Your Marketing Partner
We understand how to get — and keep — your business in front of your prospects and customers. That's why companies like Schill Grounds Management in Northeast Ohio trust Landscape Leadership to help them grow their businesses.
As an inbound marketing agency, Landscape Leadership offers a full scope of digital marketing and advertising services to a variety of green industry companies across the country, including:
- Landscape contractors offering residential landscape design/build and maintenance services
- Commercial landscape management and maintenance companies
- Lawn care operators
- Landscape lighting contractors
- Landscape architecture and design firms
- Retailers like garden centers
- Nurseries and plant wholesalers
- Manufacturers, software companies and other green industry vendors
If you work in the green industry — or sell to green industry companies — then get in touch with us about your marketing needs.
Does this sound like you?
For perspective, the companies we work with range in annual revenue from $1 million to $30 million and above. Our average client does about $8 million in annual revenue. Here are other characteristics shared by our clients:
- All have a digital marketing budget of at least $24,000 annually. The majority will spend more than $36,000, some up to $70,000 annually.
- Most companies we work with have existing in-house marketing support, often a "marketing director" or "business development director."
- Our clients have a CEO, owner and/or leadership team actively engaged in our inbound marketing program and allow us a "seat at the table" when it comes to their company's marketing and sales strategy.
- Are leaders in their local or regional market
- Take tremendous pride in offering a high-quality service or product
- Are innovative in all aspects of their business, with a strong company culture
Sound like your company? Get in touch.
Why our clients hire us
First, with our background in the green industry, our team understands your type of business, seasonality in the industry, your challenges and your customers. We speak the same language.
Second, this can often be a question of hiring in-house versus looking to an outside vendor – like an agency – for marketing support. This is an important question many companies in our industry struggle with today.
Many of our clients have existing marketing support in-house, although this person is seldom dedicated only to marketing tasks. In fact, this person is typically in more of a support role for the sales team or even administrative team. This person's role is stretched thin between departments leaving little time and resources for actual marketing activities. Sound familiar?
With marketing and technology rapidly evolving – especially online – companies realize there is only so much they can handle in-house today. For this reason they look to an agency like Landscape Leadership as a partner.
Why hire an agency?
There are numerous advantages to partnering with a marketing agency versus hiring exclusively in-house. Here's a look at just a few:
- Cost. Hiring an agency can actually cost a company less than hiring in-house. The reality is that you will need to pay top dollar for elite in-house marketing talent. An intern won't cut it today. Chances are the salary you will need to pay will be higher than the annual retainer you pay an outside marketing agency.
- Team. When you hire an agency like Landscape Leadership, you're hiring an entire expert team of professionals, not a single individual.
- Expertise. Good luck finding a single individual with the experience and specialized knowledge needed to implement a fully integrated program that includes content marketing, social media, SEO, advertising, email marketing, web design and analytics. A digital marketing team like Landscape Leadership will have all of these capabilities (and more).
- Experience. It's hard to find in-house help with the marketing expertise you need plus experience in and knowledge of the green industry. You need both — and that's exactly what Landscape Leadership brings to the table.
- Time. One person cannot possibly do everything required to execute a sophisticated strategy in today's new age of marketing.
- Retention. It's hard enough finding an in-house marketing superstar, but keeping them happy and on your team for the long haul is even more difficult. The reality is that your top talent is going to move on to bigger and better opportunities, leaving you in the endless cycle of recruiting and training.
- Administration. Hiring, training, payroll, benefits, taxes… The list goes on. It's a pain having employees! Hiring a marketing agency is a much simpler, less painful process.
Does your company struggle with any of the following items?
- Creating (and following) a logical and comprehensive marketing strategy and plan year over year — commitment is key
- Updating your website and social media in a timely fashion
- Ranking on the first page of search results for important local search terms related to your business
- Finding the time to create truly relevant and helpful content, including blog posts, news releases, video and newsletters
- Effectively communicating via email with your customers and prospects on a regular basis…without spamming them
- Converting your website visitors into true leads your sales team can follow up with
- Measuring and reporting on the most important marketing and sales metrics that impact your business— truly tracking the ROI of your efforts
These are the problems we solve for our clients. Landscape Leadership offers a wide range of digital marketing and advertising services including strategy development, website design and development, content marketing, search engine optimization (SEO), social media management, email marketing and analytics.
Our pricing will obviously vary based on scope of services provided to each client, but we can offer you some perspective.
First, Landscape Leadership is very much a retainer-based marketing agency, not project-based like a web design company. For this reason, we typically do not take on website design-only projects. Our clients are long-term partners, not one-off projects like a website or logo design.
We're very similar to a landscaping company who will only offer their landscape design/build services to a client with the potential for a maintenance contract upon completion of the project.
Our clients retain us on a monthly basis, and we provide ongoing services for a set amount each month. Our average retainer is $3,000 per month, but we do have clients closer to $2,000 per month while others are over $5,000 each month.
Every client has different monthly deliverables based on their overall marketing strategy. Our retainers include specific deliverables each month, which can include:
- Writing and publishing a specific number of blog posts each month
- Creating content like case studies, buying guides, newsletters and video
- A specific number of hours each month for social media management, SEO, website updates, etc.
- A monthly advertising budget
- Monthly reporting and client meetings
It's important to us that all our clients clearly understand what they are paying for each and every month. The transparent way we structure and deliver our services gives our clients a great deal of confidence and trust in us as their partners.
If you have more specific questions about pricing and how we structure our retainers, feel free to reach out to us.
Let's get started!
Are you ready to have a conversation with us? Hop over to our handy Contact page and complete the web form. You can also email us at firstname.lastname@example.org or give us a call at (800) 681-9169.