Marketing & Sales Insight for the Lawn & Landscape Industry

Understanding Lawn & Landscaping Website Costs

Lindsey Getz

Your lawn or landscape company’s website is arguably the most important tool that you have to promote and support your business. A great website can do a tremendous amount of legwork in leading prospective clients to choose your business. And, let’s not underestimate your website as an effective recruiting platform.

Are you frustrated that your website doesn’t look as appealing as your competitors’ websites? Are you worried its poor performance warrants a redesign?

Of course, if you’ve started looking into website design costs, you might be a bit overwhelmed by what you see. The cost range appears to run the gamut. There are companies out there promising to build a website for just a couple of thousand dollars—and some that want you to set up a monthly subscription service with them.

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Multi-Location Marketing Strategy for Landscaping and Lawn Care Businesses

Lindsey Getz

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

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How Long Does it Take to Triple Your Lawn Care Leads? (3 Success Stories)

Chad Diller

There is one question I frequently get from company owners struggling to grow a lawn care business.

“How long will it take to triple our website leads?” 

If you are investing tens of thousands of dollars to get more lawn care customers, you don’t want to flush marketing dollars down the toilet (while wasting time and energy). 

You want a lot of leads. You want results.

Today, I am going to share what has been proven to work time and time again. These strategies worked when I directed marketing at a $13 million company and they have worked for our lawn care clients over the past 10 years.

(And I say that you should dream BIGGER than 3x your current results.)

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How to Present Your Landscaping Photos in a Website Image Gallery

Lindsey Getz

If you invest in professional photography for your landscaping company then you want to make sure you get the most possible value out of the photos that you have taken. After all, the images won’t mean much to your prospective clients if they never get viewed.

That’s why an image gallery on your website is so important. But in order to maximize the value of that image gallery, there are some important factors you should be paying attention to.

In this article, we’ll talk about the different ways to organize a landscaping photo gallery and some of the best practices that you should be implementing to truly get the most traction out of what you share on your website.

While you probably want the process to be as simple as just uploading all your beautiful photos, the truth is, there needs to be some forethought and planning as to how this is done.

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Making the Case for Case Studies (and How Your Landscaping Company Can Leverage Them for Marketing and Sales)

Lindsey Getz

 

One of the most powerful sales tools that you already have available to you is completed projects. But if you’re like a lot of landscape business owners, you might not be taking full advantage of this.

There’s no question that having photos of finished jobs on your website in the form of a portfolio is important. But when it comes to leveraging the power of successful projects, you also want to tell the story behind the project.

The story is where people find connections and relatability—and that is powerful.

In this article, we’ll talk more about why case studies are so important as well as how you can create a great one to help you qualify potential leads.

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16 Lawn Care Lead Generation Strategies (Ranked Best to Worst)

Chad Diller

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

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10 Recruiting Must-Haves for Your Lawn Care or Landscaping Website (w/ Examples)

Chad Diller

On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.

This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.

But ask yourself a really important question and be honest… “What’s so special about your company?”

Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.

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VIDEO: How to Sell More Landscaping Services (& Stop Playing Phone Tag)

Chad Diller

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.

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10 Objections to Adding Live Chat to Your Lawn Care or Landscaping Website (& What I Think)

Chad Diller

Happy customers…. Check ✅

Who love spending money with you… Check ✅

Who rave about you to their friends… Check ✅

These goals are what inspire your team to stay productive.

But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.

  • They think you don’t care about them. 😣
  • They say you’re too expensive. 😱
  • They tell friends you’re difficult to work with. 😡

I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.

This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.

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