The 9 Most Important SEO Tasks You Can (& Should) Do In-House [Smarketing Talk Ep. 10]

Show Notes

Here are the 9 SEO basics we discussed:

1. Move your website to a content management system (CMS) like Wordpress or HubSpot.
2. Add Google Analytics to your website.
3. Register your company's domain name at least two years into the future.
4. Claim and update your Google My Business listing.
5. Add your business to other popular online local search directories like Yelp, Angies List, etc. (We recommend using Yext for this)
6. Develop a formal process for soliciting customer reviews.
7. Review your inbound link profile. 
8. Optimize your website's pages for your most important local keyword phrases.
9. Start publishing a blog and other useful content on a regular basis.

Here are some resources that should be useful:

• Check out the Switzer's Nursery and Landscaping website.
• My rants on shady SEO providers. Here and here.
• 7 SEO Quick-Fixes for Your Lawn Care or Landscaping Websites
• Setting Expectations: Hiring Digital Marketing and SEO Help
• 5 Critical SEO Mistakes to Avoid on Your Website
• Here's a quick way to find who's linking to your website.
• 5 Ways to Add More Local Search Terms to Your Website
• SEO Basics for the Green Industry
• How to Rank #1 on Google Places
• How to use keywords the right way on your website

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