SEO...who ever thought that three little letters could cause such frustration and confusion for lawn care and landscaping companies?Read More
Marketing & Sales Insight for the Lawn & Landscape Industry
Over the years, lawn care and landscaping companies have asked us a LOT of questions about various advertising mediums.
But the one that seems to come up the most often (with skepticism and criticism) is Google Ads (also referred to as PPC, Pay Per Click, or Google Adwords.
Do you find yourself at one of these places?
- You're contemplating using Google Ads for lawn care or landscaping leads
- You did your own Pay Per Click in the past but weren't that impressed
- You hired a marketing agency to place PPC ads for lawn care or landscaping lead generation
- You've grown your business without this advertising medium but are always looking for ways to land new customers
Well, I am assuming most (if not all) of you fit into one of those categories. If so, I've got something special for you. Over the past month, I've taken this complicated (and most often very boring) topic and created a series of videos for you.Read More
Roll back the calendar...it’s 2016. I’ve had my own frustrating experiences marketing at a $13 million lawn and landscape company and now, after coming to work at Landscape Leadership, I have realized my misfortune was a common green industry marketing epidemic.
Ask me the question, “Is Pay-Per-Click (PPC), specifically with Google Adwords, a good idea for a lawn care company?”
The answer then was, “No. Stop wasting your money.”
But...now I would say, “Maybe…” Let me explain why.Read More
Everyone and your mother keeps talking about social media. You hoped it was just a fad but the craze keeps building each year. Maybe you dabbled, got on the bandwagon, and tried your best to post, tweet, pin, update, snap, and whatever else people are doing these days.
Maybe you got so busy with your lawn care or landscaping business that you got someone else to do it for you. Or maybe it fell to the wayside and you’re now realizing it’s time to spring back into action.
Deep down inside, you’re concerned. You love the concept of building a loyal online community and getting new clients from social media, yet you want to make smart business decisions without wasting time or money.Read More
This article was originally published in Turf magazine, where Chad writes a monthly column on sales and marketing tips for lawn and landscape companies.
One of my favorite movie franchises is the Terminator series. There’s just something about the impossible task of overthrowing the evil, cold technological forces which are attempting to extinguish the human race. The story takes fragile, uncertain characters and transforms them into powerful heroes that lead a movement for all mankind.Read More
With today’s technology and “big data” at our fingertips you wouldn’t think it’d be so difficult to source and sell to your prospects, whether that’s a homeowner, HOA board, or facilities manager.
Yet, with today’s hyperconnected buyer being so much more savvy (and isolated, I would argue) compared to the pre-Web2.0 consumer of only a decade ago, earning their attention is no easy task.Read More
This article originally appeared in the November 2017 edition of Turf Magazine, where Chad writes a monthly column about sales and marketing insights for lawn care and landscape companies.
Blueprints, mechanical time clocks, 2-way radios, and messy stacks of paper reports—these are just some of the exhibits one may find if the Green Industry History Museum if we constructed one. While it’s fun to reflect in jest, those items aren’t in a very distant past. The technological landscape has changed rapidly over the past couple decades. And the alarming rate of technologies being swapped for newer counterparts seems to increase as time presses on.
To run a successful company in the lawn and landscape industry requires being able to change over and over again. Legislation, technological advances, consumer behaviors, and culture itself is shifting, progressing, and refining every day. We must not only be okay with change, we must be excited about it. Our businesses depend on it.Read More
Our love affair with HubSpot continues!
Today I want to dig deeper into HubSpot’s sales software and CRM to show you some of the features that would be valuable to your landscaping company, especially for those involved in sales.Read More
As a digital sales and marketing agency for landscaping, lawn care and tree service companies, we use a variety of software to help our clients succeed. Implementing new software in a green industry company isn’t always met with enthusiasm. Change is difficult and these new systems can require a lot of work initially. But, as our clients have seen, the results are worth the investment.
Our friend, Nanette Seven from Include Software, has helped hundreds of green industry companies implement their all-in-one business software, Asset, in their businesses. We invited Nanette to share her experience in this guest post. Whether implementing software like Asset, a new landscape design program, or sales and marketing software like HubSpot, this article will have some helpful, practical advice for you.Read More
This article was originally published in Turf Magazine, where Chad writes a monthly column providing sales and marketing tips for lawn care, landscaping and tree service companies.
In 2011, Google conducted research about how consumer habits have changed. The findings, coined a term “Zero Moment of Truth” (ZMOT), referring to the moment when a prospective customer finally reaches out to a company for an estimate, consultation, or to make a purchase.
The results of the ZMOT study yielded an important number: 70%. The percentage refers to the fact that, on average, buyers are 70% through their buyer’s journey before reaching out to a company for their Zero Moment of Truth.Read More