Inbound Marketing & Sales Insight for Green Industry Companies

How to Get More Positive Online Reviews For Your Green Industry Company

Chad Diller

Getting lots of good online reviews for your landscaping, lawn care or tree service company will absolutely affect your company’s bottom line. It means more website traffic, more leads and more sales.

Reviews are not only extremely important to your prospective customers and your company’s success, but also to search engines.

But just how important?

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7 Lessons I Learned in My First 5 Months with a Marketing Agency

Chad Diller

Being in the green industry wasn’t my original plan, even though I was shoving around a wheelbarrow at a young age.

However, after about 20 years I’ll have to admit, it’s worked out pretty well for me. Who would have known when I was spraying lawns in 1998, I’d find a career I love, decades later.

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The Good, Bad and Ugly of Online Reviews for Landscaping Companies, Lawn and Tree Care Services

Chad Diller

Certain marketing experiences are etched into my brain. One such story is a tale of an industry pal, Butch. He owns a lawn care company in the midwest and I’ve gotten to know him over a number of years, hanging out at industry conferences and swapping war stories and marketing tips. He loves his business and team and truly cares about his customers.

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Advertising Tree Care Services in an Online World

Chad Diller

I’m going to go out on a limb here and say that when it comes to advertising tree care services most companies cannot see the forest for the trees or have been barking up the wrong tree for years. Trying to figure out the perfect recipe for growing your tree care service is often met with paralysis of analysis and well-intentioned failures.

You may know the perfect tactics to manage Magnolia menaces or properly prune a prized Prunus, but when it comes to finding the best advertising for tree service offerings, you’re just plain down stumped.

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The Best Ways to Advertise a Landscaping Business in the Digital Age

Chris Heiler

We get lots of questions about the best ways to advertise a landscaping or lawn care business in this new digital age. Questions like "Is radio and print advertising still relevant?", "Should we pay to be on Angie's List?" and "Does Facebook advertising actually work?".

All good questions, my friends.

Let's address the best ways to advertise a landscaping business by first making an important distinction between advertising and marketing.

Advertising is a form of marketing – they are not one in the same – and the terms should not be used interchangeably.

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How to Use Houzz for Marketing Your Landscaping Business: An Expert Guide

Lauren Dowdle

Ask any landscape contractor what sells his design services, and he’ll probably tell you “project photos.”

While social media sites like Facebook can be a good way to showcase your photos, you can’t guarantee the people looking at them are actually on the hunt for a landscaper. But that’s not the case with Houzz.

“Houzz is the place for people who are actively looking for help with their landscape projects,” says Liza Hausman, vice president of industry marketing and community at Houzz. “They are looking for ideas and landscaping professionals to help them with their projects.”

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