Marketing & Sales Insight for the Lawn & Landscape Industry

Putting a dollar amount on what an employee brings to your business can be difficult. But with a salesperson, it’s a little more straightforward.

Once you’ve decided to hire a salesperson, you need to create a payment structure that not only stays within your revenue limits, but also attracts – and keeps – good salespeople.

Here’s how to determine a landscape salesperson’s salary and commission that will keep them motivated, without breaking the bank.

You wouldn’t start a project without knowing the exact cost and materials needed – and hiring a landscape salesperson shouldn’t be any different. 

Having a strong sales rep can increase a company’s revenue, free up an owner’s time to focus on other parts of the business and add missing sales expertise, says Steven Cohen, landscape-snow industry consultant with GreenMark Consulting Group.

But when is it the right time to add one to your staff? Here are five tips to help you know when to hire a landscape salesperson.

This article was written by our client services director, Paige Worthy, and originally appeared as the cover story in the November 2014 issue of Turf Design Build Magazine.

At Landscape Leadership, we live and breathe inbound marketing.

But what is it, really? Well, when HubSpot founders Brian Halligan and Dharmesh Shah came up with the term “inbound marketing” eight years ago, they defined it as such: “a methodology that focuses on creating quality content that pulls people toward your company and product.”

The Landscape Leadership team is back from HubSpot's Inbound 2014 annual mega-marketing event and we've got some learnings, insight and one big announcement to drop on you. I'm pumped! So let's get to it!