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How Landscapers Spend Money

Picture of Chris Heiler Author: Chris Heiler

Green Ways comic: How Landscapers Spend Money

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Jake Greenbelt is a marketing guy. He understands why spending money on marketing is essential; in this case, on a website re-build.

His father, Archie, on the other hand, does not see it the same way.

Archie will spend money on new vehicles and equipment, wrap those vehicles in full-color graphics and expect them to be washed every single day at the shop.

For Archie, this is a tangible investment. He sees his beautiful fleet roll out of the shop each morning, into their community streets. He’s proud of the image Greenbelt Outdoor Services has built over the years.

To Archie, a website – and inbound marketing in general – doesn’t have that same feel. After all, he can’t sit behind the wheel of a website or grease the gears of a blog.

So, we end up with Archie explaining to their marketing agency that they are not the least bit interested in investing more of their dollars in their company website. All while Jake sits by, frustrated with his father, as usual.

Your website is the “virtual” front door and first impression of your company for hundreds, even thousands, of prospects. It is every bit as important as your fleet of vehicles and other equipment.

It demands the same level of investment. Not more neglect.


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About Chris Heiler

Chris is the founder and CEO of Landscape Leadership. He has been in the green industry for over 20 years. Aside from leading the team at Landscape Leadership he enjoys speaking at green industry events across the country sharing his insights on marketing and sales. Chris now lives in Austin, TX, a transplant from the midwest and the great state of Michigan.

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