Marketing & Sales Insight for the Lawn & Landscape Industry

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.

What does it take to find a great lawn care salesperson? Well, that's a loaded question...

Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?

Luckily for you, I know a guy...

Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers! 

Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.

Stay tuned...

Marketing problems at your lawn or landscaping company...they are plenty...

Lack of brand awareness...

Advertising/marketing campaigns that fall flat on their face.

Frustrating relationships with marketing agencies...

Unqualified leads...

That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.

So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this. 

Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.

Here's some video meeting sales tips for before, during, and after your virtual sales meetings. 

Stay tuned...

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

It's been a tough couple of weeks for all of us in the lawn and landscape industry. As I've been talking to dozens of industry peers and clients, one question has been asked repeatedly: "What are you hearing from other companies?"

I thought I would share their candid feedback with all of you.

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

• How do I know if I'm hiring a really great photographer?
• How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.

You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company. 

These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes. 

Today, we're going to give you tips to help you make a great impression. Stay Tuned.