Marketing & Sales Insight for the Lawn & Landscape Industry

In the past 20+ years that I’ve been in the lawn and landscape industry, I’ve noticed a growing trend in which many lawn care companies and even some landscapers are adding pest control services to their offerings.

After all, if you are already maintaining your customer’s property as a trusted partner, why not offer them more ways you can help them while growing your lawn care or landscape business with a highly-profitable new service line?

Personally, I worked at a full-service firm that added, inside-out pest control services. It was so successful that it grew to about $1.2 million in annual revenue in just about seven years. It was also one of our most profitable departments with the lowest cancellation rates.

Have you ever won a large landscape maintenance bid, or landed a huge design/build project, and your immediate thought was, “Oh shit…”?

“Oh shit… did I estimate this accurately?”

“Oh shit… now we have to hire more people.”

“Oh shit… how will we fit this in our production schedule?”

I know the feeling. When I operated my landscape design firm years ago I loved selling the “big idea” (and collecting the deposit check) but dreaded what came after. That’s when all the second-guessing began.

With this in mind – and assuming I’m not the only landscape professional to have felt this way – I want to discuss the subject of “client concentration” and offer a practical framework which I think can keep many of you from potential and unnecessary financial stress. And, maybe more importantly, personal stress.

Marketing problems at your lawn or landscaping company...they are plenty...

Lack of brand awareness...

Advertising/marketing campaigns that fall flat on their face.

Frustrating relationships with marketing agencies...

Unqualified leads...

That’s just the tip of the iceberg. Now before you spiral into depression, take solace in one reality.

"Ugh...we have accounts and projects that are sucking the life out of our team. As if this isn't frustrating enough, we're also not making money on these!"

Sound familiar? It happens to most landscaping companies. Did you know that you can actually create landscaping marketing videos to get the ideal customers and jobs to replace these bad-fit customers?

I'm going to share how we helped one of our clients create a video to attract the right kind of landscape maintenance work but these same principles will work for any type of leads you want more of.

Stay tuned...

Do you want to create landscaping or lawn care marketing videos?

Are you worried that, despite your best efforts, your videos will end up being unoriginal and unengaging?

Well, by understanding these two very important concepts, you will be on your way to creating videos that will make your prospects want to buy from YOU instead of your competitors. Stay tuned.

Whether you're just joining us for the first time or you've been watching the videos in this series about photography for lawn care or landscaping businesses, you probably have a few questions:

• How do I know if I'm hiring a really great photographer?
• How much is this going to cost?

Those are great questions and we're going to give you some answers today. Stay tuned.

You wouldn't show up for a first date not looking your best. The same should also be true when it comes to a photo shoot for your lawn care or landscaping company. 

These are two very, very important components to make sure that you get outstanding images for marketing or recruiting purposes. 

Today, we're going to give you tips to help you make a great impression. Stay Tuned.

You wouldn't show up to your lawn care client's house without the materials you need and you wouldn't show up to transform a backyard with an amazing landscape design project without having a plan.

But unfortunately that's what happens a lot in the lawn care and landscaping industry. Companies engage with photographers and don't really have a great plan of action in place.

Today, we're going to share our top secret plan to get great photography for your lawn care or landscaping company. Stay tuned.

If someone would ask you the question, "What's the best work that you've done?", what are the landscaping projects or lawns you care for that come to mind? These are the locations that you would want to include in your portfolio or an image gallery on your website. However, when choosing properties, it's important to:

• pick the right locations to attract your ideal customer
• shoot them in the best lighting to make your images not appear average
• and hire a photographer that understands how you'll use these in your landscaping marketing

Today, we're going to show you how to do just that. Stay tuned.