Marketing & Sales Insight for the Lawn & Landscape Industry
Marketing a lawn care business often carries with it a degree of experimentation.
Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.
You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).
The following article was written by Lindsey Getz and based on a recent Landscape Leadership survey of 50 in-house marketers at lawn and landscape companies in the United States and Canada.
Is marketing a struggle in your lawn and landscape business?
If you’re a lawn care or landscape business owner or manager, you might feel disconnected from the marketing effort or unsure whether it’s actually achieving your big-picture goals. Perhaps you have an idea in your head of what the marketing efforts should be accomplishing but, if you’re honest with yourself, you aren’t overly invested in how it’s actually playing out.
If you’re handling your company’s marketing duties, you might sense that disconnect as well—but feel that others at the company don’t really understand or value your role. You might feel as though you’re off on your own.
Landscape Leadership recently conducted a survey of in-house marketers (at green industry companies) to pinpoint some of their most significant challenges. A sense that marketing efforts were disconnected from the company’s primary operations and overall vision was certainly conveyed in the results.Read More
- Bob owns a landscaping company.
- Bob is buying a lawn care business to add more annual revenue.
- Bob is going to mail out some transition letters to his new customers and plans to keep delivering “the same great service.”
- Many of Bob’s new customers are going to cancel in the next year and find a new provider.
- Bob is going to curse the day he wasted his money buying a lawn care business.
Marketing problems at your lawn or landscaping company...they are plenty...
Lack of brand awareness...
Advertising/marketing campaigns that fall flat on their face.
Frustrating relationships with marketing agencies...
That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.Read More
Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:
- How do I know if I'm hiring a really great photographer?
- How much is this going to cost?
Those are great questions and we're going to give you some answers today. Stay tuned.Read More