Topics: Search Engine Optimization (Seo) Content Marketing

How to Develop an Effective Content Marketing Strategy

Picture of Chris Heiler Author: Chris Heiler

content marketing strategy and bloggingPotential customers find your business through the content you create and publish. Whether by reading your blog post or watching your video on YouTube, original content is what generates more traffic to your company website and, ultimately, generates qualified leads and new customers.

Content gets you found.

Your business is fighting for the attention of your customers and prospects. You are also going head to head with your competitors fighting for the attention of the search engines like Google and Bing.

Creating original and compelling content on a regular basis is how you win this battle for attention. And this requires an effective content marketing strategy.


(Meaningful) Content is King

Creating meaningful content that resonates with your audience of customers and prospects is at the heart of every successful inbound marketing program.

What do we consider meaningful content?

  • It is helpful and useful to your followers

  • It is relevant, timely and in demand

  • It is engaging--able to spark conversation and deep dialogue

  • It is inspiring

  • It is entertaining

Your content builds trust with your audience. Your business becomes known as a thought-leader in your community and industry when you focus on educating instead of marketing


An effective content marketing strategy requires consistency 

Studies have shown that blogging results in a 55% increase in website visitors. Companies that blog also have 97% more inbound links than those that don’t (source: HubSpot, State of Inbound Marketing Lead Generation Report, 2010).

Creating original content consistently will:

  • Increase traffic to your website

  • Increase the number of inbound links to your website

  • Increase the number of leads generated from your website

  • Increase your search engine rankings

  • Increase your number of followers on Facebook, Twitter and other social networks

content marketing strategy impact of blogging


Creating meaningful content is a challenge

Creating original content on a regular basis can be time-consuming.

Many companies also struggle with what to write about and how to “package” their knowledge and experience into content, like blog posts, that will resonate with their audiences.

Keeping your content marketing organized is another challenge. It can be difficult to track all of your ideas for content while managing a cohesive content marketing strategy.

We created a workbook that will help your business develop a cohesive and compelling content marketing strategy.

Our workbook, "Create a Compelling Content Plan & Editorial Calendar", will teach you:

  • Why people go online and what this means for your content marketing strategy

  • The different types of content and which are ideal for your type of business

  • How content can differentiate you from your competitors

  • How to come up with fresh ideas for your content marketing strategy

  • How to get others to create content for your business

  • How to create an editorial calendar that will guide your content marketing strategy

You can download our FREE workbook by clicking on the image below. And feel free to share your thoughts in the comments below. We would love to hear about your content marketing strategy, your biggest challenges and, especially, what has been most successful for you.

Picture of Chris Heiler

About Chris Heiler

Chris is the founder and CEO of Landscape Leadership. He has been in the green industry for over 20 years. Aside from leading the team at Landscape Leadership he enjoys speaking at green industry events across the country sharing his insights on marketing and sales. Chris now lives in Austin, TX, a transplant from the midwest and the great state of Michigan.

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