Marketing & Sales Insight for the Lawn & Landscape Industry

Understanding Lawn & Landscaping Website Costs

Lindsey Getz

Your lawn or landscape company’s website is arguably the most important tool that you have to promote and support your business. A great website can do a tremendous amount of legwork in leading prospective clients to choose your business. And, let’s not underestimate your website as an effective recruiting platform.

Are you frustrated that your website doesn’t look as appealing as your competitors’ websites? Are you worried its poor performance warrants a redesign?

Of course, if you’ve started looking into website design costs, you might be a bit overwhelmed by what you see. The cost range appears to run the gamut. There are companies out there promising to build a website for just a couple of thousand dollars—and some that want you to set up a monthly subscription service with them.

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How Long Does it Take to Triple Your Lawn Care Leads? (3 Success Stories)

Chad Diller

There is one question I frequently get from company owners struggling to grow a lawn care business.

“How long will it take to triple our website leads?” 

If you are investing tens of thousands of dollars to get more lawn care customers, you don’t want to flush marketing dollars down the toilet (while wasting time and energy). 

You want a lot of leads. You want results.

Today, I am going to share what has been proven to work time and time again. These strategies worked when I directed marketing at a $13 million company and they have worked for our lawn care clients over the past 10 years.

(And I say that you should dream BIGGER than 3x your current results.)

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16 Lawn Care Lead Generation Strategies (Ranked Best to Worst)

Chad Diller

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

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The Biggest Challenges Faced by In-House Marketers at Lawn & Landscape Companies [Survey Results]

Chris Heiler

The following article was written by Lindsey Getz and based on a recent Landscape Leadership survey of 50 in-house marketers at lawn and landscape companies in the United States and Canada.

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Is marketing a struggle in your lawn and landscape business? 

If you’re a lawn care or landscape business owner or manager, you might feel disconnected from the marketing effort or unsure whether it’s actually achieving your big-picture goals. Perhaps you have an idea in your head of what the marketing efforts should be accomplishing but, if you’re honest with yourself, you aren’t overly invested in how it’s actually playing out.

If you’re handling your company’s marketing duties, you might sense that disconnect as well—but feel that others at the company don’t really understand or value your role. You might feel as though you’re off on your own.

Landscape Leadership recently conducted a survey of in-house marketers (at green industry companies) to pinpoint some of their most significant challenges. A sense that marketing efforts were disconnected from the company’s primary operations and overall vision was certainly conveyed in the results.

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4 Critical Steps After Buying a Lawn Care Business or Landscaping Company

Chad Diller

Meet Bob. 

  • Bob owns a landscaping company. 
  • Bob is buying a lawn care business to add more annual revenue. 
  • Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
  • Many of Bob’s new customers are going to cancel in the next year and find a new provider.
  • Bob is going to curse the day he wasted his money buying a lawn care business. 
Don’t be like Bob. Follow these four tips that he did not. Read More