This article originally appeared in Turf Magazine, where Chad writes a monthly column offering sales and marketing tips for landscaping and lawn care companies.
As a Generation X kid, I remember my first pair of Bugle Boy jeans. The zipper pockets and elastic around the ankles made me pretty fly for a 1988 guy. Fast forward just a couple years, and I wouldn’t have been caught dead in those pants.
Imagine my surprise as I see some of my daughter’s male friends now walking around with similar new adaptations of this 80s fashion. What are next? Zoot suits? Jelly Shoes?
I’m sure you have a similar story in mind. Trends come and go and resurface again, particularly when it comes to clothing. But when it comes to marketing a business in the lawn and landscape industry, that resurfacing rarely occurs. Trends die and become obsolete. This particularly holds true when it comes to websites.