Marketing & Sales Insight for the Lawn & Landscape Industry

(Here's a teaser video with 1 example of each of the 10 tips mentioned below. Read on for 30 more tips.)

Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.

I’ve made a few general observations…

• The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue. 
• Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
• And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).

None of these things are bad. However, these landscaping marketing strategies may not apply for companies with an annual revenue of over $2M or for companies pursuing aggressive growth goals. These tips are aimed at the bulk of the landscape industry, small startup businesses.

Just like you don’t want to be Just Another Landscaper, I don’t want this to be just another article about marketing for landscapers. These are not basic tips. They are specifically for companies that plan on surpassing $2M in annual revenue (or are well past it already).

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.

Marketing problems at your lawn or landscaping company...they are plenty...

Lack of brand awareness...

Advertising/marketing campaigns that fall flat on their face.

Frustrating relationships with marketing agencies...

Unqualified leads...

That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

• How do I know if I'm hiring a really great photographer?
• How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.