ideal skillset, often leads to mediocre results and just another pile of tasks that have to get done each week.