Marketing & Sales Insight for the Lawn & Landscape Industry

Our Favorite FREE HubSpot CRM and Sales Tools

Chris Heiler

If you’ve spent any time looking at software options promising to help your lawn or landscaping business, you know there’s a lot out there. While some business management software options might include a CRM and sales tools, there are reasons that HubSpot continues to reign superior—and is a tool that we particularly love (For the sake of being transparent, Landscape Leadership is a HubSpot Solutions Partner).

Most notably, their FREE (yes, as in “no-cost-to-you”) CRM and sales tools are quite substantial and highly useful—and, again, free.

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VIDEO: How to Sell More Landscaping Services (& Stop Playing Phone Tag)

Chad Diller

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.

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10 Objections to Adding Live Chat to Your Lawn Care or Landscaping Website (& What I Think)

Chad Diller

Happy customers…. Check ✅

Who love spending money with you… Check ✅

Who rave about you to their friends… Check ✅

These goals are what inspire your team to stay productive.

But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.

  • They think you don’t care about them. 😣
  • They say you’re too expensive. 😱
  • They tell friends you’re difficult to work with. 😡

I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.

This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.

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VIDEO: Reasons Companies Waste Landscaping & Lawn Care Leads

Chad Diller

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

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VIDEO: How to Sell Landscaping Virtually - Tips for Meetings

Chad Diller

Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.

So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this. 

Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.

Here's some video meeting sales tips for before, during, and after your virtual sales meetings. 

Stay tuned...

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Recommended Software and Apps for a Remote Workforce (for Landscaping and Lawn Care Companies)

Chris Heiler

Our team at Landscape Leadership has been working remote for nearly a decade now. Because of this – and the fact many of you in the landscape industry are looking for practical ways to quickly adapt to our new reality – I thought I'd share the software and other applications our team is currently using to communicate with each other and operate our business.

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Video: How to Remove BOGUS Google Reviews for Your Lawn Care or Landscaping Business

Chad Diller

Are you struggling with removing Google reviews? Are there bad (BOGUS) reviews for your lawn care or landscaping company that you feel ought to be deleted?

Unfortunately, it’s not easy to make this happen. There are a lot of cases, where it would seem completely fair to remove bad reviews for your landscaping or lawn care business, but it’s actually not a violation of Google’s policies.

However, some can be easily removed. Today I'm going to show you how. 

Stay tuned.

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Video: Examples of Landscaping & Lawn Care Sales Opportunities Perfect for Personalized Videos

Chad Diller

In my last three videos, I taught you a trick to selling more lawn care, landscaping work in less time and with less aggravation. It was by using a new, innovative tool called "personalized sales videos". Instead of slinging out proposals and seeing what sticks to the wall, I encouraged you to try out this new technology.

But as promised, today I'm going to give you some real life sales situations to help you close more lawn care, landscape maintenance, pest control, and landscape design/build work in less time using personalized video. Follow me as we go outside and I show you how it's done.

Stay tuned.

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Selling More (by Radically Improving Your Customer's Buying Experience)

Chris Heiler

Fall is here, my friends. I hope your year is going even better than you and your team anticipated.

One of our fall traditions here at Landscape Leadership is attending HubSpot's annual Inbound conference in Boston, the largest marketing and sales conference on the planet.

From keynotes to breakout sessions, a common theme at Inbound this year was the idea of "creating experiences" for customers.

HubSpot's CEO, Brian Halligan, spoke extensively about this in his keynote, highlighting many successful startups of the past decade that have crushed their old guard competitors by improving the buying experience for their customers.

Casper (mattresses), Peloton (stationary bikes), Chewy (pet food and products), Carvana (cars) were just a few examples cited by Halligan.

The lawn and landscape industry can learn a lot from these successful companies who are disrupting their unique industries.

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Video: Our Best Tips to Create Irresistible Personalized Sales Videos

Chad Diller

In the last two videos in this series we explored how using personalized video in your landscaping or lawn care sales process can actually help you sell more work in less time.

Today, I am going to walk you through these steps and also show you examples so you can understand what I mean. And the live action version of Ted, the old school salesman from our Green Ways comic book, is also going to make a few appearances. Stay tuned.

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