Inbound Marketing & Sales Insight for Green Industry Companies

10 Least Expensive But Effective Marketing Tactics for Landscaping and Lawn Care Companies

Chad Diller

This article was originally published in Turf Magazine, where Chad writes a monthly column about sales and marketing tips for landscaping and lawn care companies.

 

As the keystone business principle states, “You gotta’ spend money to make money.” Savvy business owners of lawn care and landscaping companies plan ahead and make sure a portion of their annual revenue gets allocated to their marketing budget.

Aggressive budgeting along with smart initiatives that can be measured are common traits you’ll find when looking to our industry’s leaders.

But what happens when you “gotta spend money”, and don’t “gotta” lot to work with? Some marketing initiatives come at a premium price and you have to be careful not to waste those dollars you and your team works so hard to bring in.

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Assignment Selling: 3 Ways to Leverage Your Marketing Assets Throughout Your Sales Process

Chris Heiler

If you’ve been subscribed to our blog or following our writing for any period of time you know how passionate we are about lawn and landscape industry companies using content marketing.

We’ve written in-depth about how content – like a blog – can attract massive amounts of new traffic (and potential customers) to your website. We’ve also written about how you can use content “offers” to turn website visitors into leads for your company.

Traffic is great. Leads are awesome. But what about $$$SALES$$$?

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The Snowball Effect: How 5 Green Industry Companies Grew Their Website Traffic by 2.5x

Chris Heiler

I promise to keep this blog post short. In return I want you to spend a few minutes reviewing the graphic below.

These charts are showing the website traffic growth (measured by "visits") for five companies we've been working with over the past three years. Traffic growth is tracked from January of 2014 through what we project for January of 2017. So three full years of data.

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How to Start a Blog For Your Landscaping, Lawn Care or Tree Service Company

Chad Diller

This article was originally published in the January 2017 edition of Turf Magazine, where Chad writes a monthly feature about sales and marketing for green industry companies.

 

Blogging for business is an essential marketing strategy that the majority of lawn and landscaping companies have not only put on the back burner, but took off and stowed away in the back corner of the warehouse behind that skid of old grass seed.

There may be some early adopters in the crowd, some late to the party, and others still honestly confused about why on Earth anyone would take the time to write blog articles on a continuous basis.

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7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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Hiring a Freelance Writer for Your Landscaping Blog: Cost and Other Considerations

Chad Diller

The pathway to revenue-decline hell is paved with good intentions. You’ve known your landscaping company should be blogging because it’s one of the best things you can do to get quality sales leads through your website. Heck, you may have even put a few articles on there but just can’t seem to find the time or resources to keep it going.

You’d love to hire an agency to rebuild your landscaping website and blog about topics people love, but the cost just simply isn’t in your budget yet. Do you put the company blog on the back burner until then? Should you get your busy sales team to write blog articles for you? Is there anything you can do? Anyone to help?

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Advertising Tree Care Services in an Online World

Chad Diller

I’m going to go out on a limb here and say that when it comes to advertising tree care services most companies cannot see the forest for the trees or have been barking up the wrong tree for years. Trying to figure out the perfect recipe for growing your tree care service is often met with paralysis of analysis and well-intentioned failures.

You may know the perfect tactics to manage Magnolia menaces or properly prune a prized Prunus, but when it comes to finding the best advertising for tree service offerings, you’re just plain down stumped.

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