Marketing & Sales Insight for the Lawn & Landscape Industry
In a previous article, we talked about call tracking and how it can play an important role in keeping tabs on your marketing campaigns. In this follow-up article, we’ll talk about QR codes, which can be an additional useful tool in your marketing toolbox.
If you were to take a guess when QR codes first came out, what would you say? Five years ago? Maybe ten?
If you guessed anywhere in that vicinity of time, you might be shocked QR codes were actually invented in 1994. They’ve been around much longer than most people realize. But it’s true that they didn’t become much more widespread in use until the last decade or so.
In fact, since the pandemic has driven us into a more “contact-less” environment, you might be seeing QR codes more than ever. Restaurants started using them for menus and many retailers for checking out at the register. You might even remember an ad from Super Bowl LVI that featured a bouncing QR code for Coinbase, a cryptocurrency company. That ad was so popular it actually crashed the app.
One reason why QR codes have recently seen more widespread adoption is improved ease of use. While users previously needed a special reader app in order to scan a QR code, today a phone camera will open them quickly and easily for anyone.
Though there are many clever ways to use QR codes, they were invented for the purpose of tracking and when it comes to your lawn or landscape marketing efforts, that’s why you might want to consider using them.
This article is the first in a two-part series diving deep into how to better track your offline marketing efforts. Next week's article will focus on the use of QR codes.
While your website can be a top generator of online leads, most lawn and landscape companies also get plenty of business over the phone. Accurately tracking what led that prospect to call you (whether it was a postcard mailer, a newspaper ad, or somewhere else) can be really challenging.
You have to remember to ask how they heard about you—and frankly, that doesn’t always happen. Sometimes, prospects have seen your company name in more than one location before they actually pick up the phone and call and you’re left to rely on what they recall in the moment, versus what actually prompted their call.
Asking, “How did you hear about us?”, is not a reliable tracking method.
The answer to this challenge is call tracking. Call tracking is exactly what it sounds like—it’s the process of using software to track which marketing campaign led to the phone call. If you’re not using call tracking, you’re probably having a really difficult time making marketing decisions—such as whether that $10,000 postcard mailer last season was really worth it or not.
In this article, we’ll discuss call tracking in more depth including why it’s important for lawn and landscape companies and how you can get the most out of it.
Selling landscaping is time-consuming. As I think back to my 10+ years in sales, this is what I remember most:
- Long hours preparing paperwork and estimates
- Tens of thousands of calls and emails
- Too many meetings to count
It’s been said that “the sky is the limit” when it comes to sales. However, success is limited by time. There’s only so much of it. It’s the one thing that salespeople are the most protective of.
Part of being a great salesperson is about becoming more efficient with your time. It’s learning how to close deals more quickly and with greater ease. It’s about doing the right things for the right people at the right times.
As I recall hundreds of conversations I have had with sales professionals, one thing is very apparent...Selling landscaping services is still pretty “Old School”. Many leading green industry companies still have outdated methods.Read More
Ted has been selling landscaping for your company for a long time. He’s a top performer.
He’s also well connected, frequently name-dropping as he shares networking stories.
At times, Ted can be found at his desk, working diligently on estimates and making calls. At others, he’s in the field. You don’t micromanage because, after all, he hits his numbers, right?Read More
If you’ve spent any time looking at software options promising to help your lawn or landscaping business, you know there’s a lot out there. While some business management software options might include a CRM and sales tools, there are reasons that HubSpot continues to reign superior—and is a tool that we particularly love (For the sake of being transparent, Landscape Leadership is a HubSpot Solutions Partner).
Most notably, their FREE (yes, as in “no-cost-to-you”) CRM and sales tools are quite substantial and highly useful—and, again, free.
Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?
Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!
One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.
In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.Read More
Happy customers…. Check ✅
Who love spending money with you… Check ✅
Who rave about you to their friends… Check ✅
These goals are what inspire your team to stay productive.
But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.
- They think you don’t care about them. 😣
- They say you’re too expensive. 😱
- They tell friends you’re difficult to work with. 😡
I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.
This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.
Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.
In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.
Stay tuned...Read More
Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.
So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this.
Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.
Here's some video meeting sales tips for before, during, and after your virtual sales meetings.
Stay tuned...Read More