SEO...who ever thought that three little letters could cause such frustration and confusion for lawn care and landscaping companies?Read More
Marketing & Sales Insight for the Lawn & Landscape Industry
I've gotta say...I really love working with lawn care companies.
Maybe it's due to the fact that for eight years, I treated thousands of lawns.
Maybe it was due to the fact that this type of work seemed to be the easiest service for me to sell at my 7-year stint as a salesperson at a full-service lawn and landscape company.
Or possibly it was the thrill I felt figuring out new ways to market lawn care services to add thousands of new lawn care customers each year.
Whatever the case, it's a rush. But, I get as equally frustrated when I see lawn care companies trying to do their best but failing or getting lackluster results.Read More
This series of videos highlights both good and bad decisions when it comes to the words you choose for the homepage of your lawn care and landscaping website.Read More
If I gave you three guesses of what activity occupies the most time on my 13-year-old son’s smartphone, I’d be willing to bet that you wouldn’t be able to even nail it with three tries. It’s not games nor social media. It’s researching prices on Amazon, Craigslist, and Google.
Even if we drive to a physical store, my boy knows what the item costs elsewhere and where he could even get an upgraded version of it for a smarter purchase. In fact, it’s probable that we won’t even leave the store with the said item in-hand, and it will be ordered online before we even walk out the door. It happens all of the time.
He’s the personification of the modern, educated consumer. Guess what...he’s going to be your customer in the years to come.Read More
I’ve been in your seat...scratching my head at meetings with a local digital agency, begging them to just make some sort of sense of it to me. I’m not naturally a “numbers guy”. If you throw too many website analytic figures and percentages onto a report, my brain turns to mush. Give me the big picture then tell me how to fix it!
Although I’ve learned how to understand more of these numbers over the years, I’m still amazed at how many digital marketing experts and landscaping professionals are still content with mushed brains. You should be able to more easily understand what really matters to grow your business.Read More
This article originally appeared in Turf Magazine, where Chad writes a monthly column offering sales and marketing tips for landscaping and lawn care companies.
As a Generation X kid, I remember my first pair of Bugle Boy jeans. The zipper pockets and elastic around the ankles made me pretty fly for a 1988 guy. Fast forward just a couple years, and I wouldn’t have been caught dead in those pants.
Imagine my surprise as I see some of my daughter’s male friends now walking around with similar new adaptations of this 80s fashion. What are next? Zoot suits? Jelly Shoes?
I’m sure you have a similar story in mind. Trends come and go and resurface again, particularly when it comes to clothing. But when it comes to marketing a business in the lawn and landscape industry, that resurfacing rarely occurs. Trends die and become obsolete. This particularly holds true when it comes to websites.Read More
No one connects with their audience better than Hollywood. They do it with a formulaic storytelling framework that keeps our squirrel brains (and butts) in our seats for 90+ minutes.
You can use this same proven framework to develop effective messaging for your lawn and landscaping company. Your "script" will influence the following:Read More
The purpose of your company's website is to convert visitors into sales qualified leads.
Everything else is secondary to this objective.
With this objective in mind comes this observation:
You are leaving millions of dollars on the table because of poor word selection on your website's homepage.Read More
In this Green Ways comic Archie is making the same mistake we see others in the lawn and landscape industry continue to make over and over again: registering numerous “exact match domains” (EMDs).Read More