Inbound Marketing & Sales Insight for Green Industry Companies

7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

Read More

Mobile Apps For Lawn Care Business: Industry Insiders Review Favorites

Lauren Dowdle

As the saying goes, “There’s an app for that.”

From photo editing to news updates, you can find a mobile app for almost anything. But with so many out there, how can you narrow it down and find the best mobile apps for your lawn care business?

We talked with three industry insiders to see what apps are topping lawn care pros’ lists — and how mobile apps are changing the way businesses operate.

Read More

How to Set Up a Sales Tracking Process for Your Landscaping Company

Lauren Dowdle

Most of you have (hopefully) created a sales goal for your company and expect your team to meet or exceed those expectations.

But reaching your goal isn’t something that happens all at once: You and your salespeople have to work toward it one day at a time.

To know if you’re staying on track, you need to keep up with your leads and prospects throughout the sales cycle, making it vital to have a reliable process in place.

Here’s why and how to set up a sales tracking process for your lawn care or landscape company.

Read More

Lawn Care Software Review: Jobber vs Service Autopilot vs Real Green

Lauren Dowdle

Most lawn care professionals get into the industry because they’re passionate about the work and helping customers.

But often, you aren’t as excited — or comfortable — with the business aspect of it.

“You have to be able to track production, revenue received for accounting, the ability to send statements to customers that owe money, have efficient routing in the jobs that are to be done on specific days and finally the ability to forecast the revenue your business will generate for the year for budgeting purposes,” explains Brian Leto, IT manager at Green Lawn Fertilizing.

That can be a lot to wrap your head around no matter your lawn care company’s size. So what should you do?

Read More

How Much Do Landscaping Websites Cost to Redesign? 3 Factors to Consider

Chris Heiler

'Tis the season for landscaping websites to be re-designed. While landscape contractors are winding down for the season across the country many are starting to think about their budgets for next year and how they might spend their marketing dollars.

Oh, I can feel my heart pitter patter! I love it when ya'll have marketing top of mind!

Read More