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Have you considered spinning off one of your service offerings or divisions into a separate company and brand?
This is not an uncommon strategy in the lawn and landscape industry. We've worked with numerous companies who have attempted this.
Here are a couple off the top of my head:
Kingstowne Lawn & Landscape -->
-> Kingstowne Pest Defense
-> Kingstowne Home Services
Neave Group Outdoor Solutions -->
-> Neave Pools
-> Neave Decor
-> Neave Masonry
-> and others
This is exactly what Archie and the Greenbelt team are scheming about in our Green Ways comic.
Greenbelt Outdoor Services -->
-> Greenbelt Pools
-> Greenbelt Lawn Care
-> Greenbelt Tree Care
In the branding world this strategy is referred to as "brand extension".
Let me be clear: I'm not endorsing this strategy. I'm simply calling it out for what it is and offering an honest assessment of the opportunities and risks in this article.