Inbound Marketing & Sales Insight for Green Industry Companies

How to Start a Blog For Your Landscaping, Lawn Care or Tree Service Company

Chad Diller

This article was originally published in the January 2017 edition of Turf Magazine, where Chad writes a monthly feature about sales and marketing for green industry companies.

 

Blogging for business is an essential marketing strategy that the majority of lawn and landscaping companies have not only put on the back burner, but took off and stowed away in the back corner of the warehouse behind that skid of old grass seed.

There may be some early adopters in the crowd, some late to the party, and others still honestly confused about why on Earth anyone would take the time to write blog articles on a continuous basis.

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7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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Your Expert Guide to Hiring & Working with an Inbound Marketing Agency

Chris Heiler

This article provides an in-depth overview of what it is like to work with a digital marketing agency like Landscape Leadership as well as tips and advice on hiring the best agency for your lawn and landscape industry business.

This is a long article! Because of this, we've broken it into sections you can jump to directly by clicking the Content links below.

If your company is considering hiring a marketing agency, we hope you find our insight helpful.

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Should You Hire a Local Marketing Agency? 4 Important Considerations

Chris Heiler

The question, "Should we hire a local marketing agency?", is one we are often approached with during discussions with our potential clients. It's a great question that deserves heavy consideration as you move towards hiring an outside provider that will help support your company's marketing efforts. Hiring a marketing agency is a big step – so approach the potential relationship from all angles.

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4 Tips For Getting Your Agency Relationship Off To A Great Start

Chris Heiler

So you’ve hired a digital marketing agency!

Congratulations.

If everything goes according to plan, you’re well on your way to boosting your website traffic, increasing the number of leads and opportunities in your sales pipeline, and making more sales that will grow your business overall.

You’re probably eager to get under way and start seeing results, dammit — results!!! And you will. But the first month of your engagement with your new agency will build the foundation of your relationship, which will produce those results over time.

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