Marketing & Sales Insight for the Lawn & Landscape Industry

How to Present Your Landscaping Photos in a Website Image Gallery

Lindsey Getz

If you invest in professional photography for your landscaping company then you want to make sure you get the most possible value out of the photos that you have taken. After all, the images won’t mean much to your prospective clients if they never get viewed.

That’s why an image gallery on your website is so important. But in order to maximize the value of that image gallery, there are some important factors you should be paying attention to.

In this article, we’ll talk about the different ways to organize a landscaping photo gallery and some of the best practices that you should be implementing to truly get the most traction out of what you share on your website.

While you probably want the process to be as simple as just uploading all your beautiful photos, the truth is, there needs to be some forethought and planning as to how this is done.

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Making the Case for Case Studies (and How Your Landscaping Company Can Leverage Them for Marketing and Sales)

Lindsey Getz

 

One of the most powerful sales tools that you already have available to you is completed projects. But if you’re like a lot of landscape business owners, you might not be taking full advantage of this.

There’s no question that having photos of finished jobs on your website in the form of a portfolio is important. But when it comes to leveraging the power of successful projects, you also want to tell the story behind the project.

The story is where people find connections and relatability—and that is powerful.

In this article, we’ll talk more about why case studies are so important as well as how you can create a great one to help you qualify potential leads.

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