Salt & Soil Garden Co.

The challenge

Cheryl Wethington was an integral part of the Landcrafters team. This was a brand that Landscape Leadership® partnered with for over three years, leading to a successful sale to a national commercial landscape firm.

However, this acquiring company didn't want to serve residential clients. This created an opportunity for Cheryl and select team members to begin a new journey with the residentially focused new brand, Salt & Soil Garden Co.

Since we saw several years of shared success, we knew that we would have a great challenge to assist them in this journey!

Some things Cheryl wanted to accomplish were:

Create new branding that would stand out
Develop a new website to attract local homeowners and build out their team
Diversify lead generation initiatives

What Cheryl has to say

"Absolutely love working with Chad, Kyle, and the broader Landscape Leadership team. We have worked with them for many years under Landcrafters, Inc. and are now using them again as we rebrand our residential portfolio to Salt & Soil Garden Co.

They have been amazing working through the transition, the website, all the marketing and changes, and it has all happened seamlessly and with ease. I would highly recommend them to anyone looking for marketing. They absolutely knocked it out of the park with our complete rebranding. They are amazing, truly top tier.

Services we provided

Here are the various services used in their customized strategy.

Positioning & Messaging

We developed a messaging framework that speaks more empathetically to the challenges faced by residential customers.

Website Redesign

We built a customized website optimized for search engines and lead generation. Every page welcomes visitors with high-quality, customer-focused content.

Content Marketing

Experienced green industry writers created in-depth blog content to help prospective customers research their options while also increasing organic search traffic.