Marketing & Sales Insight for the Lawn & Landscape Industry

How to Add Pest Control Services: 10 Tips for Lawn Care Companies

Chad Diller

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.

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21 Typical Marketing Problems for Lawn & Landscape Companies

Chad Diller

Marketing problems at your lawn or landscaping company...they are plenty...

Lack of brand awareness...

Advertising/marketing campaigns that fall flat on their face.

Frustrating relationships with marketing agencies...

Unqualified leads...

That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.

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Why Mobile-First Website Design is Crucial to Digital Success

Emmett Hughes

This article was co-written by Emmett Hughes, our Senior Project Manager, and Carolyn Bowers, our Digital Marketing Specialist.

As time goes by, the importance of mobile website design continues to increase. People visit websites more frequently on mobile devices than on desktops, and that won’t be changing anytime soon.

  • In July of 2014, we published an article that showed 33% of our client’s traffic was coming from a mobile device.

Not surprisingly, the upward trend of mobile traffic continued into 2019.

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Video: How to Remove BOGUS Google Reviews for Your Lawn Care or Landscaping Business

Chad Diller

Are you struggling with removing Google reviews? Are there bad (BOGUS) reviews for your lawn care or landscaping company that you feel ought to be deleted?

Unfortunately, it’s not easy to make this happen. There are a lot of cases, where it would seem completely fair to remove bad reviews for your landscaping or lawn care business, but it’s actually not a violation of Google’s policies.

However, some can be easily removed. Today I'm going to show you how. 

Stay tuned.

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Video: How to Handle Good, Bad, & Ugly Google Reviews for Your Lawn Care or Landscaping Business

Chad Diller

Well, it happened..."Oh cool. I got to review...Huh? That's nice." (puts phone away and forgets about it)...

Or maybe it went a little something like this..."Oh No, you didn't Mr. Jones!" (furiously typing)...

Reviews on Google. You're going to get them. Good, bad and UGLY. Today I am going to break down how you should respond in every situation. Stay tuned.

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Video: How to Get Google Reviews for Your Lawn Care or Landscaping Company

Chad Diller

Are you frustrated because you don't have enough good Google reviews for your business? You have hundreds, maybe thousands of happy lawn care and landscaping customers, but where are their reviews? 

Today I'm going to show you a proven method to get hundreds of great Google reviews for your lawn care landscaping business. Stay tuned.

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Okay, MAYBE Pay Per Click (PPC) Can Work for Lawn Care Companies (A Recent Update)

Chad Diller

Roll back the calendar...it’s 2016. I’ve had my own frustrating experiences marketing at a $13 million lawn and landscape company and now, after coming to work at Landscape Leadership, I have realized my misfortune was a common green industry marketing epidemic.

Ask me the question, “Is Pay-Per-Click (PPC), specifically with Google Adwords, a good idea for a lawn care company?”

The answer then was, “No. Stop wasting your money.”

But...now I would say, “Maybe…” Let me explain why.

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Why and How to Address Cost of Services on Your Website

Chad Diller

If I gave you three guesses of what activity occupies the most time on my 13-year-old son’s smartphone, I’d be willing to bet that you wouldn’t be able to even nail it with three tries. It’s not games nor social media. It’s researching prices on Amazon, Craigslist, and Google.

Even if we drive to a physical store, my boy knows what the item costs elsewhere and where he could even get an upgraded version of it for a smarter purchase. In fact, it’s probable that we won’t even leave the store with the said item in-hand, and it will be ordered online before we even walk out the door. It happens all of the time.

He’s the personification of the modern, educated consumer. Guess what...he’s going to be your customer in the years to come.

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