Setting Expectations: Hiring Digital Marketing and SEO Help

I recently participated in another episode of the Lawn Care Radio Network podcast with Lawn & Landscape Associate Editor Brian Horn. The topic and title was, "Hiring Digital Marketing and SEO Help". Or, maybe a better title would be, "How Not to Waste $6,000 a Year Hiring Shady SEOs".

You know how I love to rant on unethical SEO providers that feed on small businesses in our industry. Well I controlled myself in this interview :-) I actually put a little blame on the small businesses themselves for not paying close enough attention to what they're spending money on.

You can listen to this 12-minute interview below in which I tackle the following questions:

1. What is the difference between a marketing agency and an SEO provider?
2. What can a company expect to pay when hiring an agency or SEO provider?
3. How do you know you're not getting ripped off?
4. What questions should you ask when hiring a marketing agency or SEO provider?
5. Where can you find a reputable and trustworthy agency or SEO provider?
6. How can you monitor progress and measure success?

If you have additional questions just leave them below and I'll answer them in the comments.