Marketing & Sales Insight for the Lawn & Landscape Industry

4 Additional Ways to Position Your Company (and Create a Unique Selling Proposition)

Chris Heiler

To be "well positioned" is to be known for something. That is, unique in the mind of your prospects and customers.

In contrast to this are the majority of companies in the lawn and landscape industry who are undifferentiated and indistinguishable from each other. "Just Another Landscaper", as I like to say.

As I'm sure you're well aware, many companies in our industry – maybe even you – are not making the money they could be. A lack of profitability is a symptom of a positioning problem and a weak – or non-existent – unique selling proposition (USP).

Making more money (i.e. profit) begins with a thoughtful positioning strategy for your business. Only in rare cases does it happen by accident.

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40 Ways to Use Lawn Care & Landscaping Videos (So They Actually Get Noticed)

Chad Diller


About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...

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13 Website Elements (with Examples) That Disqualify Bad Landscaping & Lawn Care Leads

Chad Diller

“They had no clue how much a patio/lawn program costs.”

“We don’t even do [insert service]!”

“Ugh! They’re not even the decision-maker!”

Sound familiar? Do you ever get the feeling that your lawn care or landscaping prospects are clueless tire-kickers that just eat up all of your precious time?

Maybe the problem isn’t your prospect. Maybe your website does a lousy job of disqualifying bad-fit leads.

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When Positioning Can Go Wrong (or, The Challenges You'll Face Serving a Niche)

Chris Heiler

I've written an awful lot about the principles of positioning on this blog over the years. That's because I want you to be different from every other landscaper or lawn care operator out there. I want you to be in demand and make the money you deserve for working your asses off.

Creating a unique identity and carving out a position in the marketplace (and your prospects' minds) isn't easy. In fact, it takes a lot of courage and sacrifice, which is why most companies don't go down this road and instead settle for being Just Another Landscaper.

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Stop Getting Dumped by New Lawn Care & Landscaping Customers: Develop an Onboarding Process

Chad Diller

My wife and I were friends for an excruciating period of time until I got the first date. 

When it did happen, I did not want to disappoint her. 

✅ Dancing in the cold to our favorite songs at the park. 

✅ Checking off her bucket list item of “flying a plane” with a flight lesson. 

✅ Poetry.

✅ Candlelit dinner.

This hopeless romantic pulled out all of the stops. No way was I letting this one get away. And the romantic gestures continued. If we ever meet, ask me to tell you the story of how I eventually proposed to her. 

When it comes to how you treat your new lawn care or landscaping customers, it may be good to take a lesson from this.

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When & How to Raise Prices for Landscaping & Lawn Care Services

Chris Heiler

If you scour the interwebs searching for information on how best to raise your prices you'll find plenty already written. I thought I'd share my insight and hopefully add to what you've already learned about raising prices.

As usual, my take isn't always in lockstep with other experts and commentators in the lawn and landscape industry so hopefully I'll open your mind to some other ways to think about your pricing.

 


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