Marketing & Sales Insight for the Lawn & Landscape Industry
- Bob owns a landscaping company.
- Bob is buying a lawn care business to add more annual revenue.
- Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
- Many of Bob’s new customers are going to cancel in the next year and find a new provider.
- Bob is going to curse the day he wasted his money buying a lawn care business.
Marketing problems at your lawn or landscaping company...they are plenty...
Lack of brand awareness...
Advertising/marketing campaigns that fall flat on their face.
Frustrating relationships with marketing agencies...
That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.Read More
Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:
- How do I know if I'm hiring a really great photographer?
- How much is this going to cost?
Those are great questions and we're going to give you some answers today. Stay tuned.Read More
You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company.
These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes.
Today, we're going to give you tips to help you make a great impression. Stay Tuned.Read More
You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.
But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.
Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.
So you finally reached the spot in your lawn care and landscaping business where you're ready to hire an in-house marketing person. But where do you find this person and what do you pay them? That's what we're going to talk about today. Stay tuned.Read More
Your lawn care business or landscaping company has grown a lot over the years. And through this process, you or one of your team has worn many hats.
One of these hats happens to be doing the marketing for your lawn care landscaping business. But there's a big problem.
You either don't have enough time or you're realizing now that you haven't done it really well.
Is it time to hire an in-house marketing person for your lawn care business or landscaping company? Should you hire a marketing agency? How does all of this work?
Those are really great questions and I'm going to help you start to answer them today. Stay tuned.Read More