Marketing & Sales Insight for the Lawn & Landscape Industry
Videos are one of the most impactful marketing and recruiting assets in the green industry.
They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.
The right video can make job seekers excited about a rewarding career with your organization.
Or, if the videos aren’t great...they can have a very unfortunate effect.
Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy.
Job seekers can be unimpressed and turned off.
In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility.
Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…Read More
What does it take to find a great lawn care salesperson? Well, that's a loaded question...
Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?
Luckily for you, I know a guy...
Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers!
Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.
Stay tuned...Read More
So you finally reached the spot in your lawn care and landscaping business where you're ready to hire an in-house marketing person. But where do you find this person and what do you pay them? That's what we're going to talk about today. Stay tuned.Read More
When a homeowner, property manager, or business owner hires your lawn care or landscaping business, they may be hiring a company, but ultimately what they are doing is hiring your people.
So when it comes to representing your company well, including those team members in your images is extremely powerful.
These images can not only promote your business to find the ideal customers, but also great team members. But how do you get really great images? Which team members are best and how do you direct them? That's what we're covering today.
Stay tuned.Read More
When talking to business owners in the green industry about labor, I get the sense that the overwhelming majority of the available American workforce is either too lazy to work, or on drugs. Or both.
I guess we're all in deep shit if that's the case.
But, alas, there are always two sides to every story.Read More
This article was originally published in Turf Magazine, where Chad writes a monthly column on sales and marketing advice for lawn care and landscaping companies.
I’ll admit it. I didn’t go to school for marketing, but somehow after many years in the green industry, I became a marketing manager for a lawn and landscape company. It was a thrilling ride that led to many successes, transitioning later to my current position with a green industry marketing agency.
But I’m realizing my story is a bit of an anomaly. The more common story I hear from my green industry peers is how they were either shoehorned into a marketing position or have to manage marketing tasks on top of other organizational responsibilities. It wasn’t their idea and they’re just being a team player.
The divided attention and heart, along with a less than ideal skillset, often leads to mediocre results and just another pile of tasks that have to get done each week.Read More
Do you ever feel like managing the marketing for your landscaping company is like being caught in an impossible juggling act? The scenarios may be slightly different, but the concerns and challenges are extremely common and pose the same fundamental questions.Read More
This special guest article was written by our friend, Lindsey Getz. Thank you to her as well as Jim Huston and Steve Cesare for sharing their insights.
While it is a task that is often overlooked, there is a tremendous amount of value in writing up job descriptions.
A job description is an effective communication tool that not only conveys what you expect an employee to do on a daily basis (essential functions), but also what qualifications and capabilities they should possess within the role.
When it comes to hiring a landscape salesperson, a proper job description should help set expectations and set that individual up for success.Read More