Marketing & Sales Insight for the Lawn & Landscape Industry

If you’d like your landscape company to not be seen as Just Another Landscaper, using video during your sales process is a great way to stand out.

Not only can video improve the experience for everyone involved, but it can also help you sell more landscape design-build projects.

You’re probably sick of dealing with prospects who get multiple bids and lose interest along the way. And, I think you’re likely fed up with wasting time and missing out on better opportunities.

Does this sound familiar?

Selling landscaping is time-consuming. As I think back to my 10+ years in sales, this is what I remember most:

• Long hours preparing paperwork and estimates 
• Tens of thousands of calls and emails
• Too many meetings to count

It’s been said that “the sky is the limit” when it comes to sales. However, success is limited by time. There’s only so much of it. It’s the one thing that salespeople are the most protective of.

Part of being a great salesperson is about becoming more efficient with your time. It’s learning how to close deals more quickly and with greater ease. It’s about doing the right things for the right people at the right times. 

As I recall hundreds of conversations I have had with sales professionals, one thing is very apparent...Selling landscaping services is still pretty “Old School”. Many leading green industry companies still have outdated methods.

Ted has been selling landscaping for your company for a long time. He’s a top performer. 

He’s also well connected, frequently name-dropping as he shares networking stories. 

At times, Ted can be found at his desk, working diligently on estimates and making calls. At others, he’s in the field. You don’t micromanage because, after all, he hits his numbers, right?

There is one question I frequently get from company owners struggling to grow a lawn care business.

“How long will it take to triple our website leads?” 

If you are investing tens of thousands of dollars to get more lawn care customers, you don’t want to flush marketing dollars down the toilet (while wasting time and energy). 

You want a lot of leads. You want results.

Today, I am going to share what has been proven to work time and time again. These strategies worked when I directed marketing at a $13 million company and they have worked for our lawn care clients over the past 10 years.

(And I say that you should dream BIGGER than 3x your current results.)

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.

This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.

But ask yourself a really important question and be honest… “What’s so special about your company?”

Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.