Marketing & Sales Insight for the Lawn & Landscape Industry

If someone would ask you the question, "What's the best work that you've done?", what are the landscaping projects or lawns you care for that come to mind? These are the locations that you would want to include in your portfolio or an image gallery on your website. However, when choosing properties, it's important to:

• pick the right locations to attract your ideal customer
• shoot them in the best lighting to make your images not appear average
• and hire a photographer that understands how you'll use these in your landscaping marketing

Today, we're going to show you how to do just that. Stay tuned.

When a homeowner, property manager, or business owner hires your lawn care or landscaping business, they may be hiring a company, but ultimately what they are doing is hiring your people.

So when it comes to representing your company well, including those team members in your images is extremely powerful.

These images can not only promote your business to find the ideal customers, but also great team members. But how do you get really great images? Which team members are best and how do you direct them? That's what we're covering today.

Stay tuned.

When you think about your lawn care or landscaping company's brand, the last thing you would ever want to be seen as is average. But unfortunately that describes the majority of companies in our industry.

One of the ways that they reinforce this average perception is by using stock photography or amateur photos. So today, I am going to introduce you to one of my friends, Mike Miville, who does a lot of photo shoots for our clients at Landscape Leadership.

We're going to talk about some of the most powerful images that you would use on your website and how you can make them not just look average, but WAY above average.

Stay tuned.

Are you struggling with removing Google reviews? Are there bad (BOGUS) reviews for your lawn care or landscaping company that you feel ought to be deleted?

Unfortunately, it’s not easy to make this happen. There are a lot of cases, where it would seem completely fair to remove bad reviews for your landscaping or lawn care business, but it’s actually not a violation of Google’s policies.

However, some can be easily removed. Today I'm going to show you how. 

Stay tuned.

I've written extensively about being Just Another Landscaper and the concept of the Mediocre Middle, where undifferentiated firms battle it out for the thinnest of margins.

Contrast this with the most successful companies who thrive on the outer edges of the bell curve, turning a substantial profit year after year.

Read this article for a refresher.

In this post I will discuss the concept of "exclusivity", especially as it relates to moving up-market – away from the Mediocre Middle – as you service a more affluent clientele.

Well, it happened..."Oh cool. I got to review...Huh? That's nice." (puts phone away and forgets about it)...

Or maybe it went a little something like this..."Oh No, you didn't Mr. Jones!" (furiously typing)...

Reviews on Google. You're going to get them. Good, bad and UGLY. Today I am going to break down how you should respond in every situation. Stay tuned.

Are you frustrated because you don't have enough good Google reviews for your business? You have hundreds, maybe thousands of happy lawn care and landscaping customers, but where are their reviews? 

Today I'm going to show you a proven method to get hundreds of great Google reviews for your lawn care landscaping business. Stay tuned.

This series of videos highlights both good and bad decisions when it comes to the words you choose for the homepage of your lawn care and landscaping website. 

What makes your company unique? If I asked you to list a handful of traits that, in total, truly differentiated you from your competitors, what would you write down?

I would guess that your list of traits would be very similar to those of our clients we've taken through this same exercise. It might look like this:

• The quality of our work is better
• Our customer service is better
• We offer better pricing
• We are more dependable
• We are more professional
• Our staff is more educated
• Our staff has more experience
• We have better relationships with our vendors
• We have more personal relationships with our clients

"Better" is subjective.

And "more better" is never a sound business strategy.¹