Inbound Marketing & Sales Insight for Green Industry Companies

10 Least Expensive But Effective Marketing Tactics for Landscaping and Lawn Care Companies

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column about sales and marketing tips for landscaping and lawn care companies.


As the keystone business principle states, “You gotta’ spend money to make money.” Savvy business owners of lawn care and landscaping companies plan ahead and make sure a portion of their annual revenue gets allocated to their marketing budget.

Aggressive budgeting along with smart initiatives that can be measured are common traits you’ll find when looking to our industry’s leaders.

But what happens when you “gotta spend money”, and don’t “gotta” lot to work with? Some marketing initiatives come at a premium price and you have to be careful not to waste those dollars you and your team works so hard to bring in.

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5 Practical and Effective Cross-Selling Strategies to Earn More Revenue From Your Current Customer Base

Chad Diller

It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.

While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.

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Our Best Marketing Ideas for Tree Service Companies

Chad Diller

Good news, good ideas
do grow on trees. If you want to watch your tiny, sprouting tree service grow into a majestic tower of marketing prowess, it can happen. If you want to watch your withered, shriveled up tree service marketing ideas bud forth into life, that may be possible.

Over the past couple decades I’ve been involved in the Green Industry. I’ve held roles in production, selling and marketing. I’ve seen lots of horrible, average, and downright awesome methods of marketing for tree services. Some I’ve stumbled upon on my own, some from tree service industry experts, and a few learned from painful, personal mistakes.

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Lawn Care Software Review: Jobber vs Service Autopilot vs Real Green

Lauren Dowdle

Most lawn care professionals get into the industry because they’re passionate about the work and helping customers.

But often, you aren’t as excited — or comfortable — with the business aspect of it.

“You have to be able to track production, revenue received for accounting, the ability to send statements to customers that owe money, have efficient routing in the jobs that are to be done on specific days and finally the ability to forecast the revenue your business will generate for the year for budgeting purposes,” explains Brian Leto, IT manager at Green Lawn Fertilizing.

That can be a lot to wrap your head around no matter your lawn care company’s size. So what should you do?

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Email Marketing for Landscapers & Lawn Care Operators: Tips, Best Practices & Software Reviews

Chris Heiler

Whoa, hold it right there. Take your finger off the “send” button and read this post first, because we’re gonna set the record straight when it comes to email marketing and how to use it to reach your customers.

First, as a sign of togetherness in this important fight against crappy emails, let’s agree that: 1) We will never use the words “email blast” again and, 2) Promise each other that we will never send another email that we would not want to receive ourselves. “The Golden Rule of Email” we’ll call it.


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7 Inbound Marketing Trends for Green Industry Companies

Paige Worthy

This article was written by our client services director, Paige Worthy, and originally appeared as the cover story in the November 2014 issue of Turf Design Build Magazine.

At Landscape Leadership, we live and breathe inbound marketing.

But what is it, really? Well, when HubSpot founders Brian Halligan and Dharmesh Shah came up with the term “inbound marketing” eight years ago, they defined it as such: “a methodology that focuses on creating quality content that pulls people toward your company and product.”

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Increase Visitors to Your New Company Blog in 4 Steps

Chris Heiler

When we launch a new company blog for a client and publish our first (brilliant) blog post two things typically happen: First, we get a slap on the back and a “Hey, nice job!”. Second (immediately following the slap on the back), we’re posed the question, “Okay, now how the hell do we get our customers and prospects to actually read the blog?”

What question do you suppose we hear three and six months later after publishing on a weekly basis? Yeah, the same: "Now how do we get more of our customers and prospects to read our blog?"

Fair questions, right?

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