Marketing & Sales Insight for the Lawn & Landscape Industry

About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

“They had no clue how much a patio/lawn program costs.”

“We don’t even do [insert service]!”

“Ugh! They’re not even the decision-maker!”

Sound familiar? Do you ever get the feeling that your lawn care or landscaping prospects are clueless tire-kickers that just eat up all of your precious time?

Maybe the problem isn’t your prospect. Maybe your website does a lousy job of disqualifying bad-fit leads.

My wife and I were friends for an excruciating period of time until I got the first date. 

When it did happen, I did not want to disappoint her. 

✅ Dancing in the cold to our favorite songs at the park. 

✅ Checking off her bucket list item of “flying a plane” with a flight lesson. 

✅ Poetry.

✅ Candlelit dinner.

This hopeless romantic pulled out all of the stops. No way was I letting this one get away. And the romantic gestures continued. If we ever meet, ask me to tell you the story of how I eventually proposed to her. 

When it comes to how you treat your new lawn care or landscaping customers, it may be good to take a lesson from this.

If you scour the interwebs searching for information on how best to raise your prices you'll find plenty already written. I thought I'd share my insight and hopefully add to what you've already learned about raising prices.

As usual, my take isn't always in lockstep with other experts and commentators in the lawn and landscape industry so hopefully I'll open your mind to some other ways to think about your pricing.

(Here's a teaser video with 1 example of each of the 10 tips mentioned below. Read on for 30 more tips.)

Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.

I’ve made a few general observations…

• The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue. 
• Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
• And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).

None of these things are bad. However, these landscaping marketing strategies may not apply for companies with an annual revenue of over $2M or for companies pursuing aggressive growth goals. These tips are aimed at the bulk of the landscape industry, small startup businesses.

Just like you don’t want to be Just Another Landscaper, I don’t want this to be just another article about marketing for landscapers. These are not basic tips. They are specifically for companies that plan on surpassing $2M in annual revenue (or are well past it already).

Lots and LOTS of landscaping leads...just how many?

Try 146 leads per month from Organic website traffic... PLUS another 236 landscaping leads per month from Google Ads. 

That's almost 4,600 in just ONE year!

How did we help Ground Source Landscaping in Orlando, FL become a landscaping marketing success?

Find out in today's video case study.

Do you WISH you could get 30x more lawn care leads each month?

Do you WISH you could DOUBLE $1M of lawn care business and turn it into $2M in just 18 months? 

And what if that wasn't just an increase for this year, but meant more recurring revenue? That's makes that extra $1M in lawn care sales even more exciting!

Today, I'm going to share a case study with you on how one Memphis-based company became the master of their lawn care marketing success.

Want some tips to grow your lawn care business? Here they are...as you WISH!

Boy, I really dated myself with this article's title. And, thankfully for you, have made many, many mistakes related to pricing lawn and landscaping services over these 25 years for you to learn from.

You're welcome :)

I tried to group these insights into three buckets for easier consumption.

First, my biggest insight: While pricing is the most important factor related to your company's profitability, price is not the most important factor when it comes to making a sale. That should be good news.

Here are 24 more...

What does it take to find a great lawn care salesperson? Well, that's a loaded question...

Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?

Luckily for you, I know a guy...

Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers! 

Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.

Stay tuned...