Marketing & Sales Insight for the Lawn & Landscape Industry

Making the Case for Case Studies (and How Your Landscaping Company Can Leverage Them for Marketing and Sales)

Lindsey Getz

 

One of the most powerful sales tools that you already have available to you is completed projects. But if you’re like a lot of landscape business owners, you might not be taking full advantage of this.

There’s no question that having photos of finished jobs on your website in the form of a portfolio is important. But when it comes to leveraging the power of successful projects, you also want to tell the story behind the project.

The story is where people find connections and relatability—and that is powerful.

In this article, we’ll talk more about why case studies are so important as well as how you can create a great one to help you qualify potential leads.

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16 Lawn Care Lead Generation Strategies (Ranked Best to Worst)

Chad Diller

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

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10 Recruiting Must-Haves for Your Lawn Care or Landscaping Website (w/ Examples)

Chad Diller

On one thing we can all agree: Good help is hard to find. Whether it’s field labor, salespeople, or managers, recruiting is one of the toughest parts of running a lawn care or landscaping business.

This frustration often results in restless nights and a general sense of daytime anxiety. Whether you have a full pipeline of sold work or aggressive growth goals, the question of, “Who is going to do all of this work?”, may haunt you.

But ask yourself a really important question and be honest… “What’s so special about your company?”

Seriously...one of the reasons recruiting is so difficult is that most lawn and landscape companies aren’t truly distinguishing themselves.

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VIDEO: How to Sell More Landscaping Services (& Stop Playing Phone Tag)

Chad Diller

Do you struggle to sell more landscaping services because you feel like you're constantly playing phone tag with prospects?

Arranging the best time for phone calls, video conferences, and on-site consultations is a lot of frustrating back-and-forth!

One way to make selling landscaping services easier for you (and prospects and customers) is to use an online meeting scheduling app.

In this video, you'll learn how to set this tool up, see some practical use cases, and understand how this simplifies the landscape sales process.

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10 Objections to Adding Live Chat to Your Lawn Care or Landscaping Website (& What I Think)

Chad Diller

Happy customers…. Check ✅

Who love spending money with you… Check ✅

Who rave about you to their friends… Check ✅

These goals are what inspire your team to stay productive.

But sometimes, customer experience doesn’t reflect what you’re trying to accomplish.

  • They think you don’t care about them. 😣
  • They say you’re too expensive. 😱
  • They tell friends you’re difficult to work with. 😡

I get it. Over my past 20+ years in the lawn and landscaping industry, I’ve seen these admirable goals collide with busy, frustrated customers.

This compounded when the modern digital age rapidly changed consumer behaviors and raised their expectations.

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VIDEO: 5 Tools That Make Selling Landscaping & Lawn Care Easier

Chad Diller

Imagine a tool that made selling landscaping and lawn care services a lot easier. AND imagine your landscaping company or lawn care business spent thousands of dollars on this tool and your salespeople didn't know it existed or how to use it.

Good news. I have not 1, but 5 tools for getting MORE landscaping and lawn care customers with LESS aggravation.

Stay tuned...

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40 Ways to Use Lawn Care & Landscaping Videos (So They Actually Get Noticed)

Chad Diller


About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

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13 Website Elements (with Examples) That Disqualify Bad Landscaping & Lawn Care Leads

Chad Diller

“They had no clue how much a patio/lawn program costs.”

“We don’t even do [insert service]!”

“Ugh! They’re not even the decision-maker!”

Sound familiar? Do you ever get the feeling that your lawn care or landscaping prospects are clueless tire-kickers that just eat up all of your precious time?

Maybe the problem isn’t your prospect. Maybe your website does a lousy job of disqualifying bad-fit leads.

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