Marketing & Sales Insight for the Lawn & Landscape Industry

Video Series:  PPC Google Ads for Lawn Care and Landscaping Companies

Chad Diller

Over the years, lawn care and landscaping companies have asked us a LOT of questions about various advertising mediums.

But the one that seems to come up the most often (with skepticism and criticism) is Google Ads (also referred to as PPC, Pay Per Click, or Google Adwords.

 

Do you find yourself at one of these places?

  • You're contemplating using Google Ads for lawn care or landscaping leads
  • You did your own Pay Per Click in the past but weren't that impressed
  • You hired a marketing agency to place PPC ads for lawn care or landscaping lead generation
  • You've grown your business without this advertising medium but are always looking for ways to land new customers

Well, I am assuming most (if not all) of you fit into one of those categories. If so, I've got something special for you. Over the past month, I've taken this complicated (and most often very boring) topic and created a series of videos for you. 

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Okay, MAYBE Pay Per Click (PPC) Can Work for Lawn Care Companies (A Recent Update)

Chad Diller

Roll back the calendar...it’s 2016. I’ve had my own frustrating experiences marketing at a $13 million lawn and landscape company and now, after coming to work at Landscape Leadership, I have realized my misfortune was a common green industry marketing epidemic.

Ask me the question, “Is Pay-Per-Click (PPC), specifically with Google Adwords, a good idea for a lawn care company?”

The answer then was, “No. Stop wasting your money.”

But...now I would say, “Maybe…” Let me explain why.

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3 Ingredients for a Perfect Lawn Care or Landscaping Photography Shoot

Chad Diller

Purchase our entire collection of Green Ways comics on Amazon

Just as photography has the potential for a positive reaction, it also carries the tremendous capacity to leave a very bad taste in your mouth. As our friends at Greenbelt Outdoor Services in this week’s Green Ways comic are realizing, what they expected is not what they got. It’s like when a cook substitutes, miscalculates or completely omits an ingredient. Yuck!

The old saying of, “A picture’s worth a thousand words”, definitely holds true. If you’ve been following our content for some time, you’ve heard us advocating for the value of professional photography for marketing landscaping, lawn care, and tree services.

But your picture’s “thousand words” are going to come across as  bitter, dry, flat chocolate cake if you leave out the necessary ingredients or don’t execute them in a specific manner.

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5 Meaningful Website Metrics to Understand & Track

Chad Diller

I’ve been in your seat...scratching my head at meetings with a local digital agency, begging them to just make some sort of sense of it to me. I’m not naturally a “numbers guy”. If you throw too many website analytic figures and percentages onto a report, my brain turns to mush. Give me the big picture then tell me how to fix it!

Although I’ve learned how to understand more of these numbers over the years, I’m still amazed at how many digital marketing experts and landscaping professionals are still content with mushed brains. You should be able to more easily understand what really matters to grow your business.

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Filling a Marketing Position:  Hiring from Within or Looking Outside?

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column on sales and marketing advice for lawn care and landscaping companies.

I’ll admit it. I didn’t go to school for marketing, but somehow after many years in the green industry, I became a marketing manager for a lawn and landscape company. It was a thrilling ride that led to many successes, transitioning later to my current position with a green industry marketing agency.

But I’m realizing my story is a bit of an anomaly. The more common story I hear from my green industry peers is how they were either shoehorned into a marketing position or have to manage marketing tasks on top of other organizational responsibilities. It wasn’t their idea and they’re just being a team player.

The divided attention and heart, along with a less than ideal skillset, often leads to mediocre results and just another pile of tasks that have to get done each week.  

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In-House Marketing or Marketing Agencies for Landscaping and Lawn Care Companies?

Chad Diller

Purchase our entire collection of Green Ways comics on Amazon

Do you ever feel like managing the marketing for your landscaping company is like being caught in an impossible juggling act? The scenarios may be slightly different, but the concerns and challenges are extremely common and pose the same fundamental questions.

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Leave Your Competitors in the Dust With a Comprehensive Inbound Marketing Program

Chad Diller

I have always loved cars. First, there was the surprise ride in a Porsche 911 Turbo on my 13th birthday, driven by the local dealer at about 160 mph on a local highway. Then there was my mom’s 1981 Corvette with the Pete Jackson gear drive, humming and thumping when it picked me up from school.

At 16, I got my own first car, a 1965 Mustang Fastback. And last summer, another dream came true when I got behind the wheel at the NASCAR Experience in Dover, DE.

The sleek clean lines of a flashy car, the screech of tires and rumbling engines, the pump of adrenaline. It’s no wonder I ended up as an inbound marketing professional…

Wait… What??

What do these sweet rides have to do with inbound marketing? More than you think.

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How to Start a Blog For Your Landscaping, Lawn Care or Tree Service Company

Chad Diller

This article was originally published in the January 2017 edition of Turf Magazine, where Chad writes a monthly feature about sales and marketing for green industry companies.

 

Blogging for business is an essential marketing strategy that the majority of lawn and landscaping companies have not only put on the back burner, but took off and stowed away in the back corner of the warehouse behind that skid of old grass seed.

There may be some early adopters in the crowd, some late to the party, and others still honestly confused about why on Earth anyone would take the time to write blog articles on a continuous basis.

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7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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