Marketing & Sales Insight for the Lawn & Landscape Industry
Marketing a lawn care business often carries with it a degree of experimentation.
Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.
You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).
On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.
This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.
But ask yourself a really important question and be honest… “What’s so special about your company?”
Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.
Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?
Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!
One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.
In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.Read More
Happy customers…. Check ✅
Who love spending money with you… Check ✅
Who rave about you to their friends… Check ✅
These goals are what inspire your team to stay productive.
But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.
- They think you don’t care about them. 😣
- They say you’re too expensive. 😱
- They tell friends you’re difficult to work with. 😡
I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.
This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.
Imagine a tool that made selling landscaping and lawn care services a lot easier. AND imagine your landscaping company or lawn care business spent thousands of dollars on this tool and your salespeople didn't know it existed or how to use it.
Good news. I have not 1, but 5 tools for getting MORE landscaping and lawn care customers with LESS aggravation.
Stay tuned...Read More
Whether you sell commercial landscaping, residential landscape design, or even lawn care treatment programs, many of your ideal prospects have something in common.
They’re networked professionals — executives, board/committee members, property managers, company owners, salespeople themselves...you name it.
They also know a lot of other people just like them.
Making new connections and developing meaningful relationships with these ideal prospects can be a particular challenge, particularly in the post-pandemic business world.Read More