Marketing & Sales Insight for the Lawn & Landscape Industry

Here are 25 Lessons I've Learned About Pricing Lawn and Landscaping Services Over the Past 25 Years

Chris Heiler

Boy, I really dated myself with this article's title. And, thankfully for you, have made many, many mistakes related to pricing lawn and landscaping services over these 25 years for you to learn from.

You're welcome :)

I tried to group these insights into three buckets for easier consumption.

First, my biggest insight: While pricing is the most important factor related to your company's profitability, price is not the most important factor when it comes to making a sale. That should be good news.

Here are 24 more...

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VIDEO INTERVIEW: Build a Great Lawn Care Sales Team (Recruiting Tips from a $8M Company)

Chad Diller

What does it take to find a great lawn care salesperson? Well, that's a loaded question...

Seriously though, how do you build a great lawn care sales team? If you have all of the organizational pieces in place, where do you find these people?

Luckily for you, I know a guy...

Adam Zellner is the VP of Sales for Oasis Turf & Tree, an $8M lawn care company in the Cincinnati area which services over 13,000 customers! 

Adam and I often have great, candid conversations about how to sell lawn care. Today, he shares some of his sales recruiting tips to help you find salespeople to grow your lawn care business.

Stay tuned...

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VIDEO: Reasons Companies Waste Landscaping & Lawn Care Leads

Chad Diller

Let's just assume you DO get landscaping and lawn care leads but those leads don't equal landscaping or lawn care sales. That sucks.

In the past 20+ years I've been in the lawn and landscape industry, I've seen this happen from 7 common reasons. Today, I'm going to talk about these lawn and landscaping sales problems and give you tips to close more business.

Stay tuned...

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Let's Talk About Why Businesses Fail (and, 3 Indicators to Avoid)

Chris Heiler

Let's talk candidly about this global pandemic and what it could mean to your business.

Difficult times are ahead for many of our lawn and landscape industry brethren as they will struggle to regain a foothold in the – hopefully near – post-pandemic economy. Let's face it, there's a "new normal" waiting around the corner.

All of us owners of businesses will face stiff challenges. Like being a small business owner doesn't have enough challenges already, right?!?!

But, that's the reality we're all facing.

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VIDEO: How to Sell Landscaping Virtually - Tips for Meetings

Chad Diller

Selling landscaping work has radically changed in a short period of time. The COVID-19 pandemic has forced us to adapt in how we communicate. You, your customers, and prospects are becoming more and more comfortable with this.

So how do you sell landscape work over video? It can be incredibly awkward and you may not be used to this. 

Well, I've been successfully selling over video for the past 3+ years. I want to share my process with you because it will work for you.

Here's some video meeting sales tips for before, during, and after your virtual sales meetings. 

Stay tuned...

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VIDEO: Landscaping Marketing Videos to Get Ideal Customers & Jobs

Chad Diller

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

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How the Perception of EXCLUSIVITY Can Make You More Money

Chris Heiler

I've written extensively about being Just Another Landscaper and the concept of the Mediocre Middle, where undifferentiated firms battle it out for the thinnest of margins.

Contrast this with the most successful companies who thrive on the outer edges of the bell curve, turning a substantial profit year after year.

Read this article for a refresher.

In this post I will discuss the concept of "exclusivity", especially as it relates to moving up-market – away from the Mediocre Middle – as you service a more affluent clientele.

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