Marketing & Sales Insight for the Lawn & Landscape Industry

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

• How do I know if I'm hiring a really great photographer?
• How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.

You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company. 

These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes. 

Today, we're going to give you tips to help you make a great impression. Stay Tuned.

You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.

But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.

Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.

If someone would ask you the question, "What's the best work that you've done?", what are the landscaping projects or lawns you care for that come to mind? These are the locations that you would want to include in your portfolio or an image gallery on your website. However, when choosing properties, it's important to:

• pick the right locations to attract your ideal customer
• shoot them in the best lighting to make your images not appear average
• and hire a photographer that understands how you'll use these in your landscaping marketing

Today, we're going to show you how to do just that. Stay tuned.

When a homeowner, property manager, or business owner hires your lawn care or landscaping business, they may be hiring a company, but ultimately what they are doing is hiring your people.

So when it comes to representing your company well, including those team members in your images is extremely powerful.

These images can not only promote your business to find the ideal customers, but also great team members. But how do you get really great images? Which team members are best and how do you direct them? That's what we're covering today.

Stay tuned.

When you think about your lawn care or landscaping company's brand, the last thing you would ever want to be seen as is average. But unfortunately that describes the majority of companies in our industry.

One of the ways that they reinforce this average perception is by using stock photography or amateur photos. So today, I am going to introduce you to one of my friends, Mike Miville, who does a lot of photo shoots for our clients at Landscape Leadership.

We're going to talk about some of the most powerful images that you would use on your website and how you can make them not just look average, but WAY above average.

Stay tuned.

In my last three videos, I taught you a trick to selling more lawn care, landscaping work in less time and with less aggravation. It was by using a new, innovative tool called "personalized sales videos". Instead of slinging out proposals and seeing what sticks to the wall, I encouraged you to try out this new technology.

But as promised, today I'm going to give you some real life sales situations to help you close more lawn care, landscape maintenance, pest control, and landscape design/build work in less time using personalized video. Follow me as we go outside and I show you how it's done.

Stay tuned.

In the last two videos in this series we explored how using personalized video in your landscaping or lawn care sales process can actually help you sell more work in less time.

Today, I am going to walk you through these steps and also show you examples so you can understand what I mean. And the live action version of Ted, the old school salesman from our Green Ways comic book, is also going to make a few appearances. Stay tuned.