Marketing & Sales Insight for the Lawn & Landscape Industry

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

Imagine a tool that made selling landscaping and lawn care services a lot easier. AND imagine your landscaping company or lawn care business spent thousands of dollars on this tool and your salespeople didn't know it existed or how to use it.

Good news. I have not 1, but 5 tools for getting MORE landscaping and lawn care customers with LESS aggravation.

Stay tuned...

Whether you sell commercial landscaping, residential landscape design, or even lawn care treatment programs, many of your ideal prospects have something in common. 

They’re networked professionals — executives, board/committee members, property managers, company owners, salespeople themselves...you name it. 

They also know a lot of other people just like them.

Making new connections and developing meaningful relationships with these ideal prospects can be a particular challenge, particularly in the post-pandemic business world.

About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

Videos are one of the most impactful marketing and recruiting assets in the green industry.

They can make your landscaping or lawn care company appear to be on a whole other level than your competitors.

The right video can make job seekers excited about a rewarding career with your organization. 

Or, if the videos aren’t great...they can have a very unfortunate effect.

Prospective customers can raise their critical eyebrows and wonder why you would ever create a video so cringe-worthy. 

Job seekers can be unimpressed and turned off. 

In the mind of that ideal prospect or job recruit, you’ve suddenly lost all credibility. 

Maybe you are remembering some examples right now. Maybe they’re on your website….ouch…

Marketing problems at your lawn or landscaping company...they are plenty...

Lack of brand awareness...

Advertising/marketing campaigns that fall flat on their face.

Frustrating relationships with marketing agencies...

Unqualified leads...

That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...