Marketing & Sales Insight for the Lawn & Landscape Industry

There's one common, fundamental failure when marketing in the lawn and landscape industry. Brands don't know their role in the customer story. 

Your company is not at the center of your customer's universe. The customer is.

When Jesse Wisely from Mid South Night Lights came to us, he wanted to take his landscape lighting marketing game to the next level. And we were very excited to take on a client with a brand that specializes in outdoor lighting.

Since 2017, we’ve worked with Joshua Tree Experts to create hundreds of useful blog articles to answer common questions their prospects and customers have.

It’s paid off for them. We’ve seen huge gains.

• They now get 27x the website traffic.
• There has been a 311% increase in tree service, lawn care, and pest control leads
• This translates into hundreds of thousands of dollars in revenue.

Great blog articles are a foundational must as you can see from the results above. Recently, we decided to take their content marketing strategy to the next level to gain even more traffic and leads. To do this we created educational videos that are also entertaining (edutainment).

Your prospective client needs help visualizing their own success. Don’t just show the product or service you sell. Show how your clients use the product or service. The most successful brands do this and people are conditioned to respond positively to it.

Models or actors are wearing the clothing. They eat the food. They drive the vehicles. They use the devices. They enjoy lives that are a direct result of the product or service. 

One of the most powerful ways to have maximum marketing impact is to have your landscaping or lawn care customers appear in your marketing images and videos.

There’s just one big problem. That’s often easier said than done. How do you get customers to help? What do you do when they’re camera shy? Are there other alternatives?

Developing an effective marketing strategy that helps your company to connect with prospects in a meaningful way can be challenging enough on its own. But when you start adding in the fact that your landscaping or lawn care business is growing into multiple locations, it can become downright daunting.

For many, the fear is that your messaging will become diluted as it spreads. How can you ensure that you’re able to achieve optimal coverage with consistency—plus effectively use your budget to market all locations?

We understand how challenging it can become to feel that you’re maintaining consistency and implementing highly effective marketing strategies as your business grows. Everything from budgets to brand guidelines to the need for additional technology and people can seem to muddy the waters.

However, it really doesn’t have to be as overwhelming or stressful as it feels. With the right multi-location marketing strategy for your landscaping or lawn care business, you can approach your growth with confidence that everything is under control.

If you invest in professional photography for your landscaping company then you want to make sure you get the most possible value out of the photos that you have taken. After all, the images won’t mean much to your prospective clients if they never get viewed.

That’s why an image gallery on your website is so important. But in order to maximize the value of that image gallery, there are some important factors you should be paying attention to.

In this article, we’ll talk about the different ways to organize a landscaping photo gallery and some of the best practices that you should be implementing to truly get the most traction out of what you share on your website.

While you probably want the process to be as simple as just uploading all your beautiful photos, the truth is, there needs to be some forethought and planning as to how this is done.

As the lawn and landscaping market becomes flooded with an increasing number of competitors, your brand identity is more important than ever before. It’s your brand that represents who you are, as well as what you can offer customers, and it’s that identity that can be a differentiator.

Marketing a lawn care business often carries with it a degree of experimentation.

Unfortunately, trial and error can mean wasted money, time, and missed opportunities to get more lawn care customers.

You already put so much blood, sweat, and tears into growing a lawn care business. The last thing you want is to rub salt in the wound with tactics that pan out to be a colossal waste of time (and money).