Marketing & Sales Insight for the Lawn & Landscape Industry

Your prospective client needs help visualizing their own success. Don’t just show the product or service you sell. Show how your clients use the product or service. The most successful brands do this and people are conditioned to respond positively to it.

Models or actors are wearing the clothing. They eat the food. They drive the vehicles. They use the devices. They enjoy lives that are a direct result of the product or service. 

One of the most powerful ways to have maximum marketing impact is to have your landscaping or lawn care customers appear in your marketing images and videos.

There’s just one big problem. That’s often easier said than done. How do you get customers to help? What do you do when they’re camera shy? Are there other alternatives?

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

If you invest in professional photography for your landscaping company then you want to make sure you get the most possible value out of the photos that you have taken. After all, the images won’t mean much to your prospective clients if they never get viewed.

That’s why an image gallery on your website is so important. But in order to maximize the value of that image gallery, there are some important factors you should be paying attention to.

In this article, we’ll talk about the different ways to organize a landscaping photo gallery and some of the best practices that you should be implementing to truly get the most traction out of what you share on your website.

While you probably want the process to be as simple as just uploading all your beautiful photos, the truth is, there needs to be some forethought and planning as to how this is done.

As the lawn and landscaping market becomes flooded with an increasing number of competitors, your brand identity is more important than ever before. It’s your brand that represents who you are, as well as what you can offer customers, and it’s that identity that can be a differentiator.

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).

To be "well positioned" is to be known for something. That is, unique in the mind of your prospects and customers.

In contrast to this are the majority of companies in the lawn and landscape industry who are undifferentiated and indistinguishable from each other. "Just Another Landscaper", as I like to say.

As I'm sure you're well aware, many companies in our industry – maybe even you – are not making the money they could be. A lack of profitability is a symptom of a positioning problem and a weak – or non-existent – unique selling proposition (USP).

Making more money (i.e. profit) begins with a thoughtful positioning strategy for your business. Only in rare cases does it happen by accident.

About 15 years ago, a “RotoZip” saw was on my Christmas wishlist. I just had to have it. 

As of today, I have yet to use it. 

The tool, itself, is fantastic. I can think of many practical uses. Ironically, the RotoZip would have been perfect for cutting a hole in my drywall, just a month ago. 

But...I forgot all about it. It has been collecting dust in my tool cabinet.

At one point, video production may have found its way onto your wishlist. 

Maybe you spent a ton of time creating your own videos. 

Maybe you paid a videographer a few (or tens of ) thousands of dollars... 

Big investment...and yet there the videos sit...