Marketing & Sales Insight for the Lawn & Landscape Industry

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

This article was updated to include a bonus video interview with Marcus Sheridan, the author of "They Ask, You Answer". Enjoy these original concepts and additional tips for using content in your sales process.

As consumers, we have grown more and more impatient as we search for information online. I’m cursing at a company if I have to wait more than five seconds for their website to load.

We’ve been conditioned to believe we can find the answer to any question or problem we may have simply by entering a string of words into a search engine. Got a question? Just Google it. We know we’ll find the answer somewhere online as long as we look hard enough. That’s our expectation today.

If you are a local business with a goal of generating more leads and sales from your website, then this begins with understanding, first, how much traffic you get to your website each month and, second, where these visitors are coming from.

We'll focus on the latter in this post.

Lots and LOTS of landscaping leads...just how many?

Try 146 leads per month from Organic website traffic... PLUS another 236 landscaping leads per month from Google Ads. 

That's almost 4,600 in just ONE year!

How did we help Ground Source Landscaping in Orlando, FL become a landscaping marketing success?

Find out in today's video case study.

Meet Bob. 

• Bob owns a landscaping company. 
• Bob is buying a lawn care business to add more annual revenue. 
• Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
• Many of Bob’s new customers are going to cancel in the next year and find a new provider.
• Bob is going to curse the day he wasted his money buying a lawn care business. 

Do you WISH you could get 30x more lawn care leads each month?

Do you WISH you could DOUBLE $1M of lawn care business and turn it into $2M in just 18 months? 

And what if that wasn't just an increase for this year, but meant more recurring revenue? That's makes that extra $1M in lawn care sales even more exciting!

Today, I'm going to share a case study with you on how one Memphis-based company became the master of their lawn care marketing success.

Want some tips to grow your lawn care business? Here they are...as you WISH!

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.