Marketing & Sales Insight for the Lawn & Landscape Industry

When you think about your lawn care or landscaping company's brand, the last thing you would ever want to be seen as is average. But unfortunately that describes the majority of companies in our industry.

One of the ways that they reinforce this average perception is by using stock photography or amateur photos. So today, I am going to introduce you to one of my friends, Mike Miville, who does a lot of photo shoots for our clients at Landscape Leadership.

We're going to talk about some of the most powerful images that you would use on your website and how you can make them not just look average, but WAY above average.

Stay tuned.

Are you struggling with removing Google reviews? Are there bad (BOGUS) reviews for your lawn care or landscaping company that you feel ought to be deleted?

Unfortunately, it’s not easy to make this happen. There are a lot of cases, where it would seem completely fair to remove bad reviews for your landscaping or lawn care business, but it’s actually not a violation of Google’s policies.

However, some can be easily removed. Today I'm going to show you how. 

Stay tuned.

I've written extensively about being Just Another Landscaper and the concept of the Mediocre Middle, where undifferentiated firms battle it out for the thinnest of margins.

Contrast this with the most successful companies who thrive on the outer edges of the bell curve, turning a substantial profit year after year.

Read this article for a refresher.

In this post I will discuss the concept of "exclusivity", especially as it relates to moving up-market – away from the Mediocre Middle – as you service a more affluent clientele.

Well, it happened..."Oh cool. I got to review...Huh? That's nice." (puts phone away and forgets about it)...

Or maybe it went a little something like this..."Oh No, you didn't Mr. Jones!" (furiously typing)...

Reviews on Google. You're going to get them. Good, bad and UGLY. Today I am going to break down how you should respond in every situation. Stay tuned.

Are you frustrated because you don't have enough good Google reviews for your business? You have hundreds, maybe thousands of happy lawn care and landscaping customers, but where are their reviews? 

Today I'm going to show you a proven method to get hundreds of great Google reviews for your lawn care landscaping business. Stay tuned.

This series of videos highlights both good and bad decisions when it comes to the words you choose for the homepage of your lawn care and landscaping website. 

What makes your company unique? If I asked you to list a handful of traits that, in total, truly differentiated you from your competitors, what would you write down?

I would guess that your list of traits would be very similar to those of our clients we've taken through this same exercise. It might look like this:

• The quality of our work is better
• Our customer service is better
• We offer better pricing
• We are more dependable
• We are more professional
• Our staff is more educated
• Our staff has more experience
• We have better relationships with our vendors
• We have more personal relationships with our clients

"Better" is subjective.

And "more better" is never a sound business strategy.¹

In my last article, "Squashing the Full Service Myth", I called bull shit on this idea that your customers want a one-stop shop for all their outdoor needs.

I can summarize it like this:

If "full service" is your company's calling card then you are undifferentiated to the point you are easily replaceable by any competitor claiming the same.

"Full service" is not a strategy, my friends. I think of it more as a "happy accident" you've either intentionally or unintentionally grown into.

While offering every service under the sun may seem like an ideal way to grow top line revenue (spoiler: it's not), this approach to diversification will undoubtedly limit your profit potential.

Here's a topic that might ruffle some feathers.

It's what I call the "Full Service Myth". It's pervasive throughout the lawn and landscape industry.

It sounds something like this:

"Our customers want a one-stop shop."

I call bullshit on that.