Inbound Marketing & Sales Insight for Green Industry Companies

10 Least Expensive But Effective Marketing Tactics for Landscaping and Lawn Care Companies

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column about sales and marketing tips for landscaping and lawn care companies.

 

As the keystone business principle states, “You gotta’ spend money to make money.” Savvy business owners of lawn care and landscaping companies plan ahead and make sure a portion of their annual revenue gets allocated to their marketing budget.

Aggressive budgeting along with smart initiatives that can be measured are common traits you’ll find when looking to our industry’s leaders.

But what happens when you “gotta spend money”, and don’t “gotta” lot to work with? Some marketing initiatives come at a premium price and you have to be careful not to waste those dollars you and your team works so hard to bring in.

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Assignment Selling: 3 Ways to Leverage Your Marketing Assets Throughout Your Sales Process

Chris Heiler

If you’ve been subscribed to our blog or following our writing for any period of time you know how passionate we are about lawn and landscape industry companies using content marketing.

We’ve written in-depth about how content – like a blog – can attract massive amounts of new traffic (and potential customers) to your website. We’ve also written about how you can use content “offers” to turn website visitors into leads for your company.

Traffic is great. Leads are awesome. But what about $$$SALES$$$?

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Getting Started With CRM Software For Your Lawn Care or Landscaping Company

Chris Heiler

This article first appeared in the January 2017 issue of Lawn & Landscape magazine.

CRM (customer relationship management) software is a category of software designed to help businesses of all sizes manage customer and prospect data, store past interactions with customers and prospects, and automate sales tracking, reporting and forecasting.

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Customer Referral Programs: Tips & Examples for Landscaping, Lawn Care and Tree Service Companies

Chad Diller

There’s no sense arguing the point: Customer referrals are one of the best sources to grow your lawn care, landscaping or tree service company.

Industry peers concur that referrals close at a higher rate than most other marketing mediums and the customers that result also are more easy to retain.

I’ve been in the green industry for about 20 years now and have personally had the opportunity to take a referral program delivering mediocre results and see it become a business development powerhouse for a sales team.

I’ve also seen my share of what companies offer up for their customer referral programs and had a little glimpse into what they do to promote them.

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5 Practical and Effective Cross-Selling Strategies to Earn More Revenue From Your Current Customer Base

Chad Diller

It takes more time, energy, and marketing dollars to find a new customer than to sell more work to an existing customer who is already sold on how great your landscaping, lawn care, or tree care services are. But yet, winning new customers is what seems to get a ton of attention when green industry companies empty their marketing wallet.

While it is true that your business needs to keep aggressively pursuing new customers, it’s just as important to make sure you’re not missing easy cross-selling opportunities with your existing customers.

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The Fine Art of Positioning (or, How to Differentiate Yourself From All the Generalists in the Lawn & Landscape Industry)

Chris Heiler

I recently outlined three steps to take when opportunity for growth exceeds your company’s capacity for production. Take a look around the lawn and landscape industry (or in the mirror) and you know what a problem this has become.

The third step involved the critically important – but mostly overlooked – strategy of “positioning”.

In this article we’ll dive deeper into positioning and how to go about applying this principal to your lawn and landscape industry business.

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3 Steps to Take When Opportunity for Growth Exceeds Your Capacity for Production

Chris Heiler

2016 is proving to be a strong year for the lawn and landscape industry, including the roster of companies we work with.

One thing seems to be clear: Finding and selling work is not an issue right now. However, the lack of production capability (i.e.- labor) to support the increase in sales is limiting the growth of many companies.

This single point has been communicated to me personally by our clients more than any other over the past six months. Does it ring true for your company?

Instead of complaining more about the lack of qualified labor – as is typical for our industry – let’s have a frank discussion about growth.

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Our Best Marketing Ideas for Tree Service Companies

Chad Diller


Good news, good ideas
do grow on trees. If you want to watch your tiny, sprouting tree service grow into a majestic tower of marketing prowess, it can happen. If you want to watch your withered, shriveled up tree service marketing ideas bud forth into life, that may be possible.

Over the past couple decades I’ve been involved in the Green Industry. I’ve held roles in production, selling and marketing. I’ve seen lots of horrible, average, and downright awesome methods of marketing for tree services. Some I’ve stumbled upon on my own, some from tree service industry experts, and a few learned from painful, personal mistakes.

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