How to Set SMART Marketing & Sales Goals [Smarketing Talk Ep. 12]

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Smarketing Talk Podcast with Chris Heiler

 

Show Notes

Upcoming events:

September 16 –Find, Recruit and Retain Top Talent: Teleseminar with Jeffrey Scott and Chris Heiler

September 23 – The Matchmaker: How to Connect with Online Buyers through the World’s Largest Search Engine, webinar hosted by Lawn & Landscape, presentation by Chris Heiler

Setting SMART Goals

Read the entire article on HubSpot's blog. They also have a free template you can download to track your goals.

From HubSpot:

Goals are great -- they help us prove how effective we are, keep us focused, and push us to be better. The thing is, though, goals are totally useless if they're not grounded in reality. That's why it's critical to set SMART goals. (You're about to find out that SMART is an acronym, but your goals should still, indeed, be "smart.") Here's what we mean by setting a SMART goal:

  • Specific -- Do set real numbers with real deadlines. Don't say, "I want more visitors."
  • Measurable -- Do make sure that you can track your goal. Don't hide behind buzzwords like "brand engagement" or "social influence."
  • Attainable -- Do work toward a goal that is challenging but possible. Don't try to take over the world in one night.
  • Realistic -- Do be honest with yourself, because you know what you and your team are capable of. Don't forget any hurdles you may have to overcome.
  • Time-bound -- Do give yourself a deadline. Don't keep pushing towards a goal you might hit "some day."

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